A PhD is the start of the research careers, and these students are the backbone of Universities and research institutions. It is the opportunity for youthful energy and creativity to make global impact and train the future researchers to make a difference. However, the candidature can also be the period of confusion and regret because of lack of structure and understanding.Research Methods for Successful PhD is written to help the PhD students and other young researchers navigate their pat...

Get to know effective ways to improve PostgreSQL's performance and master query optimization, and database monitoring.Key Features\[\*\] Perform essential database tasks such as benchmarking the database and optimizing the server’s memory usage\[\*\] Learn ways to improve query performance and optimize the PostgreSQL server\[\*\] Explore a wide range of high availability and replication mechanisms to build robust, highly available, scalable, an...

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is...

Delving into the development of plasmonic nanosensors to detect toxic heavy metal ions in aqueous media, this book explores a significant and burgeoning branch of nanosensor technology based on plasmon resonance and serves as a guide for conducting research in this area. All types of nanosensors for water treatment and detection of heavy metals are also introduced. Plasmonic Nanosensors for Detection of Aqueous Toxic Metals provides up-to-date data upon which rese...

The importance of customers!Every organization, however big or small, is in pursuit of customers. “Even a diamond needs a customer to give it value.”Every great business is built on friendship. But there is no scope to have a “fair weather friendship” with your customers. It has to be an “all-weather friendship” with them.Customer complaints are the manifestations of shortcomings in your product at the customer’s cost.Even if providing high quality customer ...

This book provides an in-depth analysis of existing methods of water management and highlights the gaps in the use of water in various river basins. Underlying the futility of 'quick fix' solutions, it puts forward various alternative strategies for water management. Using illustrative case studies, the author lists major challenges in water management: productivity improvement in key-use sectors, inter-sectoral allocation, trans-boundary resource management, and availability in deficient ...

हरि सिंह सरकारी कामकाजों में अब तक कई छोटे-बड़े कस्बों में स्थानांतरित हो चुके थे। अब वह दस साल से कटक हेड पोस्ट-ऑफिस में काम कर रहे हैं। अच्छी कार्यशैली होने के कारण उन्हें प्रमोशन मिलते रहे। अब वह हेड चपरासी हैं। मासिक वेतन नौ रूपए। कटक शहर में सब कुछ खरीदना पड़ता है। आग जलाने के लिए माचिस की पेटी भी खरीदनी पड़ती थी। पेट काटकर जितना भी बचाओ, मगर पाँच रूपए से कम खर्च नहीं आता था। किसी भी हालत में घर में कम से कम चार रूपए नहीं भेजने से नहीं चलता था। घर में पत्नी और आठ साल का बेटा था गोपाल। छो...

Taking a critical view, ***Homeopathy: An Illusion of Effectiveness***is a treasure trove of information regarding the homeopathic system of medicine, reasoning through various unanswered questions concerning its principles and the scientific basis of its remedies. This book posits that the principles of homeopathy are inaccurate and homeopathic drugs have no therapeutic utility.Features:• Includes studies, observations, analysis, and conclusions of Dr. Sam...

This book highlights the institutional, legal, and policy measures to manage water pollution in India, and discusses how effective they have been in improving the overall quality of the country’s surface and groundwater resources. It also reviews the status of wastewater generation, collection and treatment in urban areas to provide insights into the gaps in wastewater treatment. Further, it offers a detailed analysis of the wastewater treatment systems available and examines the human hea...

This book highlights the multi-pronged strategy for achieving sustainable rural domestic water supply in India. It deepens the understanding of groundwater (predominant source of water supply) behaviour in response to natural processes in different geological settings, analyses the factors influencing the performance of water supply schemes; identifies the conditions under which groundwater-based drinking water sources become sustainable, suggests measures for improving the sustainability ...

RUBBER TO RUBBER ADHESIONReaders will get helpful ideas and in-depth knowledge about various aspects of rubber to rubber adhesion with particular reference to theory and practice.This book covers various aspects of rubber to rubber adhesion which is important theoretically, as well as having practical implications. Rubber is a polymer whose glass transition temperature is well below the room temperature and hence the chains are very mobile ...

This book provides an up-to-date review of fasciolosis, a disease caused by Fasciola hepatica and Fasciola gigantica, including its biology, transmission, epidemiology, host distribution, economic impact, and novel approaches for its diagnosis, treatment and prevention.It first offers a brief overview of the history of the disease, the genetic diversity of the parasite and its distribution, and the ecology of the vector snail, which belongs to the Lymnaeidae/Plano...