How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critic...

MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and captu...

This book is written for everyone involved in the hiring process.It will help hiring managers and recruiters find and hire more top-notch people for any job, from entry-level to senior executive. Using the two-question Performance-based Interview, anyone who is involved in assessing candidates will quickly be more effective and more accurate.Just as important, it will help job-seekers find better jobs by giving them an inside view of how most companies look for, assess and ...

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real t...

This useful resource will help you gain a storehouse of sample interview answers that consistently highlight your ability in these areas.Employers today are using increasingly tough interview questions to evaluate candidates based on key competencies and determine how well they think on their feet. To stand out in these competency-based interviews, job seekers must be prepared with situation-specific examples and answers to questions that highlight their accomplish...

The Institute Way outlines a practical step-by-step process to formulate and execute strategy in business, government and not-for-profit organizations. The book details how to manage and adapt to reach a higher level of performance using a methodology that blends strategic planning, performance measurement and change management into a simple, disciplined framework that's easy to build and communicate. The publication is the brainchild of the Balanced Scorecard Institute, an organi...

As a seasoned project management consultant and instructor for the American Management Association, author Jack Ferraro has gained years of experience bridging the gap between project managers and functional managers to help countless teams improve their performance. Now, in this practical guide he shares engaging stories and lessons from his experiences and reveals the project management methodology and processes that will give you the advantage to ensure your projects’ success--and advan...

Extending upon the many traditional program/project management office (PMO) books that present theoretical concepts and knowledge, Business Driven PMO Setup presents practical experiences and wisdom for those responsible for, belonging to, and served by a PMO. This book is rooted in the shared experiences and business settings of all PMOs and it is organized to provide the reader with actionable solutions to the problems and execution difficulties that PMOs face.Most PMO books are...

Hundreds of interview-acing words and phrases to land you the jobIn a job interview, every word counts. That's why you need to make sure you'll be prepared with exactly the right answers to any question an interviewer might throw at you. With Perfect Phrases for the Perfect Interview, you will be equipped to handle even the toughest questions. This ready reference supplies you with:The best answers to a wide range of interview questions, from...

Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In Agile Project Management, Second Edition, renowned agile pioneer Jim Highsmith thoroughly ...

Insurance/Financial IT executive says: you clearly paint what success looks like and call out solid characteristics of structure/rigor within the discipline. VP of Technology at digital publisher says: I have found this book to be a valuable resource as Dr. Houseworth has made the complex subject of project management very approachable. His many examples, slogans and other techniques help the reader quickly grasp and remember key project management concepts. Throughout the book Dr. Housewo...