In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not co...

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.¶Published in 2005 with part of the r...

Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcas...

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking.Some...

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes th...

How are children-and their parents-affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.

In this landmark work on corporate power, especially as it relates to women, Rosabeth Moss Kanter, the distinguished Harvard management thinker and consultant, shows how the careers and self-images of the managers, professionals, and executives, and also those of the secretaries, wives of managers, and women looking for a way up, are determined by the distribution of power and powerlessness within the corporation. This new edition of her award-winning book has a major new afterward in whic...

“One of the most thoughtful voices from within academia” (Washington Post) argues the American university is stuck in the past—and shows how we can revolutionize itWe’re living in a period of great upheaval—yet there hasn't been a corresponding change in our system of higher education. In The New Education, Cathy N. Davidson argues we need a new theory and practice of learning that emphasizes achievement not as a score on a test but as the ability...

Grad Skool Rulz: Everything You Need to Know about Academia from Admissions to Tenure is for students in Ph.D. programs. These programs have a poor track record. Less than 50% of students who begin their Ph.D. program will leave with their degree. Many of those who graduate will needlessly spend a decade or more pursuing their degree.Grad Skool Rulz is designed to help you finish graduate school in a reasonable amount of time and successfully land that tenure track job. This book g...

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.The book contains eight sections:Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice.Polit...

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinkin...

How elite universities are entering the world of online educationOver the past decade, a small revolution has taken place at some of the world's leading universities, as they have started to provide free access to undergraduate course materials—including syllabi, assignments, and lectures—to anyone with an Internet connection. Yale offers high-quality audio and video recordings of a careful selection of popular lectures, MIT supplies digital materials for nearly al...