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Building a Business When There Are No Easy Answers

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Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Read more

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Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very
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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

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by Daniel Kahneman, Olivier Sibony, Cass R. Sunstein ...

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**NEW YORK TIMES BESTSELLERFrom the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones.**Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have
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真確【暢銷500萬冊全彩紀念版】：扭轉十大直覺偏誤，發現事情比你想的美好

Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think

by 漢斯．羅斯林（Hans Rosling）, 奧拉．羅斯林（Ola Rosling）, 安娜．羅朗德（Anna Rosling Rönnlund） ...

Series series 人文思潮
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★風靡全球、比爾．蓋茲四度推薦：「人人必讀的一本書！」★全彩新裝版，資訊更清晰易懂★歐巴馬選書：「一本充滿希望的書，讓我們看見只要基於事實而非固有的偏見而行動，人類就有進步的潛力。」★博客來、誠品、金石堂、讀冊、經理人一致選書，暢銷No. 1★日本狂銷破百萬冊，超越《哈利波特》，創下近20年最暢銷翻譯書紀錄★美國Amazon冠軍書、英國《觀察家報》評選「十年來最睿智好書」★十度登上TED大會演說，知名公共教育家漢斯．羅斯林代表作★陳建仁、嚴長壽、謝金河、王文靜、葉丙成、林明仁、馮勃翰、楊斯棓、許毓仁、鄭國威、姚詩豪、王伯達、綠角、劉軒、李佳達、PG財經筆記版主蔡至誠、《美股投資學》作者財女珍妮誠摯好評清晰思考世界的必備指南漢斯不僅破天荒十次登上TED舞臺，更致力運用活潑的數據實證，改變人們的思維方式。他透過這本書談世界、談世界真正的樣子，也談你，以及你該如何真確思考，基於事實行動。.
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How to Decide

Simple Tools for Making Better Choices

by Annie Duke ...

Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker.What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about ... Read more

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Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker.What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about
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The Black Swan

The Impact of the Highly Improbable

by Nassim Nicholas Taleb ...

The phenomenal international bestseller that shows us how to stop trying to predict everything - and take advantage of uncertaintyWhat have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? Why should you never run for a train or read a newspaper?This book is all about Black Swans: the random events that ... Read more

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The phenomenal international bestseller that shows us how to stop trying to predict everything - and take advantage of uncertaintyWhat have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? Why should you never run for a train or read a newspaper?This book is all about Black Swans: the random events that
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推力：每個人都可以影響別人、改善決策，做人生的選擇設計師【終極增訂版】

Nudge: The Final Edition

by 理查．塞勒, Richard H. Thaler, 凱斯．桑思坦, Cass R. Sunstein ...

Translated by 張美惠 ...

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RM 43.30

最經典的行為經濟學鉅作，增量50％全新內容諾貝爾經濟學獎得主理查．塞勒╳《雜訊》共同作者凱斯．桑思坦★全球暢銷逾200萬本★兩位作者親自修訂全書，新增新冠疫情、智慧揭露、淤泥效應、內容篩選等主題★《紐約時報》暢銷書、《經濟學人》年度選書、《金融時報》年度選書✦《快思慢想》作者康納曼盛讚：「很少有書能夠改變全世界，但《推力》做到了。終極增訂版太棒了：有趣、有用、有智慧。」✦《逆思維》作者亞當．格蘭特力薦：「這是使用行為科學指導決策和政策的黃金標準，終極增訂版甚至比初版更好。」輕輕一推就能改變人心的神奇力量！說服不必聲嘶力竭，改革無須劍拔弩張。所有工作者、教師與父母都需要的一本書！生活很忙、時間很少、選擇很多，但我們做的決定常常不太高明。善用推力，結果將大不相同。《推力》出版十多年以來，全球暢銷逾200萬冊，並為這個世界帶來數不盡的改變。如今，兩位作者從頭到尾修訂了《推...
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Blink

The Power of Thinking Without Thinking

by Malcolm Gladwell ...

The phenomenal international bestseller on the revolutionary power of honing your gut instinct'Mesmerizing' TimeAn art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about ... Read more

RM 44.79

The phenomenal international bestseller on the revolutionary power of honing your gut instinct'Mesmerizing' TimeAn art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about
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Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

RM 49.79

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
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Quit

The Power of Knowing When to Walk Away

by Annie Duke ...

'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy MilkmanWhat if the secret to success is not just hard work, but knowing when to change track?In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on ... Read more

RM 60.49

'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy MilkmanWhat if the secret to success is not just hard work, but knowing when to change track?In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on
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Dollars and Sense

How We Misthink Money and How to Spend Smarter

by Jeff Kreisler, Dan Ariely ...

New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these:Why is paying for things ... Read more

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New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these:Why is paying for things
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努力，但不費力：只做最重要的事，其實沒有你想的那麼難

Effortless：Make It Easier to Do What Matters Most

by 葛瑞格．麥基昂, Greg McKeown ...

Translated by 張靖之 ...

Series series 財經企管
並不是每件事都得這麼難！暢銷書《少，但是更好》作者葛瑞格．麥基昂新作教你用對策略，把複雜的事變簡單，把困難的事變輕鬆翻轉過勞文化，想成功不需要耗盡力氣現代生活的複雜度讓人們慣於將事情分成兩類：一類是「困難而重要」，另一類是「簡單而瑣碎」。我們很容易反射性地放棄重要但沉重的工作，去做那些簡單但沒有意義的工作。其實我們還有第三種選擇：把重要但困難的工作變得簡單。生活當中有90%並非真正重要的事。方法對了，複雜的事可以變簡單，困難的事可以變輕鬆；讓你脫胎換骨，成為真正的績效高手、人生贏家！想把重要但困難的工作變得簡單，我們該怎麼做？麥基昂提出... ... Read more

RM 38.97

並不是每件事都得這麼難！暢銷書《少，但是更好》作者葛瑞格．麥基昂新作教你用對策略，把複雜的事變簡單，把困難的事變輕鬆翻轉過勞文化，想成功不需要耗盡力氣現代生活的複雜度讓人們慣於將事情分成兩類：一類是「困難而重要」，另一類是「簡單而瑣碎」。我們很容易反射性地放棄重要但沉重的工作，去做那些簡單但沒有意義的工作。其實我們還有第三種選擇：把重要但困難的工作變得簡單。生活當中有90%並非真正重要的事。方法對了，複雜的事可以變簡單，困難的事可以變輕鬆；讓你脫胎換骨，成為真正的績效高手、人生贏家！想把重要但困難的工作變得簡單，我們該怎麼做？麥基昂提出...
... Read more
Visual Intelligence

Sharpen Your Perception, Change Your Life

by Amy E. Herman ...

An engrossing guide to seeing—and communicating—more clearly from the groundbreaking course that helps FBI agents, cops, CEOs, ER docs, and others save money, reputations, and lives.How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or ... Read more

RM 47.39

An engrossing guide to seeing—and communicating—more clearly from the groundbreaking course that helps FBI agents, cops, CEOs, ER docs, and others save money, reputations, and lives.How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or
... Read more
Japanese Candlestick Charting Techniques

A Contemporary Guide to the Ancient Investment Techniques of the Far East, Second Edition

by Steve Nison ...

The ultimate guide to a critical tool for mastering the financial marketsA longstanding form of technical analysis, Japanese candlestick charts are a dynamic and increasingly popular technical tool for traders of all skill levels. Known for its versatility, this ancient charting can be fused with every other technical tool available, including traditional Western technical analysis.Japanese ... Read more

RM 53.19

The ultimate guide to a critical tool for mastering the financial marketsA longstanding form of technical analysis, Japanese candlestick charts are a dynamic and increasingly popular technical tool for traders of all skill levels. Known for its versatility, this ancient charting can be fused with every other technical tool available, including traditional Western technical analysis.Japanese
... Read more
The Sweaty Startup

How to Get Rich Doing Boring Things

by Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... Read more

RM 76.89

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... Read more

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