Skip to main content
Search Button
Malaysia Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...

Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1343 Results
Skip side bar filters

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    RM 64.79

  • How to Capture Ideas and Create Compelling Content

    An A-to-Z Approach

    by Rich Finlinson ...
    Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively capture and generate ideas that address the real world needs. Then explore how to refine and present those ideas in compelling ways that ... Read more

    RM 24.52 or Free with Kobo Plus

  • Вирусное видео: секреты и технологии

    by В. Богатов ...
    «Вирусный маркетинг» и «вирусное видео» — эти словосочетания прочно вошли в нашу жизнь. Вирусное видео сегодня используют производители товаров и известные бренды, а так же политические силы. Привлекает этих совершенно не похожих заказчиков в первую очередь скорость, простота и эффективность этой формы маркетинга. Вирусное видео способно молниеносно устроить информационный взрыв, PR-акцию вашей ... Read more

    RM 25.79 or Free with Kobo Plus

  • Ofield

    The Autobiography of Public Relations Man Ofield Dukes

    by Ofield Dukes ...
    Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential ... Read more

    RM 62.29 or Free with Kobo Plus

  • Storie di un viaggio

    by Silvio Frontini ...
    Storie di un viaggio" non è un manuale di marketing, ma una narrazione che ti immerge nel cuore di 45 anni di esperienza, di cui 23 trascorsi come Consulente Finanziario. Questo libro rappresenta un invito a esplorare come piccoli gesti possano fare la differenza, proprio come un vignaiolo di Montalcino che bagna la strada per proteggere l'uva dalla polvere. Ogni racconto è una lezione ... Read more

    RM 26.77

  • Flack Fairy

    Navigating PR and Media for Venture-Backed Startups

    by Beck Bamberger ...
    Flack Fairy | noun: a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical)As a venture-backed startup founder, you know how to pitch a VC and get a signed term sheet, but can you land a headline in a top-tier media outlet? Pitching journalists is a whole other skillset, and few venture-backed startup founders ever master it, let alone know ... Read more

    RM 35.76

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement

    by Julie Atherton ...
    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to ... Read more

    RM 149.89

  • A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders : Including

    SEO, AI, Content Marketing, Social Media & Thought Leadership

    by Amy Rosenberg ...
    PR That Works SmarterMost PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says old-school media coverage will even benefit you?Today's approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership ... Read more

    RM 38.99

  • Gestión de protocolo. UF0043.

    by Eguzkiñe Urreta Okeranza ...
    Series series Gestión de pisos y limpieza en alojamientos
    Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:Aplicar las normas de protocolo utilizadas en diferentes tipos de eventos.- Explicar el concepto de protocolo, su origen y tipología.- Enumerar las aplicaciones más habituales de las normas de protocolo, tales como la forma de vestir, etiqueta, normas ... Read more

    RM 63.93 or Free with Kobo Plus

  • Strategic Planning for Public Relations

    by Deborah A. Silverman, Ronald D. Smith ...
    The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. ... Read more

    RM 413.63

  • Social Media Measurement and Management

    Entrepreneurial Digital Analytics

    by Jeremy Harris Lipschultz ...
    This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, ... Read more

    RM 241.92

  • Media Ethics

    Cases and Moral Reasoning

    by Clifford G. Christians, Mark Fackler, Peggy J. Kreshel, William J. Brown, Yayu Feng, Holly K. Overton, Kathy Brittain Richardson ...
    Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.This textbook provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating awareness and critical reflection of ethical issues. In each chapter, the authors ... Read more

    RM 624.41

  • The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass ...
    Series series Routledge Handbooks in Communication Studies
    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, ... Read more

    RM 277.04

  • Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

    hombres y mujeres de las tres pertenencias

    by Antonio Boccia ...
    Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad, ... Read more

    RM 23.38

  • A Dictionary of Marketing

    by Charles Doyle ...
    Series series Oxford Quick Reference
    A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries ... Read more

    RM 66.69

  • Writing the Business Speech

    A Practical Guide for Wiriting Speeches for Business People

    by Matt Hughes ...
    WRITING THE BUSINESS SPEECH . . .. . . is a practical guide to writing speeches for business audiences, offering useful guidance on basic rhetorical techniques; structure, word choice, word pictures, openings and endings, active voice, identifying with the audience, and creating lasting effects. ... Read more

    RM 39.88 or Free with Kobo Plus

  • Animal Suffering and Public Relations

    The Ethics of Persuasion in the Animal-Industrial Complex

    Edited by Núria Almiron ...
    Series series Routledge New Directions in PR & Communication Research
    Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex—the industries participating in the systematic and institutionalised exploitation of animals.Society has been experiencing a growing ethical concern regarding humans’ (ab)use of ... Read more

    Free

  • The Political Economy of City Branding

    by Ari-Veikko Anttiroiko ...
    Series series Routledge Advances in Regional Economics, Science and Policy
    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the ... Read more

    RM 269.24

  • Corporate Reputations, Branding and People Management

    by Susan Hetrick, Graeme Martin ...
    The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This ... Read more

    RM 331.68

  • Lunch With The Wild Frontiers

    A History Of Britpop And Excess In 13 1/2 Chapters

    by Phill Savidge ...
    Jane Savidge is widely credited as being the main instigator of the Britpop music movement that swept the UK in the mid-1990s. Savidge was co-founder and head of legendary public relations company Savage and Best, the company that represented most of the artists associated with the scene, including Suede, Pulp, The Verve, Elastica, Kula Shaker, Spiritualized, Menswear, The Auteurs, and Black Box ... Read more

    RM 35.59 or Free with Kobo Plus

  • Paying for the Piper

    Capital and Labour in Britain's Offshore Oil Industry

    by Charles Woolfson, John Foster, Matthais Beck ...
    Series series Routledge Studies in Employment and Work Relations in Context
    This book is an appraisal of current offshore industrial relations, and safety regulations instituted after the 1988 Alpha disaster in the North Sea. This text discusses the oil industry's attempts to contain subsequent, unwelcome regulatory interference, and examines the fraught history of trade unionism in the offshore industry, the conflict over health and safety, and the sometimes brutal ... Read more

    RM 519.00

  • Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide

    by Arhlene A. Flowers ...
    Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, ... Read more

    RM 437.04

  • Science, Technology and Global Governance

    by John R. De La Mothe ...
    Science, technology and innovation have long been key factors in the competitive advantage of nations. Today, however, the new international political economy is being increasingly driven by science and technology in new ways. Integration, globalization and internationalization have all become watchwords for a series of dynamic processes in which science and technology are deeply implicated. As a ... Read more

    RM 339.48