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eBooks de Metodología

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  • Thinking Better

    The Art of the Shortcut in Math and Life

    de Marcus Du Sautoy ...
    A “gifted and tireless mathematical communicator” (Financial Times) shows why math is the ultimate timesaver—and how everyone can make their lives easier with a few simple shortcuts.Success isn’t about hard work – it’s about shortcuts. Shortcuts allow us to solve one problem quickly so that we can tackle an even bigger one.  And according to Marcus du Sautoy, math is the very art of the shortcut ... Leer más

    Antes $204 MXN Ahora $34 MXN

  • Por qué compramos la burra

    de Ramón Nogueras ...
    Descubre cómo nos convencen y cómo convencemos a los demás, y aprende a defenderte de los malos usos de la persuasión. En ocasiones nos sorprende que consigan que hagamos algo que no queremos: comprar un cachivache que no necesitamos, apoyar unas ideas que, si las pensamos un poco, son una memez, meternos en negocios ruinosos o situaciones que, en retrospectiva, eran una mala idea. Solemos hablar ... Leer más

    Antes $229 MXN Ahora $149 MXN

  • Por qué creemos en mierdas

    Cómo nos engañamos a nosotros mismos

    de Ramón Nogueras ...
    Desde la publicación de Por qué creemos en mierdas al inicio de la pandemia por coronavirus, el mundo ha cambiado. Ramón Nogueras también. Esta edición ampliada incorpora esos nuevos retos. Para que por fin dejemos de creer en mierdas. Nunca antes en la historia de la humanidad hemos tenido más acceso a información que ahora. Nunca antes nuestro conocimiento sobre el mundo en el que vivimos y su ... Leer más

    $149 MXN

  • Por qué pollas haces eso

    Una guía para entender nuestro comportamiento

    de Ramón Nogueras ...
    Un libro para entender por qué hacemos tonterías, cometemos imprudencias e incluso, a veces, nos comportamos como seres aparentemente racionales.Todos tomamos decisiones de las que no nos sentimos orgullosos, perpetramos peligrosos disparates que nos avergüenzan y hay quienes son capaces de realizar actos heroicos. En el libro se describen los principios del aprendizaje que moldean nuestra ... Leer más

    $149 MXN

  • The Demon-Haunted World

    Science as a Candle in the Dark

    de Carl Sagan ...
    NEW YORK TIMES BESTSELLER • From the renowned astronomer and author of Cosmos comes a “powerful [and] stirring defense of informed rationality” (The Washington Post Book World) in a world where fake news stories and Internet conspiracy theories play to a disaffected American populace.LOS ANGELES TIMES BOOK PRIZE WINNER • “Glorious . . . A spirited defense of science . . . From the first page to ... Leer más

    $181 MXN

  • The Art of Explanation

    How to Communicate with Clarity and Confidence

    de Ros Atkins ...
    **From BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos and host of the forthcoming BBC Radio 4 podcast 'Communicating with Ros Atkins'**'A great read for polishing your communication skills' FORBES'For all those who want their audiences to listen and understand' JEREMY BOWEN'Precision, deftness and a calming expertise' THE TIMESDo you worry about ... Leer más

    $233 MXN

  • Bad Science

    de Ben Goldacre ...
    Ben Goldacre’s wise and witty bestseller, shortlisted for the Samuel Johnson Prize, lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations.Since 2003 Dr Ben Goldacre has been exposing dodgy medical data in his popular Guardian column. In this eye-opening book he takes on the MMR hoax and misleading cosmetics ads, acupuncture and homeopathy ... Leer más

    $119 MXN

  • How Innovation Works

    And Why It Flourishes in Freedom

    de Matt Ridley ...
    Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is ... Leer más

    $219 MXN

  • The Dangerous Art of Alchemy

    A fascinating free e-short accompaniment to The Raven's Head

    de Karen Maitland ...
    A free e-short from 'Queen of the Dark Ages' Karen Maitland, author of Company of Liars, which explores medieval Dark Arts practices and the mysterious history of alchemy.**Includes real recipes devised by medieval alchemists and a free sample of Karen's gothic historical thriller, The Raven's Head**'An atmospheric and dark story' The Times on The Raven's Head</st... ... Leer más

    Gratis

  • The Rational Optimist

    How Prosperity Evolves

    de Matt Ridley ...
    “A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven PinkerIn a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for an economics of hope, arguing that the benefits of commerce, technology, innovation, and change—what Ridley calls ... Leer más

    $219 MXN o gratis con Kobo Plus

  • Heart Rate Variability

    Science and Strategies for Peak Performance

    de Sylvain Laborde, Marco Altini, Emma Mosley, Dan Plews ...
    Understand heart rate variability and its role in athletic performance.Heart rate variability (HRV) is a valuable tool used to assess cardiac function, evaluate mental and emotional well-being, and—when used by athletes and coaches—optimize training based on each athlete’s unique data.Written by a world-renowned author team, Heart Rate Variability: Science and Strategies for Peak Performance ... Leer más

    $488 MXN

  • A Guide to Research Methodology

    An Overview of Research Problems, Tasks and Methods

    de Shyama Prasad Mukherjee ...
    Research Methodology is meant to provide a broad guideline to facilitate and steer the whole of a research activity in any discipline. With the ambit and amount of research increasing by the day, the need for Research Methodology is being widely appreciated. Against this backdrop, we notice the dearth of well-written books on the subject.A Guide to Research Methodology attempts a balance between ... Leer más

    $1,337 MXN

  • Immunity

    The Science of Staying Well

    de Dr Jenna Macciochi ...
    Start strengthening your immunity for good.In this ground-breaking book, expert immunologist Dr Jenna Macciochi unravels the new science around immunity.Immunity decodes exactly what it takes to be well in the modern day and reveals tips and tricks you can start putting into practice immediately, including chapters on:· Immunity-nourishing nutrition and the best foods to eat· The importance of ... Leer más

    $236 MXN

  • NSCA's Essentials of Sport Science

    Edición de NSCA -National Strength & Conditioning Association, Duncan French, Lorena Torres Ronda ...
    Within the domain of sport, the application of science is more apparent than ever before. Not only are universities and academic institutions scientifically investigating sport as one element of human performance, but professional teams, sporting organizations, and private training companies are embracing approaches that use scientific principles to help their athletes and teams gain a competitive ... Leer más

    $1,142 MXN

  • Faster Cures

    Accelerating the Future of Health

    de Michael Milken ...
    Partly a memoir and partly a recent history of medicine, the definitive account of Michael Milken’s lifetime work to accelerate medicine's evolution from a dark past to a bright future.What if cleaning early-stage cancers from your body could become as routine as going to the dentist to clean your teeth, or if a single vaccine could protect you against multiple viruses, or if gene editing could ... Leer más

    $343 MXN

  • Ghost Hunters

    William James and the Search for Scientific Proof of Life After Death

    de Deborah Blum ...
    The Pulitzer Prize-winning author of The Poision Squad and The Poisoner's Handbook tells the amazing story of William James's quest for empirical evidence of the spirit worldWhat if a world-renowned philosopher and professor of psychiatry at Harvard suddenly announced he believed in ghosts? At the close of the nineteenth century, the illustrious William James led a determined scientific ... Leer más

    $157 MXN

  • Statistics Done Wrong

    The Woefully Complete Guide

    de Alex Reinhart ...
    Scientific progress depends on good research, and good research needs good statistics. But statistical analysis is tricky to get right, even for the best and brightest of us. You'd be surprised how many scientists are doing it wrong.Statistics Done Wrong is a pithy, essential guide to statistical blunders in modern science that will show you how to keep your research blunder-free. You'll examine ... Leer más

    $247 MXN

  • The Evolution of Everything

    How New Ideas Emerge

    de Matt Ridley ...
    “Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street JournalThe New York Times bestselling author of The Rational Optimist and Genome returns with a fascinating argument for evolution that definitively dispels a dangerous, widespread ... Leer más

    $219 MXN

  • On the Scent

    Unlocking the Mysteries of Smell – and How Its Loss Can Change Your World

    de Paola Totaro, Robert Wainwright ...
    'Engaging and hopeful' New Scientist**A fascinating exploration of how losing our sense of smell can shape our world, and how the global pandemic transformed our understanding of this mysterious sense.When award-winning reporter Paola Totaro lost her sense of smell to Covid in March 2020, her world changed and dulled in an instant. Trapped in a sensory vacuum without fragrance or flavour, she ... Leer más

    $318 MXN

  • The Humaniverse Guide To Better Reasoning and Decision Making

    de Keith A. Seland ...
    Do you know how thinking about the possibility of extraterrestrial life can help make better decisions in your everyday life? The answer to this question will be the first, of many, that enlighten you and is found in the Introduction to The Humaniverse Guide to Better Reasoning and Decision-Making. Every person has to reconcile how to solve the many problems that arise daily in their lives. These ... Leer más

    $179 MXN

  • Méthodes de Recherche

    de Patricia Sommer ...
    Les méthodes de recherche en psychologie et en sciences sociales dans le domaine des sciences humaines sont très différentes de celles des autres sciences empiriques. Il n'est certainement pas facile d'essayer de comprendre les pensées d'une autre personne, et c'est encore plus difficile dans le cadre d'une recherche lorsqu'il s'agit des pensées et des sentiments d'un grand nombre de personnes. En ... Leer más

    $79 MXN

  • Mathematical Methods For The Natural And Engineering Sciences (Second Edition)

    de Ronald E Mickens ...
    Series Libro 87 - Series On Advances In Mathematics For Applied Sciences
    This second edition provides a broad range of methods and concepts required for the analysis and solution of equations which arise in the modeling of phenomena in the natural, engineering, and applied mathematical sciences. It may be used productively by both undergraduate and graduate students, as well as others who wish to learn, understand, and apply these techniques. Detailed discussions are ... Leer más

    $984 MXN

  • Review: Analogue Brain and Astrocytes

    Neuroscience Feeds and Reviews, #1

    de Isabel Delgado-Ruz ...
    Series Libro 1 - Neuroscience Feeds and Reviews
    AbstractSeveral lines of research have shown that the old fashioned model of the brain as a pure digital machine might be fundamentally wrong. Supporting systems are important on modulating and driving neural activity and might contain information we could be currently discarding when analyzing neural responses. A holistic approach might be the key to fully understand processing taking place in ... Leer más

    $40 MXN

  • Estudio De Factibilidad De Un Producto Innovador De Café.

    Exquisitamente Práctico

    de Dr. Oscar González Ríos, Dr. Perfecto Gabriel Trujillo Castro, Dra. María Esther Barradas Alarcón ...
    En un mundo globalizado, en el que las personas tratan de hacer eficiente el uso de su tiempo, hay necesidades y deseos de encontrar bienes y servicios que sean tiles en la satisfaccin de los consumidores; es por ello, que cada vez es ms comn tener al alcance la posibilidad de adquirir productos para facilitar la vida cotidiana. Actualmente, las empresas compiten a travs de la produccin de bienes ... Leer más

    $80 MXN