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Domina el arte del storytelling

Las claves para atraer y persuadir a través de una buena historia

de Nicolas Martin ...

Traducido por Laura Bernal Martin ...

Series series Coaching
Los secretos para lograr que tu historia deje huellaEste libro es una guía práctica y accesible para dominar el arte del storytelling, que te aportará la información esencial y te permitirá ganar tiempo.En tan solo 50 minutos podrás:•Captar la atención de cualquier tipo de público para transmitir un mensaje que se quede en la memoria y que sea efectivo•Aumentar la eficacia de tu comunicación para ... Leer más

$250 MXN o gratis con Kobo Plus

Los secretos para lograr que tu historia deje huellaEste libro es una guía práctica y accesible para dominar el arte del storytelling, que te aportará la información esencial y te permitirá ganar tiempo.En tan solo 50 minutos podrás:•Captar la atención de cualquier tipo de público para transmitir un mensaje que se quede en la memoria y que sea efectivo•Aumentar la eficacia de tu comunicación para
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The Mother Tongue

English and How it Got that Way

de Bill Bryson ...

“Vastly informative and vastly entertaining…A scholarly and fascinating book.” —Los Angeles TimesWith dazzling wit and astonishing insight, Bill Bryson explores the remarkable history, eccentricities, resilience and sheer fun of the English language.From the first descent of the larynx into the throat (why you can talk but your dog can’t), to the fine lost art of swearing, Bryson explores English ... Leer más

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“Vastly informative and vastly entertaining…A scholarly and fascinating book.” —Los Angeles TimesWith dazzling wit and astonishing insight, Bill Bryson explores the remarkable history, eccentricities, resilience and sheer fun of the English language.From the first descent of the larynx into the throat (why you can talk but your dog can’t), to the fine lost art of swearing, Bryson explores English
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En buena lógica

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de Humberto Marraud González ...

Series series Tablero de disertaciones
No hay buenos y malos argumentos, sino argumentos mejores y peores. Hubert Marraud, autor de este libro, nos presenta su enfoque de la argumentación en dos partes principales: la analítica y la crítica. En la primera, entre otras cosas, nos muestra la definición de argumentar, la importancia de los conectores y operadores argumentativos y la adopción de un modelo descriptivo. En la segunda, ... Leer más

$229 MXN o gratis con Kobo Plus

No hay buenos y malos argumentos, sino argumentos mejores y peores. Hubert Marraud, autor de este libro, nos presenta su enfoque de la argumentación en dos partes principales: la analítica y la crítica. En la primera, entre otras cosas, nos muestra la definición de argumentar, la importancia de los conectores y operadores argumentativos y la adopción de un modelo descriptivo. En la segunda,
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Making Sense

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de Sam Harris ...

A New York Times New and Noteworthy BookFrom the bestselling author of Waking Up and The End of Faith, an adaptation of his wildly popular, often controversial podcast“Civilization rests on a series of successful conversations.” —Sam HarrisSam Harris—neuroscientist, philosopher, and bestselling author—has been exploring some of the most important questions about the human mind, society, and curren ... Leer más

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Verbal Judo, Second Edition

The Gentle Art of Persuasion

de George J. Thompson, PhD ...

Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand ... Leer más

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Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand
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Say It Well

Find Your Voice, Speak Your Mind, Inspire Any Audience

de Terry Szuplat ...

A NATIONAL BESTSELLERPORCHLIGHT AWARD WINNER AS ONE OF THE BEST BUSINESS BOOKS OF 2024One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons and communication skills that will help you become a more confident and compelling communicator and leader.As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to ... Leer más

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A NATIONAL BESTSELLERPORCHLIGHT AWARD WINNER AS ONE OF THE BEST BUSINESS BOOKS OF 2024One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons and communication skills that will help you become a more confident and compelling communicator and leader.As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to
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Academic and Business Writing

de Maggie Sokolik ...

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What characterizes academic writing and business writing? What are the differences between the two genres? Where do they intersect? This book offers an overview of the features of both styles of writing, as well as opportunities to improve your writing skills in a wide variety of contexts.This book was written to accompany the free online course of the same name, the second of two courses offered
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Penn Statements, Vol. 40

Student Compositions from the Program in Writing and Rhetoric

Edición de Alex Sibo, Tyler Arsuaga ...

Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles. ... Leer más

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Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles.
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Mastering the Four Arguments

The Classical Art of Persuasive Writing

de Gregory Roper ...

Learning to think well means learning to argue well. But it’s not easy: Teachers often say they spend more time teaching students how to write than covering their subject, and students often wonder what all the fuss is about. What’s the point when AI has all the answers anyway?The truth is that writing persuasively has never been more important. In Mastering the Four Arguments, Dr. Gregory Roper ... Leer más

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Occupying Our Space

The Mestiza Rhetorics of Mexican Women Journalists and Activists, 1875–1942

de Cristina Devereaux Ramírez ...

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Antes $473 MXN Ahora $395 MXN

Winifred Bryan Horner Outstanding Book Award WinnerOccupying Our Space sheds new light on the contributions of Mexican women journalists and writers during the late nineteenth and early twentieth centuries, marked as the zenith of Mexican journalism. Journalists played a significant role in transforming Mexican social and political life before and after the Revolution (1910–1920), and women were a
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Writing with a Word Processor

de William Zinsser ...

In this helpful and entertaining book the author of the classic On Writing Well explains that he has always had a love of paper and a fear of mechanical objects. He describes how he confronted his hang-ups, got a word processor, taught himself to use it and gradually overcame his sense of inferiority to the machine. He explains how the word processor—by enabling him to revise his work instantly on ... Leer más

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In this helpful and entertaining book the author of the classic On Writing Well explains that he has always had a love of paper and a fear of mechanical objects. He describes how he confronted his hang-ups, got a word processor, taught himself to use it and gradually overcame his sense of inferiority to the machine. He explains how the word processor—by enabling him to revise his work instantly on
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Elmore Leonard's 10 Rules of Writing

de Elmore Leonard ...

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New American Roget's College Thesaurus in Dictionary Form (Revised &Updated)

de Philip D. Morehead ...

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The Nature of Narrative

Revised and Expanded

de Robert Scholes, James Phelan, Robert Kellogg ...

For the past forty years The Nature of Narrative has been a seminal work for literary students, teachers, writers, and scholars. Countering the tendency to view the novel as the paradigm case of literary narrative, authors Robert Scholes and Robert Kellogg in the original edition offered a compelling history of the genre narrative from antiquity to the twentieth-century, even as they carried out ... Leer más

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Burn the Haystack

Decode Dating, Torch the Duds, and Make Room for Men Who Matter

de Jennie Young, PhD ...

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USA TODAY AND NATIONAL INDIE BESTSELLER!It’s time for a dating revolution!How do you find a needle in a haystack? You burn the haystack to the ground.Among Dr. Jennie Young’s legion of fans, the “needle” is a long-term, committed partner and the “haystack” is the group of men available to date. So often women are advised to “give the guy a chance,” to take seriously men whose app bios tell women
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First You Write a Sentence.

The Elements of Reading, Writing … and Life.

de Joe Moran ...

A STYLE GUIDE BY STEALTH - HOW ANYONE CAN WRITE WELL (AND FULLY ENJOY GOOD WRITING)**'**Joe Moran is a wonderfully sharp writer, calm, precise and quietly comical' Craig BrownAdvanced maths has no practical use, and is understood by few. A symphony can be enjoyed, but created only by a genius. Good writing, however, can be written (and read) by anyone if we give it the gift of our time.Enter ... Leer más

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The Elements of Eloquence

Secrets of the Perfect Turn of Phrase

de Mark Forsyth ...

From the #1 international bestselling author of The Etymologicon and The Horologicon comes an education in the art of articulation, from the King James Bible to Katy Perry…From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable.In ... Leer más

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From the #1 international bestselling author of The Etymologicon and The Horologicon comes an education in the art of articulation, from the King James Bible to Katy Perry…From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable.In
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Demagogue for President

The Rhetorical Genius of Donald Trump

de Jennifer Mercieca ...

Winner, Bronze, 2020 Foreword Indies, Political and Social SciencesWinner, 2021 PROSE Award for Government & Politics"Deserves a place alongside George Orwell’s 'Politics and the English Language'. . . . one of the most important political books of this perilous summer."—The Washington Post**"A must-read"—Salon"Highly recommended"—Jack Shafer, PoliticoFeatured in "The Best ... ... Leer más

Antes $252 MXN Ahora $211 MXN

Winner, Bronze, 2020 Foreword Indies, Political and Social SciencesWinner, 2021 PROSE Award for Government & Politics"Deserves a place alongside George Orwell’s 'Politics and the English Language'. . . . one of the most important political books of this perilous summer."—The Washington Post**"A must-read"—Salon"Highly recommended"—Jack Shafer, PoliticoFeatured in "The Best ...
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Critical Reading and Writing in the Digital Age

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de Andrew Goatly, Preet Hiradhar ...

Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world ... Leer más

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Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world
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Как влиять на людей и выработать уверенность в себе, выступая публично

de Дейл Карнеги ...

Современный мир требует умения общаться, говорить уверенно, увлекать своими идеями. В любой сфере, в любом деле – от обсуждения вашего повышения с начальством до тоста на юбилее любимой бабушки – ваш успех будет зависеть от навыка публичных выступлений. И нет в этой сфере лучшего учителя, чем Дейл Карнеги.Эта книга переведена на русский язык и издается впервые! Здесь вы найдете приемы, которые ... Leer más

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Современный мир требует умения общаться, говорить уверенно, увлекать своими идеями. В любой сфере, в любом деле – от обсуждения вашего повышения с начальством до тоста на юбилее любимой бабушки – ваш успех будет зависеть от навыка публичных выступлений. И нет в этой сфере лучшего учителя, чем Дейл Карнеги.Эта книга переведена на русский язык и издается впервые! Здесь вы найдете приемы, которые
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Как говорить с кем угодно и о чем угодно. Психология успешного общения. Технологии эффективных коммуникаций

de Лейл Лаундес ...

Восхищались ли вы когда-нибудь теми удачливыми людьми, которые, кажется, имеют все, о чем только можно мечтать? Вы видели, как уверенно они выступают на деловых встречах и непринужденно болтают на вечеринках? У них самая интересная работа, самые красивые спутники или спутницы, самые крутые друзья.Но постойте! Многие из них ничуть не умнее вас. Секрет их успеха сводится к одному: успешные люди ... Leer más

$207 MXN

Восхищались ли вы когда-нибудь теми удачливыми людьми, которые, кажется, имеют все, о чем только можно мечтать? Вы видели, как уверенно они выступают на деловых встречах и непринужденно болтают на вечеринках? У них самая интересная работа, самые красивые спутники или спутницы, самые крутые друзья.Но постойте! Многие из них ничуть не умнее вас. Секрет их успеха сводится к одному: успешные люди
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Analysing Political Speeches

Rhetoric, Discourse and Metaphor

de Professor Jonathan Charteris-Black ...

What makes a political speech 'great'? Which approaches can be used to analyse discourse? How can you use these to become a more persuasive communicator? Exploring speeches by public figures such as Barack Obama, David Cameron, J.F. Kennedy and Tony Blair, this textbook explains the ways in which political speeches can be analysed. It examines the role of language in speeches, and how it can be ... Leer más

$847 MXN

What makes a political speech 'great'? Which approaches can be used to analyse discourse? How can you use these to become a more persuasive communicator? Exploring speeches by public figures such as Barack Obama, David Cameron, J.F. Kennedy and Tony Blair, this textbook explains the ways in which political speeches can be analysed. It examines the role of language in speeches, and how it can be
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Sound Pattern of English - Das System distinktiver Merkmale nach Chomsky und Halle

de Kerstin Schramm ...

Studienarbeit aus dem Jahr 2005 im Fachbereich Rhetorik / Phonetik / Sprechwissenschaft, Note: 1,0, Philipps-Universität Marburg (Phonetik), Veranstaltung: Distinktive Merkmale, Sprache: Deutsch, Abstract: Die strukturalistische Phonologie der 40er und 50er Jahre (z.B. Trubetzkoy, Jakobson) ging von der phonetischen, beobachtbaren Oberfläche aus und segmentierte diese durch z.B. Minimalpaarbildung ... Leer más

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Studienarbeit aus dem Jahr 2005 im Fachbereich Rhetorik / Phonetik / Sprechwissenschaft, Note: 1,0, Philipps-Universität Marburg (Phonetik), Veranstaltung: Distinktive Merkmale, Sprache: Deutsch, Abstract: Die strukturalistische Phonologie der 40er und 50er Jahre (z.B. Trubetzkoy, Jakobson) ging von der phonetischen, beobachtbaren Oberfläche aus und segmentierte diese durch z.B. Minimalpaarbildung
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Искусство продуктивного холивара. Как склонять оппонента на свою сторону даже в самом безнадежном споре

de Питер Богоссян, Джеймс Линдси ...

Нет безнадежных споров – любой можно превратить в повод для победы или конструктивного диалога. Вопрос лишь в том, какие приемы использовать. Доктор Джеймс Линдси и доктор Питер Богоссян предлагают 37 тактик, которые сведут на нет даже самый разрушительный холивар. Будь то баталии по поводу грудного вскармливания, столкновение точек зрения в теме однополых браков или битва не на жизнь, а на смерть ... Leer más

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Нет безнадежных споров – любой можно превратить в повод для победы или конструктивного диалога. Вопрос лишь в том, какие приемы использовать. Доктор Джеймс Линдси и доктор Питер Богоссян предлагают 37 тактик, которые сведут на нет даже самый разрушительный холивар. Будь то баталии по поводу грудного вскармливания, столкновение точек зрения в теме однополых браков или битва не на жизнь, а на смерть
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Recomendado para ti

eBooks de Retórica

Domina el arte del storytelling

The Mother Tongue

En buena lógica

Making Sense

Verbal Judo, Second Edition

Say It Well

Academic and Business Writing

Penn Statements, Vol. 40

Mastering the Four Arguments

Occupying Our Space

Writing with a Word Processor

Elmore Leonard's 10 Rules of Writing

New American Roget's College Thesaurus in Dictionary Form (Revised &Updated)

The Nature of Narrative

Burn the Haystack

First You Write a Sentence.

The Elements of Eloquence

Demagogue for President

Critical Reading and Writing in the Digital Age

Как влиять на людей и выработать уверенность в себе, выступая публично

Как говорить с кем угодно и о чем угодно. Психология успешного общения. Технологии эффективных коммуникаций

Analysing Political Speeches

Sound Pattern of English - Das System distinktiver Merkmale nach Chomsky und Halle

Искусство продуктивного холивара. Как склонять оппонента на свою сторону даже в самом безнадежном споре