For years, award-winning independent filmmaker Rick Schmidt has been teaching aspiring directors how to make “no-budget” films, both in workshops and in his classic guide Feature Filmmaking at Used-Car Prices. Now Schmidt shows them how it is easier—and cheaper—than ever to make an innovative, high quality work, thanks to digital video. Filled with the latest information on equipment and software, ideas for experimenting with new moviemaking techniques, and advice based on Schmidt’s own ex...

There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the wor...

Newly updated and revised, How to Shoot Video That Doesn’t Suck is a quick and easy guide that will make your video better instantly—whether you read it cover to cover or just skim a few chapters. It’s about the language of video and how to think like a director, regardless of equipment (amateurs think about the camera, pros think about communication). It’s about the rules developed over a century of movie-making—which work just as well when shooting a two-year-old’s birthday part...

In Stan Lee's How to Draw Comics, Stan Lee reveals his secrets for:* Costumes * Penciling, Inking & Coloring * Lettering & Word Balloons* Digital Advances * Perspective & Foreshortening * What Makes Great Action * Page & Panel Layout * Covers * Creating a Portfolio * Getting WorkWhen it comes to comic books, one name says it all: Stan Lee. His characters are classics. His industry knowledge is vast. His creativity is boundless. And now, he’s sharing what he ...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He s...

A unique reference for creating and marketing original cartoons and comicsAn original American art form, comics thrill millions of people across the globe. Combining step-by-step instruction with expert tips and advice, Drawing Cartoons & Comics For Dummies is a one-stop reference for creating and marketing original cartoons and comics. While many books tend to focus on specific characters or themes, this thorough guide focuses instead on helping aspiring ...

The first resume book from the What Color Is Your Parachute? career guru Richard Bolles.Resumes get an average of eight seconds of attention before going in the trash—or getting on the shortlist. That’s just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool.This timely resourc...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. N...

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read,...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a ...

Complete guide for Producers for film and tv projects

There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps.How to Say It: Business to Business ...