This book assumes that you have a tight advertising budget and that you have to get the best bang for your buck. You will learn the use of advertising "hooks" and how they differ for the business market as opposed to the consumer market. The chapter on direct mail advertising will take you through the steps in creating an effective direct mail piece. The Internet offers tremendous opportunities for advertisers in the digital age and this book leads you through the steps to establ...

This book takes you "under the hood"of the typical personal computer. It reviews laptops, ultralights, monitors, modems, keyboards, mice, graphic tablets, voice controls and touch screens. Learn about scanners and Optical Character Recognition. Take a look at computer printers. How to create your own network; the importance of surge protection and power backup. How to call long distance for free. Review operating systems and software suites. How to get pictures and videos into yo...

Become a digital shutterbug! Which are the best digital cameras for your needs? Review the features of point and shoot cameras, interchangeable lens cameras, "mirrorless" cameras and reflex cameras. Enter a "digital darkroom" where software programs let you alter and touch up your photos, crop them, enlarge them and print them. Set up a studio and find out what equipment you'll need. Make money at weddings, taking product shots, repairing damaged pictures, news and spor...

This book should increase your chances of securing a bank loan for your business. It tells you about different kinds of banks; how they operate and what kind of loans they offer. It covers government loan initiatives in the US, Canada and the UK. A business plan can greatly assist in securing a loan. See how your banker evaluates your application.. How to finance your accounts receivable from factors and how to finance exports and imports. Finally, this book puts the recent financial mess ...

Crowdfunding platforms raised $2.7 billion in 2012 and funded over a million campaigns with predictions of an 81% increase in future crowdfunding volumes. In this book, I'll put crowdfunding into the context of the socially connected world of the Internet. I will lead you through some of the preparations you will need to make before approaching the equity crowdfunding market and then I'll lead you through some of the issues which you are likely to encounter. I will then show you the state ...

Steps to Starting a Successful Retail Business starts by suggesting where to get great ideas and how to directly import your own merchandise. Learn how to research the market and to take a look at the legal structure for your business and how to register for sales tax permits. Think about the importance of location and the hazards of lease renewals. Factors to consider in your layout and store fixturing. Don't ignore the importance of exterior and in-store signage, lighting and window disp...

How to find products to sell and how to research the market. Explore the advantages of running a home-based business and establish it. Learn how to select business computer hardware and software. Find out how to create your own Web site with e-commerce capabilities. How to use online and offline advertising to drive traffic to your Web store. Look at selling at eBay auctions or opening your own eBay store. Figure out the cost and factors you will need to address in raising money. Establish...

Software to help prepare a manuscript and conduct research. Ways to edit and proofread plus the cataloguing, copyright and legal stuff. How to publish and market print books and sell online. How to prepare eBooks and the self-publishing alternatives. Learn about pricing and how to sell through resellers.

Covers the tax and other advantages of running a home-based business. It alerts you to the challenges of finding good employees and your legal liabilities. Learn where to find products or services to sell or make yourself. Find out if there is a market. Take a look at different legal structures for your business. Learn about advertising and marketing. Find out how to create your own Web site and how to let potential customers find you. How to conduct e-commerce from your Web site. Learn wh...

Look at the different components that go into your business plan: your operational plan; your marketing plan; your advertising plan; your Internet plan; your human resource plan; and your strategic plan. The structure of your plan if you operate in the manufacturing sector or the service sector, the retail or construction business. Review software you can use to prepare your plan and factors to consider before printing your plan. Learn how to use your plan as a financing document and how t...

A delightfully cynical book which looks at the paper fiat currencies which we use everyday and questions how long they can survive. Could worthless paper be replaced by an ingenious worldwide cryptocurrency called "Bitcoin" which threatens to overturn the tables of traditional fiat money changers?

Where to get an idea for starting a business and find out if it can make money. Learn about the legal forms of business; how to set objectives and begin operations. Computer hardware and software that can help you get off to a flying start. The basics of online and offline advertising and easy ways to create a Web site and sell online. How write a business plan.