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Interactive Technologies eBook Series

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  • The Persona Lifecycle

    Keeping People in Mind Throughout Product Design

    by John Pruitt, Tamara Adlin ...
    Series series Interactive Technologies
    If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how? of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, ... Read more

    RM 305.39

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  • Content Strategy for the Web

    by Kristina Halvorson, Melissa Rach ...
    Series series Voices That Matter
    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term ... Read more

    RM 120.79

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    by Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Read more

    Was RM 357.89 Now RM 312.49

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    by Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    Was RM 98.49 Now RM 85.99

  • The Agile Pocket Guide

    A Quick Start to Making Your Business Agile Using Scrum and Beyond

    by Peter Saddington ...
    The Agile Pocket Guide explains how to develop products, services, and software quickly and efficiently, without losing the main components of the framework so effective in streamlining the creating of these products and for making positive change within a company. It includesThe basic tennets of the Scrum frameworkHow to apply the processes and steps required to become agileThe dynamics of a ... Read more

    RM 56.09

  • User Experience Management

    Essential Skills for Leading Effective UX Teams

    by Arnie Lund ...
    User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and ... Read more

    Was RM 160.79 Now RM 140.39

  • The Essential Persona Lifecycle

    Your Guide to Building and Using Personas

    by Tamara Adlin, John Pruitt ...
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Read more

    RM 112.29

  • Observing the User Experience

    A Practitioner's Guide to User Research

    by Mike Kuniavsky, Elizabeth Goodman ...
    Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and ... Read more

    Was RM 241.19 Now RM 210.59

  • Win with Advanced Business Analytics

    Creating Business Value from Your Data

    by Jean-Paul Isson, Jesse Harriott ...
    Series series Wiley and SAS Business Series
    Plain English guidance for strategic business analytics and big data implementationIn today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear ... Read more

    RM 168.59

  • Content Strategy at Work

    Real-world Stories to Strengthen Every Interactive Project

    by Margot Bloomstein ...
    Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your ... Read more

    Was RM 127.19 Now RM 111.09

  • Delivering E-Learning

    A Complete Strategy for Design Application and Assessment

    by Kenneth Fee ...
    Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and ... Read more

    RM 168.09

  • It's Our Research

    Getting Stakeholder Buy-in for User Experience Research Projects

    by Tomer Sharon ...
    It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, ... Read more

    Was RM 160.79 Now RM 140.39