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  • Smart City – Future City?

    Smart City 2.0 as a Livable City and Future Market

    Series series Engineering (R0)
    The concept of a livable smart city presented in this book highlights the relevance of the functionality and integrated resilience of viable cities of the future. It critically examines the progressive digitalization that is taking place and identifies the revolutionized energy sector as the basis of urban life. The concept is based on people and their natural environment, resulting in a broader ... Leer más

    $249 MXN

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  • The Fourth Industrial Revolution

    de Klaus Schwab ...
    World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are ... Leer más

    $218 MXN

  • The Best Business Books Ever

    The 100 Most Influential Management Books You'll Never Have Time To Read

    de Basic Books ...
    Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books ... Leer más

    $166 MXN

  • The New Capitalist Manifesto

    Building a Disruptively Better Business

    de Umair Haque ...
    In this manifesto-style book, radical economist and strategist Umair Haque calls for the end of the corrupt business ideals that exemplify business as usual. His passionate vision for "Capitalism 2.0," or "constructive capitalism," is one in which old paradigms of wasteful growth, inefficient competition, and self-destructive ideals are left far behind at this reset moment. According the Haque, ... Leer más

    $430 MXN o gratis con Kobo Plus

  • Driving Social Change

    How to Solve the World's Toughest Problems

    de Paul C. Light ...
    Strategies for long-term social impactThis important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a ... Leer más

    $351 MXN

  • Copycats

    How Smart Companies Use Imitation to Gain a Strategic Edge

    de Oded Shenkar ...
    In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is ... Leer más

    $430 MXN o gratis con Kobo Plus

  • Re-Creating the Corporation

    A Design of Organizations for the 21st Century

    Over the last three decades the average life expectancy of a corporation in North America has dipped well below 20 years. In fact, by 1983 a full third of the 1970 Fortune 500 companies had been acquired, merged, or broken apart. In this landmark book, one of the business world's foremost pioneers, Russell L. Ackoff, delivers this indispensable guide for those hoping to beat these odds--and to ... Leer más

    $895 MXN

  • Rethinking the MBA

    Business Education at a Crossroads

    "Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads.For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now the business world has changed, say the authors of Rethinking the MBA, and MBA programs must change with it. Increasingly, managers ... Leer más

    $645 MXN o gratis con Kobo Plus

  • Service-Dominant Logic

    Premises, Perspectives, Possibilities

    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a ... Leer más

    $633 MXN

  • Is Technology Good for Education?

    de Neil Selwyn ...
    Series series Digital Futures
    Digital technologies are a key feature of contemporary education. Schools, colleges and universities operate along high-tech lines, while alternate forms of online education have emerged to challenge the dominance of traditional institutions. According to many experts, the rapid digitization of education over the past ten years has undoubtedly been a ‘good thing’.Is Technology Good For Education? ... Leer más

    $173 MXN

  • Knowledge Creation and Management

    New Challenges for Managers

    This book presents the latest management ideas in knowledge creation and management in readable and non-technical chapters. Leading experts have contributed chapters in their fields of expertise. Each distils his or her subject in a chapter that is accessible to managers who want to learn what can be applied to their organizations without the distracting details of research methodology. Each ... Leer más

    $1,188 MXN

  • Technology in Context

    Technology Assessment for Managers

    de Ernest Braun ...
    Most managers know very little about the technology they introduce into their firms, often preferring to leave such decisions to a small band of technological 'experts'. As a result large amounts of time and money are often wasted on inappropriate and inefficient systems. The cost of retraining and reorganising can also be prohibitive if the new technology does not deliver the desired results.In a ... Leer más

    $1,749 MXN