Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's tragedy, however, studying the situation ...

The surge of interest in cannabis-based medicinal products has put an extremely high demand on testing capabilities, particularly for contaminants such as heavy metals, which are naturally taken up through the roots of the plants from the soil, growing medium, and fertilizers but can also be negatively impacted by the grinding equipment and extraction/distillation process. Unfortunately, many state regulators do not have the necessary experience and background to fully understand all the s...

With more than 10,000 geysers, hot springs, fumaroles, and mud pots, as well as cubic mile upon cubic mile of once-incendiary rhyolite, the landscape of Yellowstone Country vividly displays its fiery past and present. The region contains 1/5 of the world's geysers, including the most famous of them all, and is the setting of some of Earth's most destructive volcanic eruptions. The 19 road guides in Roadside Geology of Yellowstone Country fully explore this volcanic pedigree while also deli...

Every day, workforce talent is becoming harder to gain and easier to lose. A potentially lethal mix of changing workforce demographics, reduced workforce engagement and alignment, and the need for new skills are forcing organizations to look anew at their recruitment and retention strategies. Crucially, organizations that neglect to manage and grow their talent are destined to suffer a dramatic decline in business performance.The Talent Powered Organization

Written by two counselors, this practical book shows everyday people how to reach out, listen with intention and offer hope when others reveal their personal problems.

Talent in the workplace is increasingly identified as a key factor in determining success. If effectively managed it has the potential to be a productive resource capable of adding value and competitive advantage to an organization.The Talent Powered Organization takes a strategic yet practical view of talent. Drawing on research and real-life experiences with clients, the authors provide a series of conceptual frameworks to attract, develop, and retain the best workforce....

If you read nothing else on mental toughness, read these definitive articles from Harvard Business Review.Confront and use stressPlan short-term goals to achieve long-term aspirationsLearn from survivors of PTSDUse challenges to become a better leaderRecover from setbacksAudience: Leaders and aspiring leaders, particularly those familiar with Harvard Business Review and who want a recap of the year's ide...

Come back from every setback a stronger and better leaderWe've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience—and to achieve high performance.This book will inspire you to: thrive on pressure like an Olympic athlete; manage and overcome negative emotions by acknowledging them; plan short-term goals to achieve long-term aspirations; surro...

Winner of the Best First Book Award from Phi Alpha Theta's History Honor SocietyScars of War examines the decisions of U.S. policymakers denying the Amerasians of Vietnam—the biracial sons and daughters of American fathers and Vietnamese mothers born during the Vietnam War—American citizenship. Focusing on the implications of the 1982 Amerasian Immigration Act and the 1987 Amerasian Homecoming Act, Sabrina Thomas investigates why policymakers deemed a popu...

The second edition of The Jepson Manual thoroughly updates this acclaimed work, the single most comprehensive resource on California's amazingly diverse flora. This work integrates the latest science, the results of intensive fieldwork, institutional collaboration, and the efforts of hundreds of contributing authors into an essential reference on California's native and naturalized vascular plants.For the first time, the University of California Press is offering this reso...

This book explores the complexities of landslide susceptibility and critical rainfall conditions in Lower Austria through a detailed analysis and actionable insights. This work provides a comprehensive approach to understanding LANDSLIDE risks by using data-driven methodologies, run-out models, and economic risk assessments . The book offers two types of scenarios: one that models more fluid LANDLSIDE movements and another that models more solid patterns, each responding differently to tri...

Sizeable natural resource endowments and potentially large financial inflows from their extraction provide an unparalleled opportunity for economic growth and development in a growing number of sub-Saharan African countries. Empirical evidence suggests, however, that translating this resource wealth into stronger economic performance and a higher standard of living has proven challenging. Much has been written about the resource curse. This publication focuses on solutions to the challenge...