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Library Technology Essentials Serie de eBooks

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  • Wearable Technology

    Smart Watches to Google Glass for Libraries

    de Tom Bruno ...
    Series series Library Technology Essentials
    Emerging devices are placing powerful computing abilities into the wardrobes of consumers through wearable technology which combines fashion and function in new and exciting ways. The most recognizable of these emerging gadgets is Google Glass. Wearable Technology: Smart Watches to Google Glass for Libraries provides a comprehensive overview of the current wearable technology landscape, the types ... Leer más

    $968 MXN

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  • The Inevitable

    Understanding the 12 Technological Forces That Will Shape Our Future

    de Kevin Kelly ...
    **A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an ... Leer más

    $181 MXN

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    $216 MXN

  • Facebook Fanpage: Increase Your Reach With A Facebook Fan Page

    de John Hawkins ...
    Your Guide to Facebook Fan Page Profits! Learn The Secrets to Creating and Profiting With Facebook Fan Pages!Now most people you know will be on Facebook. The amount of traffic and the level of publicity Facebook receives is astonishing. This is why there is a lot of money to be made from Facebook.Since the introduction of Fanpages Facebook has changed the way we market our business onl... ... Leer más

    $86 MXN o gratis con Kobo Plus

  • Your Ultimate Marketing Guide to Blogging and Content Creation

    de Gosia Furmanik ...
    'Your Ultimate Marketing Guide to Blogging and Content Creation' endeavours to point out and explain six crucial elements of the successful marketing strategy for bloggers and small businesses. It covers a range of marketing activities you could try as a blogger or a small business owner to get greater online exposure and boost your conversion. Those activities include, amongst others, producing ... Leer más

    Gratis

  • Agile Game Development with Scrum

    de Clinton Keith ...
    Series series Addison-Wesley Signature Series (Cohn)
    Deliver Better Games Faster, On Budget—And Make Game Development Fun Again!Game development is in crisis—facing bloated budgets, impossible schedules, unmanageable complexity, and death march overtime. It’s no wonder so many development studios are struggling to survive. Fortunately, there is a solution. Scrum and Agile methods are already revolutionizing development outside the game industry. Now ... Leer más

    $617 MXN

  • Big Data in Practice

    How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

    de Bernard Marr ...
    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data ... Leer más

    $629 MXN

  • Growth Hacking Exposed

    de Kiakay Alexander ...
    Ever heard of the new business phenomenon, "Growth Hacking" in the world of marketing? It may be that your competitors are thinking to adapt this form of marketing. So, why should you wait and watch them succeed? To outperform them and get a competitive edge in your business, choosing Growth Hacking to grow your customer base should be your only choice.But what it actually is and who is it for? ... Leer más

    $51 MXN

  • 50 Digital Team-Building Games

    Fast, Fun Meeting Openers, Group Activities and Adventures using Social Media, Smart Phones, GPS, Tablets, and More

    de John Chen ...
    Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The games can be played in-person or virtually, and range from 5-minute ice-breakers to an epic four-hour GPS-based adventure. Designed ... Leer más

    $314 MXN

  • Curation is Creation

    de Colin Wright ...
    Derided by some creators as a drain on their craft, curation, when approached the right way, can add value for those who created the work it presents, those who consume it, and the curators themselves. In this book, I explain why curation is creation, how to curate responsibly, and present some examples of curation done well. I also identify some of the tools that make curation less of a headache ... Leer más

    $20 MXN

  • Guerrilla Marketing on the Internet

    The Definitive Guide from the Father of Guerrilla Marketing

    de Jay Levinson, Mitch Meyerson, Mary Eule Scarborough ...
    Series series Guerrilla Marketing
    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla ... Leer más

    $315 MXN

  • The Art of Product Design

    Changing How Things Get Made

    de Hardi Meybaum ...
    Embrace Open Engineering and accelerate the design and manufacturing processesProduct development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, ... Leer más

    $377 MXN