Skip to main content
Search Button
México Tienda Kobo Tarjetas de regalo Ayuda
Kobo Rakuten
Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...
Descubre nuestras recomendaciones
eBooks gratis
El blog de Kobo
Oferta del día
Descubre nuestras recomendaciones
El blog de Kobo
Descubre nuestras recomendaciones
eBooks gratis
El blog de Kobo


Interactive Technologies Serie de eBooks

1 - 12 de 12 resultados
Skip side bar filters

  • Usability Engineering

    Scenario-Based Development of Human-Computer Interaction

    de Mary Beth Rosson, John M. Carroll ...
    Series series Interactive Technologies
    You don't need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users' needs and preferences? How will you design effective solutions that are grounded in users' current practices? How will ... Leer más

    $1,052 MXN

La gente que leyó esto también disfrutó

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $1,065 MXN

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    de Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leer más

    $374 MXN

  • Information Architecture

    For the Web and Beyond

    de Louis Rosenfeld, Peter Morville, Jorge Arango ...
    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this ... Leer más

    $375 MXN

  • Google Semantic Search

    Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

    de David Amerland ...
    Series series Que Biz-Tech
    Optimize Your Sites for Today’s Radically New Semantic Search   Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.   David Amerland demystifies Knowledge ... ... Leer más

    $290 MXN

  • Instructional Design—Step by Step

    Nine Easy Steps for Designing Lean, Effective, and Motivational Instruction

    de John S. Hoffman ...
    Learn a simple, proven, step-by-step method for designing lean, eff ective, and motivationaleducation and training from author Dr. John S. Hoff man, a thirty-year training veteran.A practitioners guide geared toward the newcomer to professional instructional design,Instructional DesignStep by Step presents an easy-to-understand process that includesthese features:A primer on understanding how ... Leer más

    $127 MXN

  • The Data Model Resource Book

    Volume 3: Universal Patterns for Data Modeling

    de Len Silverston, Paul Agnew ...
    This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling ... Leer más

    $1,037 MXN

  • e-Learning by Design

    de William Horton ...
    From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to ... Leer más

    $850 MXN

  • Measuring the User Experience

    Collecting, Analyzing, and Presenting Usability Metrics

    de Bill Albert, Tom Tullis ...
    Series series Interactive Technologies
    Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring ... Leer más

    $598 MXN

  • Design Thinking Business Analysis

    Business Concept Mapping Applied

    de Thomas Frisendal ...
    Series series Business and Management (R0)
    This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation ... Leer más

    $1,091 MXN

  • User Interface Design and Evaluation

    de Debbie Stone, Caroline Jarrett, Mark Woodroffe, Shailey Minocha ...
    Series series Interactive Technologies
    User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes ... Leer más

    $766 MXN

  • Designing the Search Experience

    The Information Architecture of Discovery

    de Tony Russell-Rose, Tyler Tate ...
    Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of ... Leer más

    $478 MXN