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Letting Go of the Words

Writing Web Content that Works

by Janice (Ginny) Redish ...

Series series Interactive Technologies
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. ... Read more

Was RM 200.99 Now RM 175.49

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples.
... Read more
Letting Go of the Words

Writing Web Content that Works

by Janice (Ginny) Redish ...

Series series Interactive Technologies
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices ... Read more

RM 204.49

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices
... Read more

Copywriting That Works:

Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

by Paul Lima ...

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Read more

RM 14.90 or Free with Kobo Plus

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and
... Read more
Fundamentals of Writing:

How to write articles, media releases, case studies, blog posts and social media content

by Paul Lima ...

Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for ... Read more

RM 14.90 or Free with Kobo Plus

Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for
... Read more
Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

by Steve Krug ...

Series series Voices That Matter
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh ... Read more

RM 120.79

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh
... Read more
Resumes for 50+ Job Hunters

by Editors of VGM Career Books ...

Rejuvenate your job life with a perfectly crafted resume!You've spent a lifetime gaining work experience; now it's time to take those skills and knowledge and embark on a new career. Gain an edge over the other job applicants with Resumes for the 50+ Job Hunter, a resource packed with expert advice on crafting a concise, stylish resume that will instantly get you noticed.With this go-to guide you ... Read more

Was RM 42.79 Now RM 37.39

Rejuvenate your job life with a perfectly crafted resume!You've spent a lifetime gaining work experience; now it's time to take those skills and knowledge and embark on a new career. Gain an edge over the other job applicants with Resumes for the 50+ Job Hunter, a resource packed with expert advice on crafting a concise, stylish resume that will instantly get you noticed.With this go-to guide you
... Read more
Web Words That Work

Writing Online Copy That Sells

by Michael Miller ...

Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you ... Read more

RM 67.49

Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you
... Read more
The Shallows: What the Internet Is Doing to Our Brains

What the Internet Is Doing to Our Brains

by Nicholas Carr ...

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our ... Read more

RM 45.59

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our
... Read more
Windows 8: The Missing Manual

by David Pogue ...

With Windows 8, Microsoft completely reimagined the graphical user interface for its operating system, and designed it to run on tablets as well as PCs. It’s a big change that calls for a trustworthy guide—Windows 8: The Missing Manual. New York Times columnist David Pogue provides technical insight, lots of wit, and hardnosed objectivity to help you hit the ground running with Microsoft’s new OS ... Read more

RM 109.39

With Windows 8, Microsoft completely reimagined the graphical user interface for its operating system, and designed it to run on tablets as well as PCs. It’s a big change that calls for a trustworthy guide—Windows 8: The Missing Manual. New York Times columnist David Pogue provides technical insight, lots of wit, and hardnosed objectivity to help you hit the ground running with Microsoft’s new OS
... Read more
Instant Social Media Marketing with HootSuite

Manage and enhance your social media marketing with HootSuite

by Kunal Mathur ...

Manage and enhance your social media marketing with HootSuiteKey FeaturesLearn something new in an Instant! A short, fast, focused guide delivering immediate resultsPresents you with an insight into your organization's social assetsPacked with useful tips to automate your social media sharing and trackingAnalyze social media traffic and generate reports using HootSuiteBook DescriptionSocial media ... Read more

RM 66.69 or Free with Kobo Plus

Manage and enhance your social media marketing with HootSuiteKey FeaturesLearn something new in an Instant! A short, fast, focused guide delivering immediate resultsPresents you with an insight into your organization's social assetsPacked with useful tips to automate your social media sharing and trackingAnalyze social media traffic and generate reports using HootSuiteBook DescriptionSocial media
... Read more
Sketching User Experiences: The Workbook

by Saul Greenberg, Sheelagh Carpendale, Nicolai Marquardt, Bill Buxton ...

In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a ... Read more

Was RM 84.79 Now RM 73.99

In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a
... Read more
Cool Infographics

Effective Communication with Data Visualization and Design

by Randy Krum ...

Make information memorable with creative visual design techniquesResearch shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the ... Read more

RM 118.09

Make information memorable with creative visual design techniquesResearch shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the
... Read more

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Interactive Technologies eBook Series

Letting Go of the Words

Letting Go of the Words

People who read these also enjoyed

Copywriting That Works:

Fundamentals of Writing:

Don't Make Me Think, Revisited

Resumes for 50+ Job Hunters

Web Words That Work

The Shallows: What the Internet Is Doing to Our Brains

Windows 8: The Missing Manual

Instant Social Media Marketing with HootSuite

Sketching User Experiences: The Workbook

Cool Infographics