Showing results for "mark schaefer"
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2024
EN
Four hundred years ago, an expedition set forth from the Commonwealth of Humanity to colonize new worlds and expand the boundaries of human settlement. The expedition eventually settled four new planets--but never heard from the Commonwealth again. Now, facing a relentless and unstoppable enemy, the League of Four Worlds must attempt a daring mission to travel hundreds of light-years back to Commonwealth space for help. But does the Commonwealth exist, and if it does, will it be able to he...
The Certainty of Uncertainty
The Way of Inescapable Doubt and Its Virtue
2018
EN
The world is full of people who are very certain--in politics, in religion, in all manner of things. In addition, political, religious, and social organizations are marketing certainty as a cure all to all life's problems. But is such certainty possible? Or even good? The Certainty of Uncertainty explores the question of certainty by looking at the reasons human beings crave certainty and the religious responses we frequently fashion to help meet that need. The book takes an in-depth view ...
2013
EN
Launch a business and ignite a movement with a powerhouse blog!Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business."If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to succ...
2013
EN
THREE E-BOOKS IN ONEReturn on InfluenceReturn on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing t...
2012
EN
Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing consultant and college educator...
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Crush It!
Why NOW Is the Time to Cash In on Your Passion
2009
EN
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.This no-nonsense guide lays out the step-by-step playbook for building your empire:Monetize Y...
The Personal MBA
The bestselling business book containing you everything you need to know about marketing, management and leadership
2011
EN
Accessible
'A business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real BusinessThis revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consultin...
The Art of Thinking Clearly
The Secrets of Perfect Decision-Making
- Translated by
- Caroline Waight
2013
EN
OVER 3 MILLION COPIES SOLDMaking better choices will transform your life at work, at home, foreverIf you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices.From why you should not accept a free drink to why you should keep a diary, from dealing with a personal problem to negotiating at work, The Art of Thinking Clearly
Flow
The Psychology of Optimal Experience
2009
EN
“Csikszentmihalyi arrives at an insight that many of us can intuitively grasp, despite our insistent (and culturally supported) denial of this truth. That is, it is not what happens to us that determines our happiness, but the manner in which we make sense of that reality. . . . The manner in which Csikszentmihalyi integrates research on consciousness, personal psychology and spirituality is illuminating.” —Los Angeles Times Book ReviewThe bestsell...
The Tipping Point
How Little Things Can Make a Big Difference
2006
EN
Accessible
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popular...
Blog, Inc.
Blogging for Passion, Profit, and to Create Community
2012
EN
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers...
Drive
The Surprising Truth About What Motivates Us
2011
EN
The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high performance and satisfaction at work, at sc...











