MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectiv...

Introduction to Modern Infrastructure Construction serves as a pivotal resource for construction management education, focusing primarily on heavy civil construction and the latest technological innovations in the field. This essential textbook is designed for both academic and professional use, thoroughly covering critical topics including earthwork, highway planning, design, asphalt production, paving, recycling technology, and transportation asset management. Additionally, it e...

When did China make the decisive turn from tradition to modernity? For decades, the received wisdom would have pointed to the May Fourth movement, with its titanic battles between the champions of iconoclasm and the traditionalists, and its shift to more populist forms of politics. A growing body of recent research has, however, called into question how decisive the turn was, when it happened, and what relation the resulting modernity bore to the agendas of people who might have considered...

This book presents recent advances in the field of geomaterial and waste management. With high urbanization rates, advancement in technologies, and changes in consumer behavior, wastes generated through the daily activities of individuals and organizations pose many challenges in terms of their management. The studies presented in this book highlight attempts on the part of researchers and practitioners to address contemporary issues in geoenvironmental engineering such as the characteriza...

Based on a comprehensive study review by leading urban planning researchers, this investigative document demonstrates how urban development is both a key contributor to climate change and an essential factor in combating it—by reducing vehicle greenhouse gas emissions.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic resultsBooks like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck?As economist Kay-Yut Chen has shown,...

Explore the creative ways music educators across the country are approaching emerging practices in music teaching and learning. Outlined in twenty-five unique case studies, each program offers a new perspective on music teaching and learning, often falling outside the standard music education curriculum. Find innovative ideas and models of successful practice to incorporate into your teaching, whether in school, university, or community settings. Close the gap between music inside and outs...

In The Musician's Way, veteran performer and educator Gerald Klickstein combines the latest research with his 30 years of professional experience to provide aspiring musicians with a roadmap to artistic excellence. Part I, Artful Practice, describes strategies to interpret and memorize compositions, fuel motivation, collaborate, and more. Part II, Fearless Performance, lifts the lid on the hidden causes of nervousness and shows how musicians can become confident ...

What is it that accounts for the differences between musical beginners, advanced music makers, and world class performers? Virtually everyone likes music and has the capacity to be musical in some way (despite what some may say about themselves). Yet far fewer people come to be so involved with it that they identify themselves as musicians, and fewer still become musicians of international class. Psychology for Musicians provides the basis for answering this question. Examining th...

Learning To Sing is a thoughtful and thought-provoking discussion of the principles of voice coach and counselor Jennifer Hamady's innovative teaching method. In this succinct work, Jennifer provides an academic look at the psychology, physiology, and neuroscience of the concepts presented in her book "The Art of Singing: Discovering and Developing Your True Voice", further revealing the 'how' and 'why' of her method's effectiveness. Following an overview of the common roles of the intelle...

You've heard about "flipping your classroom"—now find out how to do it! Introducing a new way to think about higher education, learning, and technology that prioritizes the benefits of the human dimension. José Bowen recognizes that technology is profoundly changing education and that if students are going to continue to pay enormous sums for campus classes, colleges will need to provide more than what can be found online and maximize "naked" face-to-face contact with faculty. Here, he ill...

Why do some children take up music, while others dont? Why do some excel, whilst others give up? Why do some children favour classical music, whilst others prefer rock? These are questions that have puzzled music educators, psychologists, and musicologists for many years. Yet, they are incredibly difficult and complex questions to answer. 'Music in our lives' takes an innovative approach to trying to answer these questions. It is drawn from a research project that spanned fourteen years, a...