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  • Making Learning Flow

    instruction and assessment strategies that empower students to love learning and reach new levels of achievement

    de John Spencer ...
    Series series Solutions
    BenefitsLEARN THE FUNDAMENTALS OF FLOW.REIMAGINE STUDENT ENGAGEMENT to create conditions that foster a state of flow regularly.MOTIVATE STUDENTS to become naturally curious, creative critical thinkers.MAKE LEARNING INHERENTLY FUN, encouraging students to love learning.GAIN EFFECTIVE STRATEGIES for improving motivation, instruction, pacing, and feedback in the classroom.Understand how intrinsic ... Leer más

    $349 MXN

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  • Brainfluence

    100 Ways to Persuade and Convince Consumers with Neuromarketing

    de Roger Dooley ...
    Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Leer más

    $312 MXN

  • NLP In A Week

    Master Neuro-Linguistic Programming In Seven Simple Steps

    de Mo Shapiro ...
    NLP In A Week is a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is.This book introduces you to the main themes and ideas of NLP, giving you a ... Leer más

    $154 MXN

  • The Man Who Lied to His Laptop

    What We Can Learn About Ourselves from Our Machines

    de Clifford Nass, Corina Yen ...
    Counterintuitive insights about building successful relationships- based on research into human-computer interaction.Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.Based on his ... Leer más

    $90 MXN

  • Unconscious Branding

    How Neuroscience Can Empower (and Inspire) Marketing

    de Douglas Van Praet ...
    For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Leer más

    $176 MXN

  • Win-Win Influence: How to Enhance Your Personal and Business Relationships (with NLP)

    de Roger Ellerton ...
    You can get anything in the world that you want, if you help somebody else get something they want. —Zig ZiglerWhether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap ... Leer más

    $68 MXN

  • The Growth Mindset Coach

    A Teacher's Month-by-Month Handbook for Empowering Students to Achieve

    de Annie Brock, Heather Hundley ...
    Series series Growth Mindset for Teachers
    Empower learning through grit and resilience—with this easy-to-follow teacher's guide to growth mindset strategies.Created by teachers for teachers, this is the ultimate guide for unleashing students' potential through creative lessons, empowering messages, and innovative teaching. The Growth Mindset Coach provides all you need to foster a growth mindset classroom, including:A Month-by-Month ... Leer más

    $193 MXN o gratis con Kobo Plus

  • Having Hard Conversations

    de Jennifer B. Abrams ...
    Designed to help educators confidently lead difficult conversations, this insightful book offers interactive exercises, sample scripts, and a step-by-step approach to help realize positive outcomes. ... Leer más

    Antes $620 MXN Ahora $541 MXN

  • Leadership Wisdom: Discovering the Lessons of Experience

    de Rola Ruohong Wei,, Jeffrey Yip ...
    In a fast-paced global economy emphasizing innovation and productivity, leaders need to bring as much wisdom as possible to bear on their daily decisions. They often find themselves pulled between making decisions quickly and making them well. The processes described in this guidebook, inquiry and reflection, can help you develop your capacity to make wise choices. You will begin to see a broad ... Leer más

    $248 MXN

  • Unconscious Marketing

    25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

    de Sam Page ...
    How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we ... Leer más

    $159 MXN

  • Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

    de Larina Kase ...
    Convert relationships into revenue-generating business!With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients ... Leer más

    $296 MXN

  • The Respect Effect: Using the Science of Neuroleadership to Inspire a More Loyal and Productive Workplace

    de Paul Meshanko ...
    What does every employee want? In a word: RESPECTThe best leaders are the ones who motivate employees to want to perform at the highest level possible--which is never accomplished with an iron-fist style of management. The best results are achieved through one of the most basic human behaviors: the showing of respect.Organizational change expert Paul Meshanko has studied how the human brain ... Leer más

    $444 MXN