Inside tips on how to craft pitches that seal the deal—no matter what industry you work in—and banish presentation anxiety foreverFrom impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout.To help you perfect both pitch and performa...

Enjoy a unique glimpse into the intelligent and quirky inner workings of the comedic mind! This special e-version of Show Me the Funny! presents 28 top comedy screenwriters--including three bonus interviews not in the original print book--from the revered figures of televisions “Golden Age” to todays favorite movie jokesters. Authors Desberg and Davis put an innovative spin on the traditional interview: each writer was given the same loosely structured comedic premise and asked to...

Don't Just Present. Persuade, Inspire, and Perform!Powerhouse presentations that engage and move your audienceImagine if every presentation received rapt attention and buy-in from the audience.Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind.Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intel...

"This book should be on every middle and high school educator′s desk and be required reading each summer. The authors discuss challenges that face our students and give teachers, counselors, administrators, and parents real tools and knowledge that should be implemented in every classroom."—Reginald Sirls, Director of Secondary EducationInglewood Unified School District, CA"This book is funny, entertaining, well written and well documented, and informativ...

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch—no matter what industry you work in!From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an "audience" daily—often with make-or-break consequences. No matter what business you're in, you can up your game substantially by incorporating elements of a classic Hollywood pitch: driving ...

Just as successful athletes must identify personal strengths and weaknesses, set goals, and engage in focused practice to meet their goals, so must teachers. Crafted around a detailed compendium of over 270 ready-to-use reflection strategies and organized under 41 elements of effective teaching, this book combines a model of instruction with goal setting, focused practice, focused feedback, and observations and discussions to improve your instructional practices.

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning v...

Get heard by being clear and conciseThe only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here,...

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dyn...

How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver ...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and ...