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eBooks de Relaciones públicas

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  • Reimaginar el poder de la comunicación

    Claves para que las empresas conecten, sean relevantes, lideren

    de Amanda Berenstein, Johanna Palacio ...
    Reimaginar el poder de la comunicación, de Amanda Berenstein y Johanna Palacio, analiza el papel estratégico de la comunicación en un entorno caracterizado por la inmediatez, la digitalización y el impacto de la cultura en la reputación corporativa. La obra parte de la premisa de que comunicar no es solo informar, sino liderar y generar confianza en audiencias diversas. Las autoras presentan un ... Leer más

    $279 MXN o gratis con Kobo Plus

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $123 MXN

  • The Thank You Economy

    de Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Leer más

    $274 MXN

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    de Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Leer más

    $181 MXN

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    de Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Leer más

    $296 MXN

  • Get Together

    How to Build a Community With Your People

    de Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Leer más

    $185 MXN o gratis con Kobo Plus

  • Corporate Branding

    Areas, arenas and approaches

    Edición de T C Melewar, S F Syed Alwi ...
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive ... Leer más

    $1,457 MXN

  • The Chasm Companion

    A Fieldbook to Crossing the Chasm and Inside the Tornado

    de Paul Wiefels ...
    In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech ... Leer más

    $261 MXN

  • How to Write a Book Introduction that Hooks Readers

    de IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Leer más

    Gratis

  • Bang!

    Getting Your Message Heard in a Noisy World

    de Linda Kaplan Thaler, Robin Koval ...
    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Leer más

    $90 MXN

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    de Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Leer más

    $580 MXN

  • Apagando incendios con gasolina

    de Santiago Aparicio Izquierdo ...
    Santiago Aparicio, cofundador de Fitpal, una de las startups con mayor crecimiento en el continente, nos muestra que no existe un momento ideal para emprender. Una startup siempre será un incendio constante y el verdadero reto, después de empezar, es que esta crezca controladamente. ¿Cómo hacerlo?A todos, alguna vez, se nos ha ocurrido una idea de negocio que nos parece revolucionaria y que podría ... Leer más

    $129 MXN

  • How to Create a Trade Mark, Protect it and Build your Brand

    Liam Birkett

    de Liam M Birkett ...
    You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn ... Leer más

    $199 MXN

  • Das Körpersprache Buch Für Anfänger: Wie man Menschen lesen, Absichten schnell erkennt und Emotionen entschlüsselt, um mühelos eine Verbindung durch erfolgreiche Kommunikation herzustellen

    Gesetze der Menschlichen Natur die

    de KARL HANS MEYER ...
    Series series Gesetze der Menschlichen Natur die
    Werde ein erfolgreicher Gesprächspartner, indem du auf einfache Weise lernst, wie man die verborgene Sprache des Körpers deutet und interpretiert!Möchtest du:Die Führung in einem Gespräch übernehmen?Ein effektiver Sprecher werden?Lernen, wie man Körpersprache liest?Um ein effektiver Kommunikator zu werden, muss man erkennen, wie sich sein Gegenüber in einem Gespräch engagiert. Dazu gehört a... ... Leer más

    $199 MXN

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement

    de Julie Atherton ...
    Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them ... Leer más

    $751 MXN

  • Any Business Can Benefit from Marketing

    de Killia Cross ...
    Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A ... Leer más

    $164 MXN

  • How to Market a Business or Book

    Volume One: The Plan

    de Kathy Register ...
    This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This book contains tips and tricks to:  *Press Releases  *Free Advertising  *Social Media  *Researching the Market    ... Leer más

    $161 MXN

  • Юридический маркетинг. Как продавать юридические услуги?

    de Дмитрий Засухин ...
    Юридический бизнес в России растет быстрыми темпами, что неизбежно приводит к усилению конкуренции. В книге рассматривается фундаментальный инструмент конкуренции — эффективные продажи. Автор рассказывает о стратегии и тактике продаж юридических услуг, предлагает конкретные техники и инструменты, которые позволяют продавать юридические услуги наиболее эффективно. Книга будет интересна владельцам ... Leer más

    $155 MXN

  • WINNER: How to Win Business Awards

    de Denise O’Leary ...
    Win More Business Awards!Denise O’Leary shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout.The book explains what judges are looking for, how to maximise PR and award-winning tips, so you can celebrate at the winner’s table.Having won many awards, including Best Business Woman in Marketing, Best ... Leer más

    $179 MXN

  • Unaware of e-Commerce Advantages?

    de Tracy Rogers ...
    Any successful salesperson knows that establishing a relationship first is a big advantage, both in closing the deal and in developing future business. In the same way, an online marketer must let his true personality come through. You simply cannot hide behind the pages of your website. Companies that are succeeding in selling online demonstrate a personal touch in a variety of ways. Building a ... Leer más

    $96 MXN

  • Publicity to the Rescue

    How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions

    de Susan C. Daffron ...
    Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you ... Leer más

    $100 MXN

  • #SOCIAL MEDIA PR tweet Book01

    de Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Leer más

    $232 MXN

  • Crisis Communication Strategies

    How to Prepare in Advance, Respond Effectively and Recover in Full

    de Amanda Coleman ...
    Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides ... Leer más

    $529 MXN

  • Powerful PR Strategies for Success (Collection)

    de Brian Solis, Deirdre K. Breakenridge ...
    A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for ... Leer más

    $1,031 MXN