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  • Sales Enablement

    A Master Framework to Engage, Equip, and Empower A World-Class Sales Force

    Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this ... Les mer

    218,59 kr

  • AI First

    The Playbook for a Future-Proof Business and Brand

    AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, ... Les mer

    232,69 kr eller gratis med Kobo Plus

  • $100M Offers

    How To Make Offers So Good People Feel Stupid Saying No

    Serie Bok 1 - Acquisition.com $100M Series
    ** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Les mer

    151,38 kr eller gratis med Kobo Plus

  • Getting More

    How You Can Negotiate to Succeed in Work and Life

    LEARN HOW TO GET MORE IN EVERY SITUATION FROM THE WORLD'S LEADING NEGOTIATORWe're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it.Wharton Business School Professor Stuart Diamond runs the most popular course at Wharton business school, he advises Google and the UN on how to make deals, and his ... Les mer

    109,19 kr

  • 11 Deadly Presentation Sins

    A Path to Redemption for Public Speakers, PowerPoint Users and Anyone Who Has to Get Up and Talk in Front of an Audience

    “We've all committed the 11 deadly presentation sins on the way up in our careers. This insightful book will help make sure that your way up doesn't become the way down!"– Dr. Nick Morgan, author of Give Your Speech, Change the World11 Deadly Presentation Sins is the perfect book for public speakers, business presenters, PowerPoint users and anyone who has to get up and talk in front of an ... Les mer

    82,93 kr

  • Hooked

    How to Build Habit-Forming Products

    av Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Les mer

    167,04 kr

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

    192,76 kr

  • Building a StoryBrand 2.0

    Clarify Your Message So Customers Will Listen

    av Donald Miller ...
    When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Les mer

    208,79 kr

  • Persoonlijke effectiviteit in zaken

    Direct toepasbaar in uw praktijk

    Elke dag zijn er situaties waarin het aankomt op uw persoonlijke effectiviteit. Lastige onderhandelingen, een presentatie voor een kritisch publiek, een vergadering die uit de hand loopt, een acquisitie gesprek waar u tegenop kijkt. Zes korte hoofdstukken met tips & tricks. Compleet door de vele links met achtergrond informatie. Van belang voor uw werk en loopbaan door de zakelijke inslag. ... Les mer

    Gratis

  • $100M Leads

    How to Get Strangers to Want to Buy Your Stuff

    Serie Bok 2 - Acquisition.com $100M Series
    You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Les mer

    151,38 kr eller gratis med Kobo Plus

  • Drive

    The Surprising Truth About What Motivates Us

    The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Les mer

    87,15 kr

  • Competing Against Luck

    The Story of Innovation and Customer Choice

    The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Les mer

    208,79 kr

  • A Short Guide to Making Persuasive Sales Calls

    Making sales calls isn’t easy. And despite the multiple advances in sales tech over the years, the sales call is still just as important to businesses. No matter what the industry, a good sales call can get things going in the right direction. ... Les mer

    Gratis

  • Digital Marketing

    Strategic Planning & Integration

    An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ... Les mer

    362,69 kr

  • SPIN Selling

    av Neil Rackham ...
    The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar ... Les mer

    299,59 kr

  • Sales EQ

    How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

    av Jeb Blount ...
    The New Psychology of SellingThe sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it ... Les mer

    242,89 kr

  • The New Model of Selling

    Selling to an Unsellable Generation

    The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional ... Les mer

    119,39 kr eller gratis med Kobo Plus

  • Marketing Strategy

    Based on First Principles and Data Analytics

    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying ... Les mer

    616,02 kr

  • Demand-Side Sales 101

    Stop Selling and Help Your Customers Make Progress

    For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an ... Les mer

    87,52 kr eller gratis med Kobo Plus

  • Music Marketing for the DIY Musician

    Creating and Executing a Plan of Attack on a Low Budget

    av Bobby Borg ...
    Serie serien Music Pro Guides
    Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully ... Les mer

    355,71 kr

  • Sales Pitch: How to Craft a Story to Stand Out and Win

    av April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Les mer

    95,15 kr

  • Way of the Wolf

    Straight line selling: Master the art of persuasion, influence, and success

    Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, ... Les mer

    180,88 kr

  • Traction

    How Any Startup Can Achieve Explosive Customer Growth

    In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is ... Les mer

    192,76 kr

  • Magic Words

    av Jonah Berger ...
    A NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders ... Les mer

    214,50 kr