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  • ASAP: As Slow As Possible

    When to Take the Long Road in a Shortcut World

    de Ann Handley ...
    A practical, pragmatic way to use slow to fuel fast.You're busy, switched on and getting things done - so why do you feel so behind? When every message demands an instant reply and every task rewards speed, it's easy to mistake motion for progress and lose the focus, creativity and connection that make life feel worthwhile.Whether you're building a business, wrangling a team, raising a tiny human ... Leer más

    $309 MXN

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  • ASAP: As SLOW as Possible

    When to Take the Long Road in a Shortcut World

    de Ann Handley ...
    From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves.You already know how to go fast. What nobody taught you is when not to.In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows ... Leer más

    $218 MXN

    PEDIDO ANTICIPADO

  • Everybody Writes

    Your New and Improved Go-To Guide to Creating Ridiculously Good Content

    de Ann Handley ...
    A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Leer más

    $352 MXN

  • Content Rules

    How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

    Series Libro 15 - New Rules Social Media Series
    The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules ... Leer más

    $300 MXN

  • Audiolibro

    ASAP: As SLOW as Possible

    When to Take the Long Road in a Shortcut World

    de Ann Handley ...

    Completo

    9 hora

    From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves.You already know how to go fast. What nobody taught you is when not to.In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows ... Leer más

    $377 MXN

    PEDIDO ANTICIPADO

  • Audiolibro

    New Rules for Business

    Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    Completo

    22 hora 53 minutos

    LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Leer más

    $857 MXN

  • Audiolibro

    Everybody Writes

    Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)

    de Ann Handley ...
    Narrado por Ann Handley, Carolyn Jania ...

    Completo

    11 hora 26 minutos

    In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.This new ... Leer más

    $446 MXN

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  • The Art of Social Media

    Power Tips for Power Users

    By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, ... Leer más

    $90 MXN

  • Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    de Joe Pulizzi ...
    “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, ... Leer más

    Antes $333 MXN Ahora $278 MXN

  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    de Joe Pulizzi ...
    Publishing is the NEW MARKETING. REACH MORE CUSTOMERS THAN EVER WITH TARGETED CONTENTHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?EPIC CONTENT MARKETINGOne of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they ... Leer más

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  • The Art of the Start 2.0

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    de Guy Kawasaki ...
    Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are ... Leer más

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  • Jab, Jab, Jab, Right Hook

    How to Tell Your Story in a Noisy Social World

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Leer más

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