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Information Visualization

Perception for Design

de Colin Ware ...

Series series Interactive Technologies
Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the ... Leer más

$754 MXN

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the
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Information Visualization

Perception for Design

de Colin Ware ...

Series series Interactive Technologies
Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is ... Leer más

$778 MXN

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is
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Visual Thinking for Design

de Colin Ware ...

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into ... Leer más

$574 MXN

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into
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EEG Methods for the Psychological Sciences

de Cheryl L Dickter, Paul D Kieffaber ...

A unique and important resource, full of critical practical knowledge and technical details made readily accessible.- Tiffany Ito, University of Colorado at Boulder"A comprehensive and engaging guide to EEG methods in social neuroscience; Dickter and Kiefabber offer practical details for conducting EEG research in a social/personality lab, with a broad perspective on how neuroscience can inform ... Leer más

$1,962 MXN

A unique and important resource, full of critical practical knowledge and technical details made readily accessible.- Tiffany Ito, University of Colorado at Boulder"A comprehensive and engaging guide to EEG methods in social neuroscience; Dickter and Kiefabber offer practical details for conducting EEG research in a social/personality lab, with a broad perspective on how neuroscience can inform
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MATLAB for Neuroscientists

An Introduction to Scientific Computing in MATLAB

de Michael E. Lusignan, Marc D. Benayoun, Tanya I. Baker, Adam Seth Dickey, Nicholas G. Hatsopoulos, Pascal Wallisch ...

MATLAB for Neuroscientists serves as the only complete study manual and teaching resource for MATLAB, the globally accepted standard for scientific computing, in the neurosciences and psychology. This unique introduction can be used to learn the entire empirical and experimental process (including stimulus generation, experimental control, data collection, data analysis, modeling, and more), and ... Leer más

$1,196 MXN

MATLAB for Neuroscientists serves as the only complete study manual and teaching resource for MATLAB, the globally accepted standard for scientific computing, in the neurosciences and psychology. This unique introduction can be used to learn the entire empirical and experimental process (including stimulus generation, experimental control, data collection, data analysis, modeling, and more), and
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Handbook of Functional MRI Data Analysis

de Russell A. Poldrack, Jeanette A. Mumford, Thomas E. Nichols ...

Functional magnetic resonance imaging (fMRI) has become the most popular method for imaging brain function. Handbook of Functional MRI Data Analysis provides a comprehensive and practical introduction to the methods used for fMRI data analysis. Using minimal jargon, this book explains the concepts behind processing fMRI data, focusing on the techniques that are most commonly used in the field. ... Leer más

$661 MXN

Functional magnetic resonance imaging (fMRI) has become the most popular method for imaging brain function. Handbook of Functional MRI Data Analysis provides a comprehensive and practical introduction to the methods used for fMRI data analysis. Using minimal jargon, this book explains the concepts behind processing fMRI data, focusing on the techniques that are most commonly used in the field.
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Human-Computer Interaction

An Empirical Research Perspective

de I. Scott MacKenzie ...

Human-Computer Interaction: An Empirical Research Perspective is the definitive guide to empirical research in HCI. The book begins with foundational topics including historical context, the human factor, interaction elements, and the fundamentals of science and research. From there, you'll progress to learning about the methods for conducting an experiment to evaluate a new computer interface or ... Leer más

$598 MXN

Human-Computer Interaction: An Empirical Research Perspective is the definitive guide to empirical research in HCI. The book begins with foundational topics including historical context, the human factor, interaction elements, and the fundamentals of science and research. From there, you'll progress to learning about the methods for conducting an experiment to evaluate a new computer interface or
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Eye Tracking

A comprehensive guide to methods and measures

de Kenneth Holmqvist, Richard Andersson, Richard Dewhurst, Halszka Jarodzka, Joost van de Weijer, Marcus Nyström ...

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we ... Leer más

$1,065 MXN

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we
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Sequential Analysis and Observational Methods for the Behavioral Sciences

de Roger Bakeman, Vicenç Quera ...

Behavioral scientists – including those in psychology, infant and child development, education, animal behavior, marketing and usability studies – use many methods to measure behavior. Systematic observation is used to study relatively natural, spontaneous behavior as it unfolds sequentially in time. This book emphasizes digital means to record and code such behavior; while observational methods ... Leer más

$787 MXN

Behavioral scientists – including those in psychology, infant and child development, education, animal behavior, marketing and usability studies – use many methods to measure behavior. Systematic observation is used to study relatively natural, spontaneous behavior as it unfolds sequentially in time. This book emphasizes digital means to record and code such behavior; while observational methods
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Modeling Psychophysical Data in R

de Kenneth Knoblauch, Laurence T. Maloney ...

Series series Mathematics and Statistics (R0)
Many of the commonly used methods for modeling and fitting psychophysical data are special cases of statistical procedures of great power and generality, notably the Generalized Linear Model (GLM). This book illustrates how to fit data from a variety of psychophysical paradigms using modern statistical methods and the statistical language R. The paradigms include signal detection theory, ... Leer más

$1,545 MXN

Many of the commonly used methods for modeling and fitting psychophysical data are special cases of statistical procedures of great power and generality, notably the Generalized Linear Model (GLM). This book illustrates how to fit data from a variety of psychophysical paradigms using modern statistical methods and the statistical language R. The paradigms include signal detection theory,
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Computer Analysis of Human Behavior

Edición de Albert Ali Salah, Theo Gevers ...

Series series Computer Science (R0)
This book provides a broad survey of advanced pattern recognition techniques for human behavior analysis. Clearly structured, the book begins with concise coverage of the major concepts, before introducing the most frequently used techniques and algorithms in detail, and then discussing examples of real applications. Features: contains contributions from an international selection of experts in ... Leer más

$909 MXN

This book provides a broad survey of advanced pattern recognition techniques for human behavior analysis. Clearly structured, the book begins with concise coverage of the major concepts, before introducing the most frequently used techniques and algorithms in detail, and then discussing examples of real applications. Features: contains contributions from an international selection of experts in
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Psychophysics

A Practical Introduction

de Frederick A.A. Kingdom, Nicolaas Prins ...

Psychophysics: A Practical Introduction, Second Edition, is the primary scientific tool for understanding how the physical world of colors, sounds, odors, movements, and shapes translates into the sensory world of sight, hearing, touch, taste, and smell; in other words, how matter translates into mind. This timely revision provides a unique introduction to the techniques for researching and ... Leer más

$1,555 MXN

Psychophysics: A Practical Introduction, Second Edition, is the primary scientific tool for understanding how the physical world of colors, sounds, odors, movements, and shapes translates into the sensory world of sight, hearing, touch, taste, and smell; in other words, how matter translates into mind. This timely revision provides a unique introduction to the techniques for researching and
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Visual Thinking for Design

EEG Methods for the Psychological Sciences

MATLAB for Neuroscientists

Handbook of Functional MRI Data Analysis

Human-Computer Interaction

Eye Tracking

Sequential Analysis and Observational Methods for the Behavioral Sciences

Modeling Psychophysical Data in R

Computer Analysis of Human Behavior

Psychophysics