An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unileve...

Strategic planning, when done well, can powerfully transform your small nonprofit.However, as Eric Ryan has learned over nearly twenty-five years of nonprofit leadership, there are many barriers to effective strategic planning.In this practical and easy-to-read book, he’ll help you overcome these barriers by teaching you:The leadership mindset for effective strategic planningHow to structure a practical, two-section planA simple four-step p...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

A mysterious pyramid appears in Chicago, oozing fantastic creatures and sucking humans into our own mythological past. It's an alien invasion from within!When a special forces team sent to capture an AWOL official gets into deep trouble with a certain one-eyed Norse god, redoubtable comparative mythologist Jerry Lukacs must rescue them, strike a deal with the droll and dangerous Loki, and risk bringing on Ragnarok itself to once again save human myth from alien domination.C...

An alien pyramid has appeared on Earth, squatting in the middle of Chicago. It is growing, destroying the city as it does and nothing seems able to stop it, not even the might of the US military. Somehow, the alien device is snatching people and for unknown reasons transporting them into worlds of mythology. Dr. Lukacs is one of the victims. Granted, he's an expert on mythology. But myths are not something he'd thought to encounter personally. Or wanted to! Sure, he has a couple of tough p...

Brett Jacobs continues in his quest for revenge in this final installment of The Eliminator Series!Rich Mallette is still a menacing force, and he's still got Jacobs first on his hit-list. Complicating matters is that Wilson Ames is still in the city, and trying to occupy the spot that Mallette once held. But there's not enough room for everybody, and nobody is safe.Will Jacobs finally get the revenge he has long been seeking? Or will he finally fall, and join his family ag...

Rich Mallette is nothing but a distant memory. But with him out of the picture, it doesn’t mean Brett Jacobs is living on easy street. With the city wide open for a new leader for the criminal element, new prospects emerge, hoping to take over. And that means Jacobs will get drawn into another war. Now the question will be, who gets dragged in with him?Not only will new players in town look to notch Jacobs’ name on their belts, but Eddie Franks also has a bullseye on his back. Jaco...

Books 10-12 in The Eliminator Series, including: The Combative, The Return, & The FinishThe CombativeThe battle with Wilson Ames continues to rage. Jacobs worries about the safety of Tiffany, and her parents. Concerned about having a repeat of what happened to his family, he hires a bodyguard to protect them. Nathan Thrower, an ex-Navy SEAL, is the man Jacobs chooses. But Thrower has his hands full, trying to thwart off repeated attempts at...

Books 4-6 of The Eliminator Series:The EliminatorJacobs finds he's still not done with Mallette’s bunch. Lawrence Wiggins, Mallette’s lawyer, is found dead, leading the imprisoned crime boss to getting a new attorney appointed from New York. Roger Alexander is not only Mallette’s new lawyer, but he’s also taking over his organization. But to do that, he needs Mallette, and the rest of his men, eliminated. He calls for a truce with Jacobs. B...

Books 7-9 in The Eliminator Series, including: The Contract, The Connection, The ConflictThe ContractThere’s a contract out on Brett Jacobs. He knows it has something to do with Mallette, but he keeps hearing the name of Harper. There are multiple teams of hitmen scouring the city streets for him, all looking for a chance at a big payday. Even Gunner now has a contract out on him. It will all culminate in a final, bloody mess inside a wareh...

The war with Ames only intensifies for Brett Jacobs in this explosive edition of The Eliminator Series.With Wilson Ames now his number one focus because of what he did to his friend, Eddie Franks, Jacobs is willing to do anything to get his revenge. And that includes teaming up with people he normally wouldn’t.But Ames will not go down without a fight. He will attempt to do what Rich Mallette couldn’t. He will try to finish The Eliminator and he will do it in any way possib...