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eBooks de Venta al por menor

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  • The Design of Everyday Things

    de Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Leer más

    $233 MXN

  • Sam Walton

    Made In America

    de Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Leer más

    $108 MXN

  • Retail4G: Sell It

    de J. C. Williams Group ...
    Series series Retail4G
    Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Leer más

    Gratis

  • The Everything Store: Jeff Bezos and the Age of Amazon

    de Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Leer más

    $247 MXN

  • How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

    Create sales tunnels that make a lot of money

    de florian riedinger ...
    A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Leer más

    Gratis

  • Retail: the Art and Science

    de Daniel J Moe ...
    Retail: the Art and Science is the ultimate “how to” book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic ... Leer más

    $80 MXN

  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

    de Joseph Michelli ...
    WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Leer más

    $367 MXN

  • Lean Customer Development

    Building Products Your Customers Will Buy

    de Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leer más

    $206 MXN

  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    de Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    Antes $269 MXN Ahora $224 MXN o gratis con Kobo Plus

  • Attention, Shoppers!

    American Retail Capitalism and the Origins of the Amazon Economy

    de Kathleen Thelen ...
    Series series Princeton Studies in American Politics
    How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery. Attention, Shoppers! traces the origins and evolution of American retail capitalism from the late nineteenth century to ... Leer más

    $370 MXN

  • Technischer Vertrieb

    Eine praxisorientierte Einführung in das Business-to-Business-Marketing

    de Michael Kleinaltenkamp, Samy Saab ...
    Series series Computer Science and Engineering (German Language)
    Das Buch liefert eine praxisorientierte Einführung in das Fach Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Faches behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmännischen Hintergrund einen schnellen Überblick in das Gebiet zu ermöglichen. ... Leer más

    $687 MXN

  • The Great Beanie Baby Bubble

    Mass Delusion and the Dark Side of Cute

    de Zac Bissonnette ...
    “Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... Leer más

    $90 MXN

  • Something New at the Borrow a Bookshop

    A warm-hearted, romantic and uplifting read

    de Kiley Dunbar ...
    Series Libro 3 - Borrow a Bookshop
    A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running ... Leer más

    $183 MXN

  • Gestión de compras en el pequeño comercio. COMT0112

    de Álvaro Torres Rojas ...
    Determinar las necesidades de compra y reposición de productos de pequeños comercios, a partir de distintos escenarios de previsión de ventas, tendencias, capacidad del punto de venta, rotación, stock disponible y coste de distintos tipos de productos. Aplicar técnicas de compra en la selección de proveedores y negociación de las condiciones de adquisición del surtido de productos de pequeños ... Leer más

    $184 MXN

  • The Secret Life of Groceries

    The Dark Miracle of the American Supermarket

    de Benjamin Lorr ...
    In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the ... Leer más

    $216 MXN

  • What’s Mine Is Yours

    How Collaborative Consumption is Changing the Way We Live

    de Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Leer más

    Antes $223 MXN Ahora $192 MXN

  • Loja viva

    revolução no pequeno varejo brasileiro

    de Edmour Saiani ...
    Ser varejista não é para qualquer um. É questão de vocação. Não é uma tarefa simples esta de conquistar e encantar clientes. E, com a globalização, a entrada de megaconcorrentes e as dificuldades econômicas habituais, a tarefa tem se tornado cada vez mais complicada. Esse livro documenta experiências e apresenta conceitos e opiniões de um especialista no assunto. Uma excelente ferramenta para ... Leer más

    $115 MXN

  • The Reid Method

    A Blueprint for Achieving Sales Mastery

    de Everold Reid ...
    Series series The Reid Method (A Blueprint for Achieving Sales Mastery)
    The Reid Method – A Blueprint for Achieving Sales MasterySuccess in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product and the competition than most salespeople!Do you ever feel that you can’t keep pace? Would you like a step-by ... Leer más

    $79 MXN

  • Le stime degli obiettivi fotografici

    de Stefano Benedetti ...
    Series Libro 6 - Fotografia e società
    La versione in lingua italiana del libro che i collezionisti, gli antiquari e i rivenditori di materiale fotografico hanno apprezzato in inglese. L'edizione 2016 in italiano contiene le stime di oltre 1900 obiettivi fotografici antichi o usati per 124 marchi. All'inizio del libro ci sono i significati delle abbreviazioni che i fotografi e i produttori usano. Il libro nasce da una lunga ricerca in ... Leer más

    $118 MXN

  • Hutzler's

    Where Baltimore Shops

    de Michael J. Lisicky ...
    Series series Landmarks
    Michael J. Lisicky, the author of several critically acclaimed department store history books, brings out charming stories about this beloved Baltimore institution. For 132 years, Hutzler Brothers Company was a beloved part of the Baltimore retail and cultural scene. Charm City natives still recall with nostalgia the distinctive Art Deco design of the Downtown store, the glitter of the fashion ... Leer más

    $211 MXN o gratis con Kobo Plus

  • Remembering Hudson's

    The Grand Dame of Detroit Retailing

    de Michael Hauser, Marianne Weldon ...
    Series series Images of America
    Relive the history of Hudson's department store, a fixture in downtown Detroit , when retailing was an event and the department store ruled the shopping scene and was a Detroit icon. The J. L. Hudson Company redefined the way Detroiters shopped and enjoyed leisure time. Many Detroiters share memories of times spent shopping and enjoying spectacular events sponsored by Hudson's. A solid and lofty ... Leer más

    $211 MXN o gratis con Kobo Plus

  • Sears in Chicago

    A Century of Memories

    de Val Perry Rendel ...
    Series series Landmarks
    From watch catalog to international retail empire, revisit Sears's Windy City history with author Val Rendel and remember how good the "Good Life" once was.In 1887, Richard W. Sears started a Chicago mail-order house that quickly outpaced its competitors, including Montgomery Ward. For millions of rural Americans over the next hundred years, Chicago was the place where dreams came from. Here, the ... Leer más

    $211 MXN o gratis con Kobo Plus

  • Thalhimers Department Stores

    de Emily Golightly Rusk ...
    Series series Images of America
    This book documents the history of Thalhimers department stores, through stories and vintage photographs.Thalhimers was founded in Richmond in 1842 by German Jewish immigrant William Thalhimer as a humble dry goods store. It expanded over the years to become a 26-store chain across the Southeast under the leadership of William's great-grandson, William B. Thalhimer Jr. It boasted the latest in ... Leer más

    $211 MXN o gratis con Kobo Plus

  • 39 Pearls of Wisdom for those new to Craft Fairs

    de Joy Ireland ...
    Attending your first craft fair can be an exciting but terrifying time. I have been attending markets since I was a little girl and this is a collection of 39 of the best pieces of advice I have for new craft fair stall holders. ... Leer más

    Gratis