In a provocative analysis of sport ethics and human values, Genetically Modified Athletes imagines the brave new world of sport. The internationally acclaimed book examines this issue at a crucial time in its theorisation, questioning the very cornerstone of sporting and medical ethics, asking whether sporting authorities can, or even should, protect sport from genetic modification.This book brings together sport studies and bioethics to challenge our understanding of the ...

Against the backdrop of an increasingly dynamic world, driven by rapid digital innovation and technological advances, drones are becoming prolific within society. In this book, Andy Miah delivers a comprehensive analysis of the wide-reaching applications of drones, as well as a critical interrogation of the social, cultural and moral issues that they provoke. Delving into philosophical discussions about the implications of drone technology, this book shines a light on their real-world appl...

Ever wondered what a superhero eats for breakfast? Do they need a special diet to feed their superpowers? The odd metabolisms of superheroes must mean they have strange dietary needs, from the high calorie diets to fuel flaming bodies and super speeds, to not so obvious requirements for vitamins and minerals.The Secret Science of Superheroes looks at the underpinning chemistry, physics and biology needed for their superpowers. Individual chapters look at synthesisi...

A Flash of Light is an intriguing book that starts at the beginning of time itself and then winds its way through a host of fascinating light related topics including the hues of aliens sunsets, the psychology of colour, and the chemistry of LCD screens. Written as part of a novel experiment, editors Mark Lorch and Andy Miah hatched a plan to collect a critical mass of academics in a room and charged them with writing a popular science book, under the watchful eye of the general public at ...

The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including:peace development and diplomacymanagement and economicscorruption, terror and activismthe rise of human enhancementethics and environmentalism.This book e...

Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics.Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even t...

The entire infrastructure and culture of medicine is being transformed by digital technology, the Internet and mobile devices. Cyberspace is now regularly used to provide medical advice and medication, with great numbers of sufferers immersing themselves within virtual communities. What are the implications of this medicalization of cyberspace for how people make sense of health and identity?The Medicalization of Cyberspace is the first book to explore the relationship bet...

The evolution of the human species has always been closely tied to the relationship between biology and culture, and the human condition is rooted in this fascinating intersection. Sport, games, and competition serve as a nexus for humanity's innate fixation on movement and social activity, and these activities have served throughout history to encourage the proliferation of human culture for any number of exclusive or inclusive motivations: money, fame, health, spirituality, or social and...

As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sp...

"Fills an important gap in medical sociology. In an era of information overload, busy scholars and students will appreciate these accessible introductions to the field′s key concepts."- Alan Petersen, Monash University"A handbook for any student to have by their side as they embark on any course exploring the sociology of health, medicine and disease."- Jessica Clark***, University Campus Suffolk***"A really ...

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, whi...

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice.- Paul M. Pedersen, Indiana University"A cleverly integrated and dynamic text, Sports Public Relations offers incisi...