A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleas...

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best t...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 200 PagesThe paradoxes of human sexuality although self-evident, have been difficult to explain through the conventional understanding of the human mind. A legitimate question to ask would be, if polygamy is natural for humans, then why are there so many rules against it worldwide? And if humans by nature are monogamous, then, why is there so much infidelity in the all of the cultures of t...

The Interactions Between Instinct and Intellect and its Impact on Human BehaviorLength: 420 PagesMark Abraham came to America as a student in 1973 bent on finding the hidden causes of perpetual human conflicts. He devoted 25 years of his postgraduate studies to understand the mind and has discovered that a growing imbalance in every human mind dominates all aspects of human conduct that also includes human conflicts. This discovery took him far beyond his original quest and u...

The Interactions Between Instinct and Intellect and its Impact on Human Behavior Length: 208 pages Mark Abraham was displeased by the phenomenon of politicking, although he studied it for a deeper and more accurate understanding of this fatigued term, "politics," as a major aspect of human affair. For reasons he could not identify as a student, he was never satisfied with the prevailing definitions. Thus, he asked his professors in both undergraduate and graduate school in the political sc...

A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st century. The result is a unique, people-centric, and scientifically researched theory of leadership linked to an accurate data-based assessment and diagnostic product. This is the result of several years of study and development as well as many years of curiosity and experience. This is a new approach to leadership devel...

Are you hoping to apply what you’ve learnt in your studies to real world problems? Are you wondering how your work might make a difference?This book offers a model to ensure that your application of theoretical social psychology stands the best chance of success. Follow the PATHS model help you develop your intervention, test it, action it, and evaluate it.Each chapter focuses on a step in the model and is built around a real world example. Full of practical advice, each ch...

This compendium is a completely revised version of an earlier book, Data Mining in Time Series Databases, by the same editors. It provides a unique collection of new articles written by leading experts that account for the latest developments in the field of time series and data stream mining.The emerging topics covered by the book include weightless neural modeling for mining data streams, using ensemble classifiers for imbalanced and evolving data streams, document stream mining with act...

Now in its third edition, Health Psychology offers the perfect introduction to this rapidly developing field. Clearly explaining the psychological processes that shape health-related behaviors, and affect core functions such as the immune and cardiovascular systems, it shows how these relationships provide the foundation for psychological interventions which can change cognition, perception and behavior, thereby improving health.Divided into five parts, the book looks at t...

The identification of the factors predicting health behaviour has become a major focus of research in the field of health psychology and related disciplines. This awareness not only increases our understanding but also provides important targets for interventions to change health behaviour. Understanding and Changing Health Behaviour focuses on a range of key social cognitive factors in this process, using examples from an impressive breadth of applied settings that include smokin...

This edited volume is devoted to Big Data Analysis from a Machine Learning standpoint as presented by some of the most eminent researchers in this area.It demonstrates that Big Data Analysis opens up new research problems which were either never considered before, or were only considered within a limited range. In addition to providing methodological discussions on the principles of mining Big Data and the difference between traditional statistical data analysis and newer computing...

Now in its third edition, this dynamic textbook analyses the traits fundamental to human personality: what they are, why they matter, their biological and social foundations, how they play out in human life and their consequences for cognition, stress and physical and mental health. The text also considers the applications of personality assessment in clinical, educational and occupational settings, providing the reader with a detailed understanding of the whole field of personality traits...