With the amount of data a business accumulates now doubling every 12 to 18 months, IT professionals need to know how to develop a system for archiving important database data, in a way that both satisfies regulatory requirements and is durable and secure. This important and timely new book explains how to solve these challenges without compromising the operation of current systems. It shows how to do all this as part of a standardized archival process that requires modest contributions fro...

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reve...

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, an...

Learning DATABASE fundamentals just got a whole lot EASIER!Now you can design, build, and manage a fully functional database with ease. Thoroughly updated to cover the latest technologies and techniques, Databases Demystified, Second Edition gives you the hands-on help you need to get started.Written in a step-by-step format, this practical guide covers methods that can be used with any database, including Microsoft Access, MySQL, Microsoft SQL Server, and Oracle...

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.Facebook and Twitter APIs continue to be extr...

Hands-on guidance to creating great test-driven development practiceTest-driven development (TDD) practice helps developers recognize a well-designed application, and encourages writing a test before writing the functionality that needs to be implemented. This hands-on guide provides invaluable insight for creating successful test-driven development processes. With source code and examples featured in both C# and .NET, the book walks you through the TDD methodology...

Powerful, low-cost database development tools make it possible for virtually anybody to create their own database—and this hands-on guide makes it fun and easyDatabases permeate every nook and cranny of our highly connected, information-intensive world, from ATMs to personal finance, online shopping, and networked information management. Databases have become so integral to the business environment that, nowadays, it's next to impossible to stay competitive without...

The Official Joomla! Book is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations.If you’re new to Joomla!, you’ll learn how to quickly create usable, effective sites. If you’re an experienced Joomla! user, you...

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks an...

Database Administration, Second Edition,** is the definitive, technology-independent guide to the modern discipline of database administration. Packed with best practices and proven solutions for any database platform or environment, this text fully reflects the field’s latest realities and challenges. Drawing on more than thirty years of database experience, Mullins focuses on problems that today’s DBAs actually face, and skills and knowledge they simply must hav...

Implement the Full Spectrum of Oracle E-Business Suite Financial ApplicationsMaintain an integrated, customer-focused financial computing framework that meets global business requirements while lowering total cost of ownership. Oracle E-Business Suite Financials Handbook, Third Edition offers fully updated coverage of the latest applications and modules. Find out how to enforce robust accounting rules, establish workflow, manage invoices and inventory, cre...

Implement a powerful end-to-end SAP administration solutionGet peak performance from your SAP ERP infrastructure using the detailed implementation, maintenance, and support information in this comprehensive resource. SAP Basis Administration Handbook, NetWeaver Edition delivers integrated management strategies covering both ABAP and Java stacks. Discover how to deploy components, accurately size throughout, configure Oracle databases, back up your system, and repair perf...