Public Relations in Marketing & Sales & Business & Finance eBooks

This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

$20.99 NZD

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

Was $24.99 NZD Now $19.99 NZD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Enchantment

How to Charm, Influence and Persuade

by Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

$18.99 NZD

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
... Read more
Exploring Public Relations and Management Communication

by Ralph Tench, Stephen Waddington ...

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

$58.47 NZD

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic
... Read more
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

by Aurora Winter ...

Series series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Read more

$11.69 NZD or Free with Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Read more
超級影響者的密碼：在自媒體時代，掌握話語權、說好自己故事，丁菱娟解密品牌×公關×溝通方程式，助你放大影響力！

by 丁菱娟 ...

Series Book 594 - 天下財經
＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響... ... Read more

$13.35 NZD

＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響...
... Read more
Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

by Julie Atherton ...

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them ... Read more

$56.09 NZD

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them
... Read more
Biography of an Idea

The Founding Principles of Public Relations

by Edward L. Bernays ...

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

$19.45 NZD or Free with Kobo Plus

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
... Read more
Get Together

How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

$10.79 NZD or Free with Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Read more
How to Write a Book Introduction that Hooks Readers

by IDONGESIT OKPOMBOR ...

Series series Writing Bestsellers Series
Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

Free

Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and
... Read more
INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

by Tony Cosentino ...

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Read more

$13.40 NZD

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
... Read more
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

by Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

$21.99 NZD

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Read more
42 Rules of Social Media for Small Business

by Jennifer L. Jacobson, Editor: Laura Lowell ...

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... Read more

$17.27 NZD

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From
... Read more
Clés pour la Communication en Afrique de l'Ouest

by Séverine LAURENT ...

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et ... Read more

$21.15 NZD

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et
... Read more
Bone of Loyalty

by Patience Chee ...

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Read more

$5.95 NZD

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn
... Read more
Personal Pr

Public Relations and Marketing Tips That Work to Your Advantage

by Bruce H. Joffe ...

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Read more

$12.41 NZD

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and
... Read more
Conversation Ability How To Use The Power Of Words Effectively

by Annette Tower ...

This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol... ... Read more

$5.39 NZD

This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol...
... Read more
SAS2

A Guide to Collaborative Inquiry and Social Engagement

by Jacques M Chevalier, Daniel J. Buckles ...

SAS2: A Guide to Collaborative Inquiry and Social Engagement represents a groundbreaking international effort to support the creation and mobilization of practical, authentic knowledge for social change. The guiding principle behind SAS2 (Social Analysis Systems, www.sas2.net) is that group dialogue and social inquiry are crucial for local and global development. Social issues must be addressed ... Read more

$34.24 NZD

SAS2: A Guide to Collaborative Inquiry and Social Engagement represents a groundbreaking international effort to support the creation and mobilization of practical, authentic knowledge for social change. The guiding principle behind SAS2 (Social Analysis Systems, www.sas2.net) is that group dialogue and social inquiry are crucial for local and global development. Social issues must be addressed
... Read more
Free Radio & Podcast Marketing In 30 Minutes

Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea

by Jim Beach, Rachel Lewyn ...

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and ... Read more

$11.91 NZD

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and
... Read more
Promote Site: Discover The Secrets To Site Promotion Success

by Giovanna Suro ...

Do you struggle to successfully market your website? Learn The Secrets To Successful Site Promotion And A Major Break In Your Business. Top Tips For Promoting Your Website. ... Read more

$7.14 NZD or Free with Kobo Plus

Do you struggle to successfully market your website? Learn The Secrets To Successful Site Promotion And A Major Break In Your Business. Top Tips For Promoting Your Website.
... Read more
Public Relations Skills

Pr In The Workplace, #2

by Leland Kornegay ...

Series Book 2 - Pr In The Workplace
The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Read more

$15.29 NZD or Free with Kobo Plus

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce
... Read more
Make Money as Professional Freelance

by Marc Zelley ...

Want to get paid REAL money to write? That’s where the motivation and desire comes in.Freelance writers just don't realize how much money there is to be made by writing for the Web: many writers use the Web as a research tool, they don't see the Web as a mass of millions of markets. They don't realize that Web sites are STARVED for good writers.When you are building a freelance writing career, you ... Read more

$9.38 NZD

Want to get paid REAL money to write? That’s where the motivation and desire comes in.Freelance writers just don't realize how much money there is to be made by writing for the Web: many writers use the Web as a research tool, they don't see the Web as a mass of millions of markets. They don't realize that Web sites are STARVED for good writers.When you are building a freelance writing career, you
... Read more
The New Social Reality of The Europeans

A constructivist view over Europeanization

by Doina Gavrilov ...

The European Union came to be an important international actor and the new home of the Europeans. This led to a high interest in knowing and understanding the impact of the EU on the daily lives of the Europeans and triggered the well-known debate between the intergovernmentalists and the federalists, each providing arguments from a policy perspective. Yet, few studies explained the impact of the ... Read more

$56.65 NZD

The European Union came to be an important international actor and the new home of the Europeans. This led to a high interest in knowing and understanding the impact of the EU on the daily lives of the Europeans and triggered the well-known debate between the intergovernmentalists and the federalists, each providing arguments from a policy perspective. Yet, few studies explained the impact of the
... Read more
MILLIONS OF SOCIAL MEDIA FOLLOWERS

UNCONVENTIONAL STRATEGIES FOR BUILDING A GENUINE AND ENGAGED SOCIAL MEDIA FOLLOWING

by John A.C ...

millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social MediaIn this book, we will take you through deep into the world of social media by revealing some unconventional strategies that can help you gain a genuine and engaged following. The old ways of getting followers no longer work as effectively as they used ... Read more

$4.47 NZD or Free with Kobo Plus

millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social MediaIn this book, we will take you through deep into the world of social media by revealing some unconventional strategies that can help you gain a genuine and engaged following. The old ways of getting followers no longer work as effectively as they used
... Read more

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