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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1343 Results
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    RM 64.79

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • Door het stof

    Als je persoonlijke reputatie onder vuur ligt

    by Bart van Leeuwen ...
    Wat gebeurt er als je persoonlijke reputatie van de ene op de andere dag wordt aangetast? Wat maak je mee als je leven in een soort van nachtmerrie verandert? En wat kan je doen om die reputatie te herstellen?Bart van Leeuwen, reputatie-expert, onderzoekt bekende en onbekende voorbeelden van persoonlijke reputatieschendingen, zoals beschuldigingen in de media of een verdenking van justitie. Wat ... Read more

    RM 47.18

  • .NET Conf 總召真心話：社群與活動企劃幕後秘辛

    by Poy Chang(張立顗) ...
    這本書分為三部分，首先介紹了社群的特色和文化，講述了在技術社群中成為領導者的經驗。其次，探討了舉辦活動的重要性和背後需要考慮的種種因素，包括場地、日期、內容、行銷等。最後，分享了舉辦活動的一些幕後故事，透過這些小劇場呈現出社群中人與人之間的連結和互動。這本書描繪出一幅社群中人與人之間互動的生動畫面，吸引每位想一窺社群活動核心的人閱讀。【本書特色】1.這是一段真人真事的真實故事，連續 3 年的 .NET Conf 年會幕後故事沒有甚麼事比真實故事還要容易引起目光甚至共鳴。如果筆者只有辦一場活動，那麼真實故事的數量可能稍嫌不足，不過在連續舉辦 3 年大型年會之後，什麼不該遇到的事件也差不多該輪到你了。2.分享技術活動中最吸睛的焦點，議程、講師、攤位是怎麼誕生的一場活動之所以會吸引你花錢參加，內容絕對是必要關鍵。不過議程怎麼生出來的，講師是怎麼被推坑的，攤位是如何尋尋覓覓、苦苦哀求來的 ... Read more

    RM 46.35

  • Guerrilla Publicity

    Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

    by Jay Conrad Levinson, Rick Frishman, Jill Lublin ...
    Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns.Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of ... Read more

    RM 47.69 or Free with Kobo Plus

  • Credi in te stesso Migliora la tua vita

    by Claudio Multari ...
    Ci conosciamo veramente?Siamo critici nei confronti dei nostri difetti?Abbiamo la possibilità di migliorarci?Tutte queste domande sono utili per capire che dobbiamo imparare a conoscere noi stessi, per individuare i nostri difetti, e riuscire a migliorarci.Credi in te stesso Migliora la tua vita offre al lettore un lavoro di ricerca interiore attraverso 36 lezioni brevi da leggere in totale ... Read more

    RM 12.66

  • Electric Narratives

    The Brutal Truth About PR, Algorithms, And Atttention

    by Jason Carlisle ...
    Series Book 1 - Electric Narratives
    Electric Narratives is not a manual. It’s a detonation. Jason Carlisle rips open the polished surface of public relations to expose what really drives attention in the age of algorithms. At the heart of the book is Persistent Narrative Seeding - a disruptive technique Carlisle developed to bend stories, shape perception, and outmanoeuvre the machine. Written in a raw, gonzo style, this book is ... Read more

    Free

  • TV News Live Shots

    A Media Training Guide To Crush Your On Camera Interview!

    by Scott Wolfson ...
    You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest ... Read more

    RM 38.89

  • Communication and Lobbying to advance the Cause of Nonprofits

    by Oyindamola Ruth Olawepo ...
    This essential guide reveals why some nonprofits create lasting change while others remain invisible, despite equally worthy missions. The difference isn't funding or staff size it's mastering strategic communication and ethical lobbying. Written for nonprofit leaders, volunteers, and advocates who believe deeply in their cause but feel lost in the noise of modern activism, this book provides the ... Read more

    RM 42.21

  • The Art of Leadership through Public Relations

    The Future of Effective Communication

    by Patrik Schober ...
    The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our leaders must communicate. Stakeholders now expect leaders to have a clear and transparent position ... Read more

    RM 97.09

  • Im Inneren des Käufers: Was wirklich Käufe antreibt

    Die verborgenen Dynamiken hinter Entscheidungen und Markenloyalität verstehen

    by Lena Fischer ...
    Dieses Buch taucht tief in die psychologischen Mechanismen ein, die Kaufentscheidungen prägen. Es zeigt, warum Menschen nicht aufgrund rationaler Argumente, sondern aus emotionaler Resonanz, sozialer Zugehörigkeit und unbewussten Motiven kaufen. Anhand fundierter Marketing‑ und Verhaltensforschung wird erklärt, wie Marken Vertrauen, Begehrlichkeit und Identifikation strategisch gestalten können. ... Read more

    RM 38.59

  • Family Communication in the Age of Digital and Social Media

    Edited by Carol J. Bruess ...
    Series Book 9 - Lifespan Communication
    Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore ... Read more

    RM 191.49

  • Original Spin

    Downing Street and the Press in Victorian Britain

    by Paul Brighton ...
    Secret lunches, off-the-record briefings, the leaking of confidential information and tightly-organised media launches - the well-known world of modern political spin. But is this really a new phenomenon or have politicians been manipulating the press for as long as newspapers have existed? In this important new book, Paul Brighton shows that spin is not something dreamed up by modern, media-savvy ... Read more

    RM 237.09

  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

    by Mark Schaefer ...
    Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing ... Read more

    RM 98.39

  • Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen ...
    Series series Routledge International Handbooks
    The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication ... Read more

    RM 269.24

  • Organizational Crisis Communication

    A Multivocal Approach

    by Finn Frandsen, Winni Johansen ...
    When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Read more

    RM 400.29

  • Public Relations Theory III

    In the Age of Publics

    Edited by Carl Botan, Erich Sommerfeldt ...
    Series series Routledge Communication Series
    This important book chronicles, responds to, and advances the leading theories in the public relations discipline.Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who ... Read more

    RM 351.19

  • Social Media Campaigns

    Strategies for Public Relations and Marketing

    by Carolyn Mae Kim, Matthew Prince ...
    This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals.In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The ... Read more

    RM 284.85

  • The Illustrated Guide to the Mass Communication Research Project

    by Patricia Swann ...
    This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... Read more

    RM 277.04

  • Robots can’t do networking (yet). 12 takeaways on how to create and manage interpersonal relationships in the digital era

    by Gianfranco Minutolo ...
    “What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on the other hand, seems to be increasingly interested in the so-called soft skills, the aptitude skills that make one profile more suitable than another.The “queen” of these soft skills, the one that will ... Read more

    RM 62.99

  • The Zero-Cost PR Playbook

    How to Get Featured in Major Publications without a Publicist, Press Release, or PR Budget

    by Anil Bhattarai, Aashish Bhattarai ...
    How Can You Get Featured in Major Media Without Paying for PR?You can earn major media coverage without spending money on agencies, publicists, or press releases. Anil Bhattarai, a self-taught entrepreneur from Nepal, utilized zero-budget methods to secure feature placements in major high-traffic, tier-1 publications and outlets.Traditional PR firms charge $5,000 to $30,000+ for campaigns that ... Read more

    RM 34.65 or Free with Kobo Plus

  • 한국형 위기관리 커뮤니케이션

    한국형 매스미디어 위기 및 해결 방안

    by 사무엘 소 ...
    이 책은 홍보 전문가의 실전 경험을 통해 한국 언론계의 실상과 한국에서 미디어 위기가 발생하면 어떤 방식으로 대처하는지 그 해법을 제시한 책이다. 미국이나 유럽 등지에서는 이해할 수 없는 한국 언론사와 기자들의 생리를 생생히 다루고 있다. 언론사는 강자, 기업은 약자일 수밖에 없는 한국적 ‘갑을관계’라는 특성에서 벌어지는 언론사의 갑질과 그에 대한 기업의 대응 방법들이 소개된다.이 책은 한 금융그룹의 홍보 책임자로 활동했던 필자가 직간접으로 보고 겪은 실제 사례들을 최대한 풍부하게 제시한다. 한국의 후진적 언론 현실을 이 책만큼 적나라하게 소개하는 책도 거의 찾아보기 어렵다. 한국 매스미디어의 실태와 한국적 기업문화에 대한 이해를 넓혀주는 책이다. 또 기업의 PR 전선에서 활동하는 홍보 책임자가 어떻게 ... Read more

    Was RM 59.49 Now RM 51.99 or Free with Kobo Plus

  • Comunicazionepuntodoc numero 5. L’Europa della Comunicazione

    L'Europa della comunicazione

    by Mario Morcellini, Barbara Mazza, José Miguel Tunez Lòpez, Elena Valentini, Christian Ruggiero, AA. VV. ...
    Series Book 5 - Comuniazionepuntodoc
    Il quinto numero di Comunicazionepuntodoc propone un approfondimento su due tematiche di grande attualità: le pratiche di transizione dalla formazione al lavoro dei laureati in scienze sociali e della comunicazione, e l’internazionalizzazione dei processi formativi. L’obiettivo è quello di ampliare sul piano internazionale la riflessione intorno al tema degli effetti del riformismo universitario, ... Read more

    Was RM 50.59 Now RM 38.99 or Free with Kobo Plus

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    RM 19.43 or Free with Kobo Plus