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  • How Minds Change

    The Surprising Science of Belief, Opinion, and Persuasion

    de David McRaney ...
    A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times ... Leer más

    $245 MXN

  • You Are Not So Smart

    Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

    de David McRaney ...
    An entertaining illumination of the stupid beliefs that make us feel wise, based on the popular blog of the same name.Whether you’re deciding which smartphone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic. But here’s the truth: You are not so smart. You’re just as deluded as the rest of us—but that’s okay, ... Leer más

    $181 MXN

  • You Are Now Less Dumb

    How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

    de David McRaney ...
    The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brainsDavid McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and ... Leer más

    $90 MXN

  • 如何讓人改變想法:關於信念、觀點與說服技巧

    How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

    Series series 科學文化
    誠品選書 & Amazon 年度科學選書美國在2012年還是以反對同性婚姻合法化者居多,英國在2020年底仍有86%拒絕接種新冠疫苗,但不到一年即情勢互換,顯然人的想法是能夠改變的,而且改變的速度奇快無比,就像骨牌效應一樣瞬間翻轉。我們活在「後信任」的世界,真相不會愈辯愈明,每個人都該學習如何從「對抗」到「對話」。這本書橫跨三大領域:既是一本「如何在20分鐘內說服別人改變立場」的實用心理書,亦是一本「探索思潮、陰謀論如何在社會醞釀和流行」的社會人文書,也是一本「信念、觀點如何在大腦中成形與改變」的認知科學書。這是一本關於... ... Leer más

    $204 MXN

  • Audiolibro

    How Minds Change

    The New Science of Belief, Opinion and Persuasion

    de David McRaney ...
    Narrado por David McRaney ...

    Completo

    9 hora 33 minutos

    ‘In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them’ Adam Grant, author of the bestselling Think Again‘Optimistic, illuminating and even inspiring’ GuardianAs the world is increasingly polarised, it feels impossible to change the mind of someone with a conflicting view. But this book shows that you could be one conversation away from changing ... Leer más

    $289 MXN o gratis con Kobo Plus

  • Audiolibro

    You Are Not So Smart

    Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

    de David McRaney ...
    Narrado por David McRaney ...

    Completo

    8 hora 24 minutos

    An entertaining illumination of the stupid beliefs that make us feel wise, based on the popular blog of the same name.Whether you’re deciding which smartphone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic. But here’s the truth: You are not so smart. You’re just as deluded as the rest of us—but that’s okay, ... Leer más

    $377 MXN

  • Audiolibro

    How Minds Change

    The Surprising Science of Belief, Opinion, and Persuasion

    de David McRaney ...
    Narrado por David McRaney ...

    Completo

    9 hora 33 minutos

    A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times ... Leer más

    $343 MXN