A long-time chief data scientist at Amazon shows how open data can make everyone, not just corporations, richerEvery time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthine...

A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?The key to answering these questions, and many more, is big data. “Big data” refers to our bur...

**A New York Times BestsellerAn audacious, irreverent investigation of human behavior—and a first look at a revolution in the making**Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our l...

Can we master the technologies we create before they master us? A "punchy and provocative" assessment by one of Silicon Valley's sharpest observers ( Financial Times).WTF? can be an expression of amazement or of dismay—and today's technology elicits both reactions. In this book, Tim O'Reilly, dubbed "the Oracle of Silicon Valley" by Inc. magazine, explores the upsides—and potential downsides—of today's WTF? technologies.What is the future wh...

Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they sh...

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at M...

“A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of DriveThanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.P...

As we move into an era of unprecedented volumes of data and computing power, the benefits aren't for business alone. Data can help citizens access government, hold it accountable and build new services to help themselves.Simply making data available is not sufficient. The use of data for the public good is being driven by a distributed community of media, nonprofits, academics and civic advocates.This report from O'Reilly Radar highlights the principles of data in the publi...

An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future**“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller ExecutionA Fast Company Best Book of the Year**How do you tell a real trend from th...

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master SwitchBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time...

Get unprecedented access to thousands of databases. It's called Open Data, and it's revolutionizing business.The business leader’s guide to using Open Data to analyze patterns and trends, manage risk, solve problems—and seize the competitive edgeTwo major trends—the exponential growth of digital data and an emerging culture of disclosure and transparency—have converged to create a world where voluminous information about businesses, government, a...

This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.From business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents has everything you need to be successful. You’ll learn about the various types of business documents and the parts of a document that spell either big success or big trouble.This ve...