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  • Sales Enablement

    A Master Framework to Engage, Equip, and Empower A World-Class Sales Force

    Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this ... Les mer

    218,59 kr

  • AI First

    The Playbook for a Future-Proof Business and Brand

    AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, ... Les mer

    232,69 kr eller gratis med Kobo Plus

  • Getting More

    How You Can Negotiate to Succeed in Work and Life

    LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.Wharton Business School Professor Stuart Diamond runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his ... Les mer

    109,19 kr

  • 11 Deadly Presentation Sins

    A Path to Redemption for Public Speakers, PowerPoint Users and Anyone Who Has to Get Up and Talk in Front of an Audience

    “We've all committed the 11 deadly presentation sins on the way up in our careers. This insightful book will help make sure that your way up doesn't become the way down!"– Dr. Nick Morgan, author of Give Your Speech, Change the World11 Deadly Presentation Sins is the perfect book for public speakers, business presenters, PowerPoint users and anyone who has to get up and talk in front of an ... Les mer

    82,93 kr

  • Hooked

    How to Build Habit-Forming Products

    av Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Les mer

    167,04 kr

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

    192,76 kr

  • $100M Offers

    How To Make Offers So Good People Feel Stupid Saying No

    Serie Bok 1 - Acquisition.com $100M Series
    ** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Les mer

    151,38 kr eller gratis med Kobo Plus

  • Building a StoryBrand 2.0

    Clarify Your Message So Customers Will Listen

    av Donald Miller ...
    When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Les mer

    208,79 kr

  • Competing Against Luck

    The Story of Innovation and Customer Choice

    The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Les mer

    208,79 kr

  • Drive

    The Surprising Truth About What Motivates Us

    The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Les mer

    80,77 kr

  • $100M Leads

    How to Get Strangers to Want to Buy Your Stuff

    Serie Bok 2 - Acquisition.com $100M Series
    You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Les mer

    151,38 kr eller gratis med Kobo Plus

  • Marketing Strategy

    Based on First Principles and Data Analytics

    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying ... Les mer

    616,02 kr

  • Sales Pitch: How to Craft a Story to Stand Out and Win

    av April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Les mer

    95,15 kr

  • Way of the Wolf

    Straight line selling: Master the art of persuasion, influence, and success

    Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, ... Les mer

    180,88 kr

  • Traction

    How Any Startup Can Achieve Explosive Customer Growth

    In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is ... Les mer

    192,76 kr

  • Secrets of Closing the Sale

    Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and ... Les mer

    144,39 kr

  • Marketing Made Simple

    A Step-by-Step StoryBrand Guide for Any Business

    Serie serien Made Simple Series
    This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone ... Les mer

    174,02 kr

  • Cold Calling Sucks (And That's Why It Works)

    A Step-by-Step Guide to Calling Strangers in Sales

    Your Ultimate Guide to Book 1 in 3 Cold Calls"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"- JEB BLOUNT, bestselling author of Fanatical ProspectingCold ... Les mer

    104,09 kr

  • Magic Words

    av Jonah Berger ...
    A NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders ... Les mer

    214,50 kr

  • How to Have Confidence and Power In Dealing With People

    av Les Giblin ...
    Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing With People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully – be it cooperation, goodwill, love or security.Les Giblin, a recognized expert in the field of human relations, has devised a method for dealing ... Les mer

    121,09 kr eller gratis med Kobo Plus

  • You Can Negotiate Anything

    The Groundbreaking Original Guide to Negotiation

    av Herb Cohen ...
    Over one million copies sold and nine months on the New York Times bestseller list!**For readers of the bestsellers Atomic Habits and Never Split the Difference—this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results!YES, YOU CAN WIN!Master negotiator Herb Co ... Les mer

    145,00 kr

  • Purple Cow

    Transform Your Business by Being Remarkable

    av Seth Godin ...
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Les mer

    128,46 kr

  • Fanatical Prospecting

    The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    av Jeb Blount ...
    Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales ... Les mer

    242,89 kr

  • Get Your Book Selling Wide

    Get the Basics of Publishing in Print, Ebook, Audiobook, Translations, Apps, and More

    Serie Bok 1 - Book Sales Supercharged
    Learn what selling wide means for ebooks, print books, audiobooks, translations, and subsidiary rights.In this book, you'll find:-- The five main strategies for going wide and how authors decide: Starting Wide, Moving Wide Cold Turkey, Partial Catalog Wide, Exclusive, Then Wide, and Wide, Then Exclusive-- All the places you can go wide across multiple formats—print, ebook, audiobook, and more—and ... Les mer

    Gratis