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eBooks de Industrial

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  • The Effective Executive

    The Definitive Guide to Getting the Right Things Done

    A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... Leer más

    $219 MXN

  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Leer más

    $426 MXN o gratis con Kobo Plus

  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... Leer más

    $241 MXN

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

    $219 MXN

  • Strategie di Marketing: Dalle Fondamenta alle Frontiere Future

    Un Viaggio Completo attraverso Evoluzione, Innovazione e Sostenibilità nel Marketing Moderno

    Strategie di Marketing: Dalle Fondamenta alle Frontiere Future si presenta come una guida essenziale e completa per navigare nel dinamico mondo del marketing moderno. Attraverso un viaggio che parte dalle radici storiche del marketing fino ad arrivare alle più innovative strategie del futuro, questo libro offre una visione a 360 gradi su come il marketing sia evoluto nel corso del tempo e su come ... Leer más

    $74 MXN

  • BRANDINTELLIGENCE

    Construindo marcas que fortalecem empresas e movimentam a economia

    de Jaime Troiano ...
    Administração de marcas ou Branding deixou de ser um compromisso passageiro, um movimento modal, uma preocupação cosmética de designers e profissionais de comunicação.Não é também uma elaboração intelectual e filosófica sem compromisso com o bottom line.Branding tem se transformado rapidamente em um instrumento de gestão nas empresas.Estudo que realizamos recentemente mostra como os próprios CEOs ... Leer más

    $127 MXN

  • The Analysis of Factors Influencing Leverage of Tanzanian Companies

    de Lucky Yona ...
    The dominant capital structure studies across the globe have been concentrated in developed countries and specifically for listed companies and few on unlisted companies or mixed companies. This thesis aims to examine the extent to which company liquidity, profitability, tangibility, and company size influence the leverage of Tanzanian companies as suggested by pecking order and trade-off theory. ... Leer más

    $101 MXN

  • Marketing in B2b

    How Do Sme Managers Make Decision?

    This book is for those who are interested to know more about the marketing decision issues and challenges facing by Small and Medium Enterprise (SME) in business-to-business setting. Here, it provides insight to both regulator and practitioner to focus their effort in developing the marketing aspect in SME. Previous researchers have agreed that the failure to make accurate marketing decision may ... Leer más

    $145 MXN

  • Content Marketing for Technical and Manufacturing Companies

    de Rick Novy ...
    In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum?Marketing to engineers tasked with making a recommendation to the person with the checkbook can be especially difficult. This book is written from the perspective of the challenging task of ... Leer más

    $86 MXN

  • (re)wired with AI

    After reshaping how AE professionals think about selling services in [re]wired: Selling Your AE Services in a Post‑Recession World, respected marketing strategist David A. Stone returns to tackle the next transformation reshaping the industry-the rise of artificial intelligence in professional services marketing.[re]wired with AI is his long‑anticipated companion volume, a clear‑eyed and ... Leer más

    $171 MXN

  • Noonomy

    The Trajectory of Global Transformation

    Traducido por William Dubrickson ...
    Noonomy explores the effect of modern technological shifts on human society. The author shows that technologies are about to undergo qualitative changes which will create new opportunities for personal development and the satisfaction of wants and, simultaneously, engender risks associated with growth opportunities of human interference with nature and technogenic stress on the environment. Based ... Leer más

    $986 MXN

  • Digital press office

    How to generate interest in media 2.0 and manage public relations thanks to the potential of the web

    The press office and public relations activities have undergone drastic changes with the advent of the internet. The management of new media today represents a fundamental step for anyone who wants to build their online visibility by learning to communicate with the typical services of web 2.0. In this manual you will discover operational strategies to take up the challenge of new media and set up ... Leer más

    Antes $25 MXN Ahora $19 MXN o gratis con Kobo Plus

  • Anualidades de royalties

    Cómo crear anualidades automáticas convirtiendo sus ideas y su genio personal en ingresos por derechos de autor

    ¿Quiere saber cómo convertir sus ideas en ingresos? ¿Te gustaría crear ingresos que no provengan de un trabajo por horas? ¿Sabes cómo convertir tu creatividad y talento en derechos de autor?Esta guía se creó para responder a preguntas como éstas. Generalmente se cree que ganar dinero con el trabajo creativo sólo está al alcance de profesionales de talla mundial: inventores, músicos, artistas o ... Leer más

    Antes $99 MXN Ahora $79 MXN o gratis con Kobo Plus

  • Merkevareledelse i 4 trinn

    Slik styrer du markedsføringen av merkevaren din for å oppnå gode resultater

    Hva er merkevareledelse, og hvordan fungerer det? Hvordan utvikles ferdigheter på dette området? Hvilke strategier kan jeg følge for å skape, administrere og vinne et personlig merke eller et bedriftsmerke?I denne guiden finner du en enkel, klar og omfattende forklaring på hvordan du bygger og administrerer en merkevare og hva som er de viktigste strategiene du må kjenne til i læreplanen. Boken ... Leer más

    $19 MXN o gratis con Kobo Plus

  • 디지털 프레스 오피스

    웹의 잠재력을 활용하여 미디어 2.0에 대한 관심을 불러일으키고 홍보를 관리하는 방법

    인터넷의 등장으로 언론사와 홍보 활동은 급격한 변화를 겪었습니다. 오늘날 새로운 미디어 관리는 웹 2.0의 대표적인 서비스와 소통하는 방법을 배움으로써 온라인 가시성을 구축하고자 하는 모든 사람에게 기본적인 단계입니다. 이 매뉴얼에서는 새로운 미디어의 도전에 대응하고 최근 몇 년 동안 등장한 많은 기회를 최대한 활용할 수 있는 커뮤니케이션 계획을 수립하기 위한 운영 전략을 살펴볼 수 있습니다. 특히 디지털 홍보실이 제공하는 경쟁 우위를 활용하는 방법, 온라인 커뮤니케이션을 구성하는 방법, 웹에서 홍보의 새로운 규칙을 적용하는 방법에 대해 알아볼 수 있습니다. 또한 온라인 보도 자료, 기사 마케팅, 기업 블로그, 디지털 인터뷰, 온라인 스폰서십 및 프레스 키트와 같은 새로운 운영 도구를 사용하는 방법도 배우게 ... Leer más

    $19 MXN o gratis con Kobo Plus

  • 'n Maklike benadering tot die sakeplan

    Die praktiese gids vir die bekendstelling van nuwe projekte en die entrepreneuriale implementering van besigheidsidees

    Hoe organiseer jy 'n maatskappy? Watter markanalises is noodsaaklik om sy opening te beplan? Hoe bestuur jy finansiële en organisatoriese probleme wanneer jy 'n nuwe maatskappy begin? Hierdie boek versamel die kennis wat nodig is om die bogenoemde vrae op te los en om nuttige oplossings te skep om die beste uit jou beginnende onderneming te haal.Wanneer jy besluit om 'n nuwe besigheid te begin, is ... Leer más

    $56 MXN o gratis con Kobo Plus

  • МАРКЕТИНГОВ ПЛАН В 4 СТЪПКИ. Стратегии и ключови моменти за създаване на работещи маркетингови планове.

    Какво представлява маркетинговият план и как работи той? На кого всъщност служи и как може да помогне на даден професионалист или компания да получи предимство пред конкуренцията? Как може да има значение за развитието на даден бизнес?В това ръководство ще намерите прости, ясни и изчерпателни обяснения за това как правилно да се изготви маркетингов план и кои са най-добрите практики, налични днес, ... Leer más

    $19 MXN o gratis con Kobo Plus

  • E-book fabrika

    Stratēģijas, idejas un darbības instrukcijas ienākumu plūsmas radīšanai, rakstot un publicējot e-grāmatu

    Kā pārvērst e-grāmatas ideju par ienākumu avotu? Kā veiksmīgi iekļūt e-grāmatu tirgū? Kādas stratēģijas ievēro autori, kuri spēj gūt stabilus ienākumus no digitālās izdevējdarbības?Šīs rokasgrāmatas mērķis ir piedāvāt stratēģijas, idejas un darbības instrukcijas tiem, kuri vēlas uzrakstīt un izdot veiksmīgu e-grāmatu, bet nezina, ar ko sākt. Tajā uzzināsiet, kā jūs varat gūt ienākumus, izmantojot ... Leer más

    $19 MXN o gratis con Kobo Plus

  • Landing pages: ce sunt și cum funcționează

    Manualul care explică toate elementele de bază ale marketingului landing page, de la creare la optimizare

    Ce sunt landing page-urile și cum funcționează? De ce sunt atât de importante în ecosistemul actual de marketing web. În acest ghid vă vom oferi toate informațiile de bază despre crearea și optimizarea paginilor de destinație. În special, vom studia principiul de funcționare care stă la baza acestui instrument de web marketing. Dar se va aprofunda și redactarea textelor și cele mai bune strategii ... Leer más

    $28 MXN o gratis con Kobo Plus

  • Jednoduchý prístup k e-mailovému marketingu

    Ako využiť e-mailový marketing na zvýšenie predaja a zníženie nákladov vo vašom podniku

    E-mailový marketing, ktorý funguje prostredníctvom praktickej príručky, ktorá vás krok za krokom prevedie vývojom víťazného e-mailového marketingu. Spoznáte stratégie profesionálov, ktorí efektívne využívajú e-mailové systémy na dosiahnutie vysokého predaja a popularity napriek malému alebo obmedzenému rozpočtu. Pripravte si plán e-mailového marketingu, preveďte praktické stratégie do praxe a ... Leer más

    $28 MXN o gratis con Kobo Plus

  • Consultor 2.0

    Cómo organizar y gestionar el nuevo marketing para consultores y profesionales

    +++ Precio de promoción hasta el 31 de diciembre +++Pocos campos de trabajo han experimentado cambios tan drásticos y profundos en los últimos años como el de la profesión independiente. El consultor y el profesional se han encontrado atrapados en un paradigma completamente nuevo, en el que por un lado el acceso simplificado a la profesión ha llevado al crecimiento de la competencia, mientras que ... Leer más

    $9 MXN o gratis con Kobo Plus

  • Pazarlama Evangelistinin El Kitabı

    Pazarlama evangelistinin ilkelerini kullanarak ürünlerinizi, fikirlerinizi veya şirketinizi nasıl tanıtabilirsiniz

    Pazarlama evangelisti nedir ve nasıl çalışır? Disiplinin çalışma prensipleri nelerdir? İnsanların katılmaktan mutlu oldukları bir dünya yaratmak için nasıl çalışılıyor?Pazarlama evangelisti, bir paradigma değişimini hedefleyen gerçek bir disiplini temsil eder. Sadece satış raporlarınızın performansını değiştirmekle kalmaz, çok daha geniş ve derin hedefleri amaçlar. Doğru uygulandığında, kelimenin ... Leer más

    $19 MXN o gratis con Kobo Plus

  • Простий підхід до Pay Per Click

    Інформація та ключові поняття для розуміння механізму роботи платної реклами в Інтернеті

    Ця книга створена для того, щоб дати прості, практичні та ефективні відповіді на основні питання, що стосуються створення грамотно складеного PPC (pay per click) плану та механізмів його роботи. Мета: дозволити читачеві добре зрозуміти тему, використовуючи достатньо короткий текст, щоб він міг закінчити читання, скориставшись багатьма моментами очікування і затримки впродовж дня.Серед тем, ... Leer más

    $28 MXN o gratis con Kobo Plus

  • The marketing evangelist handbook

    How to promote your products, ideas or company using the principles of the marketing evangelist

    What is the marketing evangelist and how does it work? What are the operating principles of the discipline? How does it work to create a world in which people are happy to participate?The marketing evangelist is a true paradigm shift discipline. It doesn't just change the performance of your sales reports, it aims at much broader and deeper goals. When applied correctly, it can literally change ... Leer más

    Antes $25 MXN Ahora $19 MXN o gratis con Kobo Plus