Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non...

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public ...

An old enemy has claimed one of the magic lamps that allows players to change how the game is played.His wish led to the addition of a new system to Genesis Online: siege mechanics. Rival guilds can now declare war and attack each others' cities. If the attackers win, they take ownership of the defeated settlement.With few details on how the new system will work, Kevin must build up defenses to protect the town of Prosperity. He will need to train hard with...

Kevin was a young man enjoying his college life when a car jumped the curb and crippled his body.Unable to support himself and dependent on others to meet his needs, Kevin was slipping into depression when his best friend convinced him to play a new game called Genesis Online. The concept was simple: a revolutionary artificial intelligence controlled the game world and adapted it to the actions of the players. Even the developers didn't know what course the game co...

Genesis Online has added a new feature that allows players to purchase land and build homes or businesses.Using the gold he collected while fighting Itrix, Kevin buys a plot of land with visions of creating a settlement that will help him make money playing the game. He plans to buy a neural interface, hoping it will help with his recovery from the accident that left him unable to walk.Unfortunately, other players, both within his guild and outside of it, h...

American political observers express increasing concern about affective polarization, i.e., partisans' resentment toward political opponents. We advance debates about America's partisan divisions by comparing affective polarization in the US over the past 25 years with affective polarization in 19 other western publics. We conclude that American affective polarization is not extreme in comparative perspective, although Americans' dislike of partisan opponents has increased more rapidly sin...

Book four in a stunning new crime series from 2m+ international bestseller Adam Croft.An elderly woman collapses and dies during a Sunday morning church service in Oakham. But things aren’t quite as innocent as they seem.Within hours, there’s a second unexplained death in Rutland. Then a third. But the victims appear to be completely unconnected.With the body count rising by the day, DI Caroline Hills and DS Dexter Antoine need to uncover the link before more innoce...

A man is found dead in the judge's chair inside the Great Hall of Oakham Castle, beaten to death with a ceremonial horseshoe.As Rutland Police investigate, they discover the victim was a charitable, public-spirited man who only ever wanted to help others. So who wanted to kill him so brutally? And why?DI Caroline Hills and DS Dexter Antoine are left disoriented and dejected. But the discovery of a shadowy and mysterious figure leads them onto a trail of deep corruption — on...

What started as an internal whisper has become a steady rumble. It’s getting louder, feeling heavier the more you try to ignore it. If you’re a white man in America, you have a decision to make: become an agent of change or a victim of progress.White men have found themselves entrenched in a privileged status quo for centuries. Old patterns and learned behaviors have contributed to their success, but things are changing; our world is evolving. We’re tackling racism and sexism head-...

In the wake of a devastating storm, a body is found on Hambleton peninsula. DI Caroline Hills is called to investigate, and is immediately plunged into a complex case of deception and murder.With the storm cutting off the only road in or out, the killer must still be on the peninsula. As Caroline and her team delve deeper into the victim's last hours, they uncover a web of romantic entanglements, hidden motives, and a mysterious newcomer.But when the road reopens and a seco...

“EMINENTLY PROVOCATIVE AND READABLE.”—THE WALL STREET JOURNALSir Alistair Horne has been a close observer of war and history for more than fifty years and in this wise and masterly work, he revisits six battles of the past century and examines the strategies, leadership, preparation, and geopolitical goals of aggressors and defenders to reveal the one trait that links them all: hubris.In Greek tragedy, hubris is excessive human pride that challenge...

The Algerian War lasted from 1954 to 1962. It brought down six French governments, led to the collapse of the Fourth Republic, returned de Gaulle to power, and came close to provoking a civil war on French soil. More than a million Muslim Algerians died in the conflict, and as many European settlers were driven into exile. Above all, the war was marked by an unholy marriage of revolutionary terror and repressive torture. Nearly half a century has passed since this savagely fought war ended...