Showing results for "david mager"
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Street Smart Sustainability
The Entrepreneur's Guide to Profitably Greening Your Organization's DNA
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2009
EN
Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Thro...
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2009
EN
Everyone knows that the planet is in trouble, but is there a solution? This timely book identifies the most effective ways individuals can be more green in four key areas: home, travel, food, and consumerism. It also describes how citizens can ensure that governments take the actions necessary to make sustainable lifestyles the norm instead of the exception. Environmental lawyer David Boyd and celebrated ecologist David Suzuki provide vital tips for choosi...
The Philosophy of Sustainable Design
The Future of Architecture
2004
EN
In The Philosophy of Sustainable Design, McLennan outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. This book is intended as a starting point for anyone involved in the building industry on a journey to learn how they can build more responsibly. The book is rooted in practical knowledge but rather than being a ‘howto book’ asks individuals to understand how the philosophy of sustainable des...
The New Rules of Green Marketing
Strategies, Tools, and Inspiration for Sustainable Branding
2011
EN
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...
The Business Guide to Sustainability
Practical Strategies and Tools for Organizations
2012
EN
Accessible
Winner of Choice Magazine - Outstanding Academic Titles for 2007 Sustainability promises both reduced environmental impacts and real cash savings for any organization - be it a business, non-profit/NGO or government department. This easy-to-use manual has been written by top business consultants specifically to help managers, business owners, organizational leaders and aspiring environmental managers/sustainability coordinators to improve their organization's environmental, social and econ...
Green Building A to Z
Understanding the Language of Green Building
2007
EN
Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and sho...
2011
EN
Protect the earth and your bottom line.If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Craft strategy to compete on green turf- Redesign your business model, products, and processes toachieve green goals- Parlay your efforts into ...
Our Renewable Future
Laying the Path for One Hundred Percent Clean Energy
2016
EN
One of GreenBiz's Six Best Sustainability Books of 2016The next few decades will see a profound energy transformation throughout the world. By the end of the century (and perhaps sooner), we will shift from fossil fuel dependence to rely primarily on renewable sources like solar, wind, biomass, and geothermal power. Driven by the need to avert catastrophic climate change and by the depletion of easily accessible oil, coal, and natural gas, this transformat...
Sustainable Graphic Design
Tools, Systems and Strategies for Innovative Print Design
2010
EN
The graphic artist's guide to sustainable designGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techn...
Green Supply Chains
An Action Manifesto
2010
EN
This book answers the following five fundamental questions:What are the tangible and intangible benefits of moving towards a green supply chain?What are the costs, both direct and indirect?What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain?How w...
Last Call at the Oasis
The Global Water Crisis and Where We Go from Here
2012
EN
"If there was a price placed on clean water we might start treating it like it has value. Maybe when it's gone we'll realize we can't drink oil or money." -- Dave MatthewsLess than 1 percent of the world's water is fresh and potable -- and no more will ever be available. Thanks to pollution, global warming, and population growth, water access is poised to become today's most explosive global issue. This book, based on the film Last Call at the Oasis by Academy Award-winnin...
Sustainability Management
Lessons from and for New York City, America, and the Planet
2011
EN
Can we grow our world economy and create opportunities for the poor while keeping the planet intact? Can we maintain our vibrant, dynamic lifestyles while ensuring the Earth stays productive and viable? Aimed at managers, students, scholars, and policymakers, Sustainability Management answers these questions in the affirmative, arguing it is possible for environmentally sustainable business practices and policies to foster economic and long-term growth.Written by a former ...











