Confidently lead preK-5 literacy improvement in your professional learning community (PLC). Aligned to the Every Teacher Is a Literacy Teacher series, this results-focused guide outlines how to take urgent action to address deficiencies and increase literacy rates. Learn how to bring a new level of focus to your teacher teams and help them do the important daily work of ensuring every student successfully reads and writes at or beyond grade level.Understand the importance and...

Take an active role in achieving and sustaining literacy improvement in your PLC. An essential leadership resource in the Every Teacher Is a Literacy Teacher series, this valuable guide outlines how to drive literacy instruction in a secondary setting. Learn how to support your collaborative teams, gather and analyze data, and ensure students can read and write at or beyond grade level.This book offers leadership strategies for secondary literacy education that works:

With this user-friendly resource, teachers will discover how to close the gaps between assessment, curriculum, and instruction by replacing outmoded assessment methods with proficiency-based assessments. Learn the essentials of proficiency-based assessment, investigate why this kind of assessment has a key relationship with teaching and learning, and explore evidence-based strategies for successful implementation.

Only by shifting away from a one-size-fits-all approach to teaching and learning can every student achieve true success in the classroom. In this resource, authors Eric Twadell, Mark Onuscheck, Anthony R. Reibel, and Troy Gobble provide educators with a comprehensive strategy implementation process for proficiency-based instruction. Readers will gain a clear five-step process for seamlessly transitioning to a new, improved model of instruction in which individual student self-efficacy and ...

This book provides a five-phase process for implementing evidence-based grading, offering practical guidance for teachers and a clear road map for school leaders to improve student assessment, grading, and reporting. The five-phase process helps schools address some of the challenges they encounter with standards-based and competency-based grading models, providing structured steps and solutions. K–12 administrators can use this book to evaluate their system’s effectiveness, reflect on suc...

If balancing academic demands with student wellness feels overwhelming, Resilient offers a path forward. Grounded in six key components, this guide provides a framework to help educators embed social-emotional growth into daily instruction. With practical tools and real-world strategies, it supports stronger teacher-student relationships, adult well-being, and a thriving school culture—without treating wellness as just one more thing to do.K–12 school leaders, curriculum co...

Part of The New Art and Science of Teaching seriesEnsure your art and music programs thrive with the support of The New Art and Science of Teaching Art and Music. Built on the foundation of Robert J. Marzano's New Art and Science of Teaching framework, this research-based book for art and music teachers outlines music- and arts-based teaching strategies. Rely on the book's myriad strategies to enhance your daily practice and promote the artistic expression, creati...

Becoming a PLC is no small feat—it requires years of collaboration and commitment. In this powerful guide, discover ten evidence-based actions to help move your school teams beyond “PLC Lite,” and center student agency and efficacy in curriculum, assessment, instruction, and intervention practices. Access sample rubrics, protocols, and templates designed to build a culture of continuous improvement.This book will help K–12 educators:Learn the ten esse...

Interrupt the status quo of activity-based PD to enable real professional learning by focusing on learning, collaborative inquiry, and instructional leadership in schools.

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donat...

This book shows how schools can--and must--develop expertise in "learning variation" (understanding how different kinds of minds learn) and apply this knowledge to classroom instruction in order to address the chronic learning challenges and achievement gap faced by millions of students. Barringer shows how using what we know about learning variation with a focus on discovering learning strengths, not just deficits, can help schools create plans for success for those stud...