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DoShorts Serie de eBooks

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  • Storytelling for Sustainability

    Deepening the Case for Change

    de Jeff Leinaweaver ...
    Series series DoShorts
    Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You ... Leer más

    $892 MXN

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  • Linchpin

    Are You Indispensable?

    de Seth Godin ...
    This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and ... Leer más

    $218 MXN

  • A Whole New Mind

    Why Right-Brainers Will Rule the Future

    de Daniel H. Pink ...
    New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research ... Leer más

    $183 MXN

  • Reality Is Broken

    Why Games Make Us Better and How They Can Change the World

    de Jane McGonigal ...
    “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe“Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News“Jane McGonigal's insights have the elegant, compact, deadly simplicity of ... Leer más

    $97 MXN

  • The Gamification Toolkit

    Dynamics, Mechanics, and Components for the Win

    de Kevin Werbach, Dan Hunter ...
    Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more ... Leer más

    $89 MXN

  • Building a Better Business Using the Lego Serious Play Method

    de Per Kristiansen, Robert Rasmussen ...
    Unleash innovation potential with creative, serious playBuilding a Better Business Using the LEGO® SERIOUS PLAY® Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business . ... Leer más

    $340 MXN

  • The Game Changer

    How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen

    de Jason Fox ...
    Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation.There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money).This book shows you how to take a third new ... Leer más

    $387 MXN

  • The Leader's Guide to Storytelling

    Mastering the Art and Discipline of Business Narrative

    de Stephen Denning ...
    Series Libro 379 - Jossey-Bass Leadership Series
    How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative ... Leer más

    $402 MXN

  • Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

    de Mark Bowden ...
    Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales ... Leer más

    $296 MXN

  • The Joy of Missing Out

    Finding Balance in a Wired World

    de Christina Crook ...
    After giving up the Internet for a month, a writer shares how we can all learn from her experience and rethink our relationship with the digital world.There's no doubt that technology has overrun our lives. Over the past few decades, the world has embraced "progress" and we're living with the resultant clicking, beeping, anxiety-inducing frenzy. But a creative backlash is gathering steam, helping ... Leer más

    $193 MXN o gratis con Kobo Plus

  • Blue Ocean Strategy Concept - Overview & Analysis

    Achieve success through innovation and make the competition irrelevant

    de 50minutes ...
    Series Libro 16 - Management & Marketing
    Innovate your way to success and push your business to the next level!This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.In 50 minutes you will be able to:• Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’• Use innovation to create your own market, ... Leer más

    $231 MXN o gratis con Kobo Plus

  • StoryBranding™ 2.0 (Second Edition)

    Creating Stand-Out Brands Through the Purpose of Story

    de Jim Signorelli ...
    The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing ... Leer más

    $123 MXN o gratis con Kobo Plus