Ever caught yourself people-watching and thinking, what on earth are we doing?Humans: we’re curious creatures - brilliant, social and just a little bit weird. In A Spotter’s Guide to Humans, behaviour expert Mark Earls unpacks the odd habits, copycat moments and social quirks that make our species both ridiculous and remarkable. Through witty, insightful snapshots, he reveals the hidden patterns that shape how we think, share, follow and belong.

"...fascinating. Like Malcolm Gladwell on speed."—THE GUARDIAN"HERD is a rare thing: a book that transforms the reader's perception of how the world works".—Matthew D'Ancona, THE SPECTATOR"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."—Daniel Finkelstein, THE TIMESThis paperback version of Mark Earls' gro...

How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.I'll Have What She's Having

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?Mark Earls, leading expert in marke...

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides suggestions on how to harnesses this new knowledge in marketing, through example and anecdote. ...

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online material to support each step and help strengthen your ability ...

An accessible, timely and practical handbook for women on speaking out safely and confidently from no.1 non-fiction bestseller Tara Moss.Worldwide, less than one out of every four people we hear from or about in the media is female, and men outnumber women in parliament by more than three to one. If half of humanity's experiences, perspectives and possible solutions to world problems are under-represented, or entirely unheard, all of us lose out.Tara Moss has spent 20 years...

In this controversial new book, Daisy Christodoulou offers a thought-provoking critique of educational orthodoxy. Drawing on her recent experience of teaching in challenging schools, she shows through a wide range of examples and case studies just how much classroom practice contradicts basic scientific principles. She examines seven widely-held beliefs which are holding back pupils and teachers:Facts prevent understandingTeacher-led instruction is passive...

SMEs need to become more sustainable. To reach such a goal they also need to become more professional in their outlook and approach. In this way they may be able to deal with the instability, complexity, ambiguity and uncertainty of change; and to cope with the ever increasing pressures brought by change. After outlining what is meant by sustainability and professionalism, some strategies for how SME owner/managers might become more professional by focussing on the development of their own...

Drawing on the latest research, this book looks at the ways that screen culture is shaping the future and changing the way we think. Future Minds asks: are we becoming addicted to data and how do we go about starting a digital diet, urgently? You'll find thought-provoking and practical suggestions about reclaiming the space and time to think deeply.

The digital age.An age of isolation, warped communication, disintegrating community. Where unfiltered and unregulated information pours relentlessly into our lives, destroying what it means to be human.Or an age of marvels. Where there is a world of wonder at our fingertips. Where we can communicate across the globe, learn in the blink of an eye, pull down the barriers that divide us and move forward together.Whatever your reaction to technological culture, the spee...

We are all leaders or followers - or both. We can recognise leadership in almost every area of life: in the workplace, among friends, within families, in politics and religion. But what makes a good or bad leader, why are some people followers, and what are the benefits of each?Fusing psychology, business, history and current affairs, Selected examines how and why leadership has evolved over tens of thousands of years, and presents a bold and compelling new 'mismatch hypot...