Public Relations in Marketing & Sales & Business & Finance eBooks

This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

$20.99 NZD

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

Was $24.99 NZD Now $19.99 NZD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Enchantment

How to Charm, Influence and Persuade

by Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

$18.99 NZD

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
... Read more
Exploring Public Relations and Management Communication

by Ralph Tench, Stephen Waddington ...

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

$58.47 NZD

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic
... Read more
How to Write a Book Introduction that Hooks Readers

by IDONGESIT OKPOMBOR ...

Series series Writing Bestsellers Series
Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

Free

Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and
... Read more
超級影響者的密碼：在自媒體時代，掌握話語權、說好自己故事，丁菱娟解密品牌×公關×溝通方程式，助你放大影響力！

by 丁菱娟 ...

Series Book 594 - 天下財經
＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響... ... Read more

$13.35 NZD

＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響...
... Read more
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

by Aurora Winter ...

Series series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Read more

$11.69 NZD or Free with Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Read more
INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

by Tony Cosentino ...

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Read more

$13.40 NZD

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
... Read more
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

by Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

$21.99 NZD

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Read more
Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

by Julie Atherton ...

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them ... Read more

$56.09 NZD

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them
... Read more
Biography of an Idea

The Founding Principles of Public Relations

by Edward L. Bernays ...

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

$19.45 NZD or Free with Kobo Plus

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
... Read more
Get Together

How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

$10.79 NZD or Free with Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Read more
Affiliate Marketing for beginers !

by benoit dubuisson ...

In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business. Inside this first chapter we’re going to go over the basics of affiliate marketing so you know exactly what you're getting into. Affiliate marketing can provide you with the opportunity to earn money doing what you are good at. Af... ... Read more

$14.78 NZD

In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business. Inside this first chapter we’re going to go over the basics of affiliate marketing so you know exactly what you're getting into. Affiliate marketing can provide you with the opportunity to earn money doing what you are good at. Af...
... Read more
Пиши, греби

by Mel RedWolf ...

Станьте копирайтером-маркетологом после прочтения книги. Вас не подготовят в ВУЗе к тому, что ваша книга, которую вы писали 10 лет, окажется бульварным чтивом. В этой книге вы узнаете: разницу хорошей книги от плохой до ее написания, когда сокращать, когда разворачивать повествование, как найти зоны роста и путь в профессии. Этой книгой решаются проблемы: качества текстов, поиска клиентов, ... Read more

$9.89 NZD

Станьте копирайтером-маркетологом после прочтения книги. Вас не подготовят в ВУЗе к тому, что ваша книга, которую вы писали 10 лет, окажется бульварным чтивом. В этой книге вы узнаете: разницу хорошей книги от плохой до ее написания, когда сокращать, когда разворачивать повествование, как найти зоны роста и путь в профессии. Этой книгой решаются проблемы: качества текстов, поиска клиентов,
... Read more
Marketing und Werbung für Dachdecker

Fachbuch: Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung

by Ben Kaiser ...

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein ... Read more

$7.54 NZD

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein
... Read more
Constant Traffic: An Easy Way To Have Constant Traffic To Your Website

by Breanna Balog ...

Utilizing Traffic Exchange Correctly. Having consistent traffic to any site is the one component that will either represent the deciding moment of a site. Without a traffic stream any site regardless of how great its substance or how differentiated its administration site would be pointless. So read this. ... Read more

$7.14 NZD or Free with Kobo Plus

Utilizing Traffic Exchange Correctly. Having consistent traffic to any site is the one component that will either represent the deciding moment of a site. Without a traffic stream any site regardless of how great its substance or how differentiated its administration site would be pointless. So read this.
... Read more
Steps

My not-so-secret life as an adult dancer and how it impacts my life and business

by Patricia Vaccarino ...

Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement and artistry. You can ... Read more

$7.41 NZD

Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement and artistry. You can
... Read more
Занимательный тайм-менеджмент … или Управляемся играя

by Станислав Абрамов ...

В последние 20 лет издано немало пособий по Организации времени (Тайм-менеджменту – ТМ), системе навыков рационально тратить бесценный ресурс – своё личное время. Книга Станислава Абрамова "Занимательный тайм-менеджмент … или Управляемся играя" открывает в этой области совершенно новую страницу. Обоснованы теоретические составляющие ТМ – Системность, Операционный менеджмент, Мотивация личности и ... Read more

$7.65 NZD

В последние 20 лет издано немало пособий по Организации времени (Тайм-менеджменту – ТМ), системе навыков рационально тратить бесценный ресурс – своё личное время. Книга Станислава Абрамова "Занимательный тайм-менеджмент … или Управляемся играя" открывает в этой области совершенно новую страницу. Обоснованы теоретические составляющие ТМ – Системность, Операционный менеджмент, Мотивация личности и
... Read more
Cost-Per-Click: Learn How To Use PPC Correctly Once And For Good

by Nada Safdeye ...

Get all the information and resources you require to finally learn how to use PPC correctly. When it comes to using PPC to your advantage, this book is among the most important resources available. ... Read more

$7.14 NZD or Free with Kobo Plus

Get all the information and resources you require to finally learn how to use PPC correctly. When it comes to using PPC to your advantage, this book is among the most important resources available.
... Read more
The HR Companion: Human Resource Management

by Dr. Lamin Tombekai Kamara ...

The problems that the human resource manager must solve in an organization are continuously diversifying. In his activity, the human resource manager confronts with a sea of challenges, especially stemming from the ever-changing workforce and the legislation in the field.Yet, taking into account the critical character of Human Resource Management, it benefits from special attention on the part of ... Read more

$6.92 NZD

The problems that the human resource manager must solve in an organization are continuously diversifying. In his activity, the human resource manager confronts with a sea of challenges, especially stemming from the ever-changing workforce and the legislation in the field.Yet, taking into account the critical character of Human Resource Management, it benefits from special attention on the part of
... Read more
Web Content - The Beginner's Masterclass

A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

by Timothy Jones ...

Series Book 4 - Beginner's Masterclasses
At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... Read more

$5.38 NZD

At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular
... Read more
Smart Marketing for Real People

A Self-Paced Step-by-Step Guide Using The Launchbox(R) Workshops Proven Strategies

by Laura Meck ...

A self-paced step-by-step guide using The Launchbox(R) workshop's proven strategies. Our unique approach to marketing strategy is based on years of experience. The Launchbox® is a program that gives entrepreneurs and business owners the ability to build their strategy with the confidence of step-by-step guidance. SMART Marketing for REAL People brings the experience and exercises from the workshop ... Read more

$6.51 NZD

A self-paced step-by-step guide using The Launchbox(R) workshop's proven strategies. Our unique approach to marketing strategy is based on years of experience. The Launchbox® is a program that gives entrepreneurs and business owners the ability to build their strategy with the confidence of step-by-step guidance. SMART Marketing for REAL People brings the experience and exercises from the workshop
... Read more
Ricominciamo dal turismo emotivo

Attrarre turisti creando le tue indimenticabili ESPERIENZE

by Simonetta Stefanini ...

Questo manuale è stato redatto per tutti coloro che desiderano creare Esperienze per incrementare la richiesta turistica di una struttura ricettiva o dell'offerta di un'abitazione per il turismo stagionale, per generare un incremento dei profitti economici. Se poi i luoghi non sono così competitivi, rispetto ad altri più gettonati, allora le emozioni generate dalle Esperienze proposte, saranno ... Read more

$11.64 NZD or Free with Kobo Plus

Questo manuale è stato redatto per tutti coloro che desiderano creare Esperienze per incrementare la richiesta turistica di una struttura ricettiva o dell'offerta di un'abitazione per il turismo stagionale, per generare un incremento dei profitti economici. Se poi i luoghi non sono così competitivi, rispetto ad altri più gettonati, allora le emozioni generate dalle Esperienze proposte, saranno
... Read more
Доверие монетизирует

by Таира Резцова ...

Какие «рычаги» влияют на доверие в PR? Что должно быть в арсенале пиарщика? Почему о качестве товара не стоит упоминать в самом начале продвижения? Об этом и о многом другом пойдет речь в данной книге. ... Read more

$5.46 NZD

Какие «рычаги» влияют на доверие в PR? Что должно быть в арсенале пиарщика? Почему о качестве товара не стоит упоминать в самом начале продвижения? Об этом и о многом другом пойдет речь в данной книге.
... Read more

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