● Book IntroductionDiscovering the Touching Value of The Christmas Cake"The Christmas Cake" tells the heartwarming tale of its protagonist, "Sweet Chocolate Cake," as it discovers its own value and grows. Mr. Joe, the bakery owner, bakes the Sweet Chocolate Cake for Christmas. The cake becomes a special part of the Christmas party when Andy, the first customer, buys it. However, the cake sadly cries, not wanting to be eaten by people, but the friends around help it to realiz...

Despite the velocity and scale of the cumulative changes of immigrant integration and receptivity infrastructures in fast growing regions of the United States, less research has focused on the new and evolving experiences in these regions in recent years. Editors Paul N. McDaniel and Darlene Xiomara Rodriguez and the contributors in Integration and Receptivity in Immigrant Gateway Metro Regions in the United States fill this gap through case studies of different types of immigrant...

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's ...

Engagement in the City: How Arts and Culture Impact Development in Urban Areas provides readers with numerous examples of ways that the arts can contribute to community development. Through the diverse backgrounds of its contributing authors - representing artists, art educators, and public administration scholars – the role of arts is explored as a contributing factor in strengthening communities. The book shows that the arts have the potential to positively impact a wide variety of devel...

This book is a collection of speeches presented at Singapore Perspectives 2019 by current players in international relations and leading academics and opinion shapers on how the post-Cold War world order, with emphasis on the relations between the United States and China, will affect small states like Singapore and countries in Southeast Asia — at local, national, and regional levels.It features speeches by prominent personalities, such as Singapore Minister for Foreign Affairs Dr Vivian B...