Showing results for "anna bernasek"
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All You Can Pay
How Companies Use Our Data to Empty Our Wallets
2015
EN
You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what th...
The Economics of Integrity
From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future
2010
EN
“Anyone interested in understanding what makes our economy work must have this on their bookshelf.” —Mark Zandi, Chief Economist, Moody'sIn The Economics of Integrity, acclaimed financial journalist Anna Bernasek presents a deceptively straightforward argument: that the attributes of trust and integrity, beyond being simply virtuous ideals, are actually the bedrocks of a successful economy and culture. Bernasek has written a big-idea book with the readability of Predictably Irratio...
All You Can Pay
How Companies Use Our Data to Empty Our Wallets
- Narrated by
- Tavia Gilbert
Unabridged
7 hours 54 min
2015
EN
While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most valuable assets on the planet.In All You Can Pay, Anna Bernasek and D.T. Mongan show how...
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The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
2014
EN
Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult entrepreneurship is when it comes to running one. ...
David and Goliath
Underdogs, Misfits, and the Art of Battling Giants
2013
EN
Accessible
Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's vict...
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
2014
EN
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadershi...
Why Good People Can't Get Jobs
The Skills Gap and What Companies Can Do About It
2012
EN
Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high-skill immigrants; and even when the match is right, prospective employ...
Getting to Plan B
Breaking Through to a Better Business Model
2009
EN
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble ...
MBA in a Book
Mastering Business with Attitude
2011
EN
Accessible
Practical ideas from the best brains in BusinessA sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success.“In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives ...
2011
EN
Find and fix your weakest links.If you need the best practices and ideas for making your supply chain strong and agile--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Use your supply chain as a competitive weapon- Gain customers' trust by revealing where yourproducts come from- Collaborate with other companies--even rivals-...
Peers Inc
How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism
2015
EN
When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.When the best of people power is combined with the best of corporate power to form "Peers Inc" organization...
Simple
Conquering the Crisis of Complexity
2013
EN
For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company ...











