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Aanbevolen voor jou

Alchemy

The Surprising Power of Ideas That Don't Make Sense

door Rory Sutherland ...

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ... ... Meer lezen

€ 11,99

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ...
... Meer lezen
Marketing Management, Global Edition

door Philip Kotler, Kevin Keller ...

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory ... Meer lezen

€ 47,99

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory
... Meer lezen
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

door Aaron Ross ...

GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE..."Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com."SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in just a few years, helped add $100 million in recurring ... Meer lezen

€ 8,49 of Gratis met Kobo Plus

GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE..."Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com."SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in just a few years, helped add $100 million in recurring
... Meer lezen
The Human Element

Overcoming the Resistance That Awaits New Ideas

door Loran Nordgren, David Schonthal ...

**Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change**The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) ... Meer lezen

€ 18,99

**Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change**The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only)
... Meer lezen
The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

door Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman ...

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades... ... Meer lezen

€ 14,99

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades...
... Meer lezen
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

door Alexander Hormozi ...

Serie Boek 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Meer lezen

€ 14,99 of Gratis met Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Meer lezen
Nice Girls DO Get The Sale

Using the Power of Empathy to Build Relationships and Get Results

door Elinor Stutz ...

Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with a higher percentage of business-making sales. Women will find solid advice that will help them:build a ... Meer lezen

€ 15,69

Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with a higher percentage of business-making sales. Women will find solid advice that will help them:build a
... Meer lezen
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

door Robbie Kellman Baxter ...

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Meer lezen

€ 20,70

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to
... Meer lezen
Topgrading for Sales

World-Class Methods to Interview, Hire, and Coach Top SalesRepresentatives

door Greg Alexander, Bradford D. Smart Ph.D. ...

A concise extension of the business classic Topgrading, targeted to sales managersBrad Smart's Topgrading has sold more than 150,000 copies since 1999, making it the definitive book for executives who want to hire, coach, and retain top talent. Now Smart has teamed up with Greg Alexander, who used Topgrading to radically improve his sales force at EMC.In Topgrading for Sales, they have boiled down ... Meer lezen

€ 7,40

A concise extension of the business classic Topgrading, targeted to sales managersBrad Smart's Topgrading has sold more than 150,000 copies since 1999, making it the definitive book for executives who want to hire, coach, and retain top talent. Now Smart has teamed up with Greg Alexander, who used Topgrading to radically improve his sales force at EMC.In Topgrading for Sales, they have boiled down
... Meer lezen
Selling the Invisible

A Field Guide to Modern Marketing

door Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Meer lezen

Was € 8,49 Nu € 1,49

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Meer lezen
Voorbij Het Nieuwe Werken

Een dialoogboek

door Collectief ...

Het boek gaat over Het Nieuwe Werken, maar wat het uniek maakt, is dat het vijf verschillende facetten van Het Nieuwe Werken belicht, namelijk:- People, gaat over de werknemers en het hr-beleid zelf bij Het Nieuwe Werken.- Process, gaat over de processen in je organisatie die moeten worden aangepast aan Het Nieuwe Werken.- Tools, gaat over de (digitale) tools die een organisatie ondersteunen bij ... Meer lezen

€ 19,99

Het boek gaat over Het Nieuwe Werken, maar wat het uniek maakt, is dat het vijf verschillende facetten van Het Nieuwe Werken belicht, namelijk:- People, gaat over de werknemers en het hr-beleid zelf bij Het Nieuwe Werken.- Process, gaat over de processen in je organisatie die moeten worden aangepast aan Het Nieuwe Werken.- Tools, gaat over de (digitale) tools die een organisatie ondersteunen bij
... Meer lezen
Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business

door Donald Miller, Dr. J.J. Peterson ...

Serie series Made Simple Series
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone ... Meer lezen

€ 13,94

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone
... Meer lezen
Competing Against Luck

The Story of Innovation and Customer Choice

door Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Meer lezen

€ 16,67

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Meer lezen
Purple Cow

Transform Your Business by Being Remarkable

door Seth Godin ...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Meer lezen

€ 9,49

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising
... Meer lezen
Sales for Non-Salespeople

How to sell yourself and your ideas, and succeed at work

door Robert Ashton ...

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently.This book has four sections, enabling the reader to focus on their most pressing need:* Selling basics - a simple, explicit guide to the sales process;* Selling yourself - and ... Meer lezen

€ 3,99

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently.This book has four sections, enabling the reader to focus on their most pressing need:* Selling basics - a simple, explicit guide to the sales process;* Selling yourself - and
... Meer lezen
New Financial Ethics

A Normative Approach

door Aloy Soppe ...

Serie series Routledge Frontiers of Political Economy
Following the internationalisation, globalisation and deregulation of the financial market over the last few decades, the financial sector has evolved from a servicing industry into an initiating and leading sector in the international industrialised economy. The power of the financial sector, including Credit Rating Agencies, determines the creditworthiness of companies and countries. Today’s ... Meer lezen

€ 63,69

Following the internationalisation, globalisation and deregulation of the financial market over the last few decades, the financial sector has evolved from a servicing industry into an initiating and leading sector in the international industrialised economy. The power of the financial sector, including Credit Rating Agencies, determines the creditworthiness of companies and countries. Today’s
... Meer lezen
One Great Insight Is Worth a Thousand Good Ideas

An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

door Phil Dusenberry ...

"We Bring Good Things to Life""It’s Not TV, It’s HBO""Visa: It’s Everywhere You Want to Be"These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight ... Meer lezen

€ 4,46

"We Bring Good Things to Life""It’s Not TV, It’s HBO""Visa: It’s Everywhere You Want to Be"These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight
... Meer lezen
The Sales Management Toolbox

The Professional Sales Manager Coach

door William G. Fitzpatrick ...

Management training helps sales managers realize they are the key to their own success. Because many managers rarely receive any formal training subsequent to assuming their position, this book explores techniques that will assist them in effectively directing the activities of their sales team. Specifics covered include goal setting, basic and reinforcement training methods, time management and ... Meer lezen

€ 5,44

Management training helps sales managers realize they are the key to their own success. Because many managers rarely receive any formal training subsequent to assuming their position, this book explores techniques that will assist them in effectively directing the activities of their sales team. Specifics covered include goal setting, basic and reinforcement training methods, time management and
... Meer lezen
Managers the day after tomorrow

Connect to many, engage individuals. Praktische tips voor radicale innovatie

door Rik Vera ...

WAT DRIJFT DE NIEUWE CONSUMENT?WAAROM ZIJN DATA HET NIEUWE GOUD EN ARTIFICIËLE INTELLIGENTIE EEN ZEGEN?HOE KUN JE EEN ORGANISATIE OPNIEUW ONTWERPEN OM DUURZAAM RELEVANT TE BLIJVEN?Technologie blijft de wereld continu transformeren. Om te blijven evolueren, moet je je als manager laten inspireren door de wereld. Je moet signalen durven lezen, je volledig richten op de behoeften van de klant, ... Meer lezen

€ 21,99

WAT DRIJFT DE NIEUWE CONSUMENT?WAAROM ZIJN DATA HET NIEUWE GOUD EN ARTIFICIËLE INTELLIGENTIE EEN ZEGEN?HOE KUN JE EEN ORGANISATIE OPNIEUW ONTWERPEN OM DUURZAAM RELEVANT TE BLIJVEN?Technologie blijft de wereld continu transformeren. Om te blijven evolueren, moet je je als manager laten inspireren door de wereld. Je moet signalen durven lezen, je volledig richten op de behoeften van de klant,
... Meer lezen
De groeiversneller

De sleutel tot topresultaten

door Wim Kweekel ...

Waarom groeit de ene organisatie succesvol door, terwijl de andere vastloopt of stagneert? In elke groeifase van een organisatie – van start tot uitbouw en verdere expansie – is duurzame groei geen toeval, maar het resultaat van gerichte keuzes en slimme structuren. De groeiversneller laat zien hoe je vier essentiële bouwstenen in je organisatie verankert: een stevig fundament, resultaatgericht ... Meer lezen

€ 53,99 of Gratis met Kobo Plus

Waarom groeit de ene organisatie succesvol door, terwijl de andere vastloopt of stagneert? In elke groeifase van een organisatie – van start tot uitbouw en verdere expansie – is duurzame groei geen toeval, maar het resultaat van gerichte keuzes en slimme structuren. De groeiversneller laat zien hoe je vier essentiële bouwstenen in je organisatie verankert: een stevig fundament, resultaatgericht
... Meer lezen
$100M Money Models

How To Make Money

door Alexander Hormozi ...

Serie Boek 3 - Acquisition.com $100M Series
*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you... ... Meer lezen

€ 13,87

*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you...
... Meer lezen
One-Page Marketing Bible 5 in 1

Strategy, Lead Generation, Lead Conversion, Delivery, and Retention on a Single Page

door James Jackson ...

Every business owner has felt overwhelmed by marketing. Too many channels, too many tools, too much conflicting advice. The problem is that most businesses treat marketing as a collection of independent activities rather than a single integrated system. This book solves that problem by giving you a complete marketing framework that fits on one page.You will learn the five pillars of marketing: ... Meer lezen

€ 1,99 of Gratis met Kobo Plus

Every business owner has felt overwhelmed by marketing. Too many channels, too many tools, too much conflicting advice. The problem is that most businesses treat marketing as a collection of independent activities rather than a single integrated system. This book solves that problem by giving you a complete marketing framework that fits on one page.You will learn the five pillars of marketing:
... Meer lezen
Navigate

Een gids voor leiders in complexe tijden

door Philippe Bailleur, Annette Meulmeester ...

De turbulenter wordende realiteit blijkt bijzonder uitdagend te zijn voor organisaties. Meer dan ooit hebben we leiders nodig die in staat zijn om te navigeren op steeds complexer wordend terrein. Het vormgeven van de organisatie is daarbij een onontbeerlijke factor.Dit boek, geschreven vanuit de praktijk van beide auteurs, volgt het hoofdpersonage Hugo in de uitdagingen die hij tegenkomt als ... Meer lezen

€ 31,99

De turbulenter wordende realiteit blijkt bijzonder uitdagend te zijn voor organisaties. Meer dan ooit hebben we leiders nodig die in staat zijn om te navigeren op steeds complexer wordend terrein. Het vormgeven van de organisatie is daarbij een onontbeerlijke factor.Dit boek, geschreven vanuit de praktijk van beide auteurs, volgt het hoofdpersonage Hugo in de uitdagingen die hij tegenkomt als
... Meer lezen
Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

door Donald Miller ...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Meer lezen

€ 16,67

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for
... Meer lezen

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Aanbevolen voor jou

eBooks in de categorie Verkoop & Verkopen

Alchemy

Marketing Management, Global Edition

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

The Human Element

The Challenger Customer

$100M Offers

Nice Girls DO Get The Sale

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Topgrading for Sales

Selling the Invisible

Voorbij Het Nieuwe Werken

Marketing Made Simple

Competing Against Luck

Purple Cow

Sales for Non-Salespeople

New Financial Ethics

One Great Insight Is Worth a Thousand Good Ideas

The Sales Management Toolbox

Managers the day after tomorrow

De groeiversneller

$100M Money Models

One-Page Marketing Bible 5 in 1

Navigate

Building a StoryBrand 2.0