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eBooks de Informática general

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  • Financial Feminist

    Libérate del patriarcado, controla tu dinero y construye la vida que sueñas

    de Tori Dunlap ...
    Traducido por Jacinto Pariente ...
    EL DINERO SIGNIFICA OPCIONES. APRENDE A CONVERTIR TU EDUCACIÓN FINANCIERA EN TU MAYOR PODERAUTORA BESTSELLER DEL NEW YORK TIMES«La voz de referencia en finanzas personales para mujeres.» CNBCCuando Tori Dunlap renunció a un trabajo tóxico, no fue por impulso sino porque contaba con un colchón de emergencia que le dio libertad real para elegir. Esa decisión cambió su vida y dio origen a Her... ... Leer más

    $159 MXN o gratis con Kobo Plus

  • The Cold Start Problem

    Using Network Effects to Scale Your Product

    de Andrew Chen ...
    'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by ... Leer más

    $236 MXN

  • The Lonely Century

    A Call to Reconnect

    de Noreena Hertz ...
    *** THE INTERNATIONAL BESTSELLER ***'If we could issue a reading list to 10 Downing Street, I'd put this book near the top.'GUARDIAN'Explosive, timely and urgent'DAILY TELEGRAPH'Revealing, empathetic and timely'JONATHAN FREEDLAND'Brilliant, powerful and hopeful'PHILIPPA PERRYEven before a global pandemic introduced us to ... ... Leer más

    $233 MXN

  • This Way Up

    When Maps Go Wrong (and Why it Matters)

    de Map Men ...
    A SUNDAY TIMES #1 BESTSELLERA Waterstones Best Nature & Travel Writing Book 2025'Educational, smart and funny’ Richard Osman‘This book is superb’ Charlie Brooker‘Brilliant. Fascinating. Hilarious.’ Jonn Elledge, bestselling author of A History of the World in 47 BordersThe debut book from the YouTube sensation and all-round cartographical ne... ... Leer más

    $258 MXN

  • Ways of Being

    Animals, Plants, Machines: The Search for a Planetary Intelligence

    de James Bridle ...
    'Heady, exhilarating, often astonishing' New York Times'Iridescently original, deeply disorientating and yet somehow radically hopeful ... worth reading and rereading' Brian Eno'Be prepared to re-evaluate your relationship with the amazing life forms with whom we share the planet. Fascinating, innovative and thought provoking: I thoroughly recommend Ways of Being' Dr Jane Goodall, DBERecent years ... Leer más

    $247 MXN

  • The Myth of Artificial Intelligence

    Why Computers Can’t Think the Way We Do

    de Erik J. Larson ...
    **“Exposes the vast gap between the actual science underlying AI and the dramatic claims being made for it.” —John Horgan“If you want to know about AI, read this book…It shows how a supposedly futuristic reverence for Artificial Intelligence retards progress when it denigrates our most irreplaceable resource for any future progress: our own human intelligence.” —Peter Thiel**Ever since Alan Turing ... Leer más

    $246 MXN

  • The Art of Game Design

    A Book of Lenses, Third Edition

    de Jesse Schell ...
    The Art of Game Design guides you through the design process step-by-step, helping you to develop new and innovative games that will be played again and again. It explains the fundamental principles of game design and demonstrates how tactics used in classic board, card and athletic games also work in top-quality video games.Good game design happens when you view your game from as many ... Leer más

    $1,372 MXN

  • Hello World

    How to be Human in the Age of the Machine

    de Hannah Fry ...
    'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times)You are accused of a crime. Who would you rather determined your fate - a human or an algorithm?An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence.Welcome to the age of the algorithm, the story of a not ... Leer más

    $236 MXN

  • The Singularity Is Near

    When Humans Transcend Biology

    de Ray Kurzweil ...
    'Startling in scope and bravado.' The New York TimesA radical and optimistic view of the future course of human development from the bestselling author of How to Create a Mind and who Bill Gates calls 'the best person I know at predicting the future of artificial intelligence.'For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of ... Leer más

    $202 MXN

  • Scary Smart

    The Future of Artificial Intelligence and How You Can Save Our World

    de Mo Gawdat ...
    **A Sunday Times Business Book of the Year.Scary Smart will teach you how to navigate the scary and inevitable intrusion of Artificial Intelligence, with an accessible blueprint for creating a harmonious future alongside AI. From Mo Gawdat, the former Chief Business Officer at Google [X] and bestselling author of Solve for Happy.**'Technology is putting our humanity at risk to an unprecedented ... Leer más

    $216 MXN

  • Visibilidad online

    Inmortaliza tu marca

    de David Ayala ...
    Series series SOCIAL MEDIA
    No importa el tipo de web o red social que utilices, o si eres dueño de un comercio electrónico o de una tienda local, lo realmente valioso hoy en día es que te conozcan en internet, ya no solo estar presente en la red, sino que puedan verte, que tú o tu marca seáis reconocibles en el universo virtual. Y es que solo de este modo podrás atraer realmente al mayor número posible de personas. Este ... Leer más

    $232 MXN

  • The No Spend Year

    How you can spend less and live more

    de Michelle McGagh ...
    Personal finance journalist, Michelle McGagh, takes on a challenge to not spend money for a whole year in an engaging narrative that combines personal experience with accessible advice on money so you can learn to spend less and live more.Michelle McGagh has been writing about money for over a decade but she was spending with abandon and ignoring bank statements. Just because she wasn't in serious ... Leer más

    $233 MXN

  • Ogilvy on Advertising

    de David Ogilvy ...
    David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and ... Leer más

    $123 MXN

  • The Data Warehouse Toolkit

    The Definitive Guide to Dimensional Modeling

    de Ralph Kimball, Margy Ross ...
    Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence!The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling ... Leer más

    $830 MXN

  • A World Without Work

    Technology, Automation and How We Should Respond

    de Daniel Susskind ...
    NOMINATED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020'A path-breaking, thought-provoking and in-depth study of how new technology will transform the world of work' Gordon Brown'Compelling... Should be required reading for any presidential candidate' New York TimesNew technologies have always provoked panic about workers being replaced by machines. In the past, such fears have been ... Leer más

    $379 MXN

  • What the Dormouse Said

    How the Sixties Counterculture Shaped the Personal Computer Industry

    de John Markoff ...
    “This makes entertaining reading. Many accounts of the birth of personal computing have been written, but this is the first close look at the drug habits of the earliest pioneers.” —New York TimesMost histories of the personal computer industry focus on technology or business. John Markoff’s landmark book is about the culture and consciousness behind the first PCs—the culture being counter– and ... Leer más

    $164 MXN

  • Bad Taste

    Or the Politics of Ugliness

    de Nathalie Olah ...
    TATE BOOK OF THE MONTH 2023A timely critique of consumer culture which captures this image-obsessed moment in history, perfect for fans of Zadie Smith's Feel Free and Jia Tolentino's Trick Mirror**.**This book is not a taste, nor an anti-taste, manual.This is an interrogation of the importance we place on seemingly objective ideas of taste in a culture that is saturated by imagery,... ... Leer más

    $204 MXN

  • ISC2 CISSP Certified Information Systems Security Professional Official Study Guide

    de Mike Chapple, James Michael Stewart, Darril Gibson ...
    Series series Sybex Study Guide
    CISSP Study Guide - fully updated for the 2024 CISSP Body of KnowledgeISC2 Certified Information Systems Security Professional (CISSP) Official Study Guide, 10th Edition has been completely updated based on the latest 2024 CISSP Detailed Content Outline. This bestselling Sybex Study Guide covers 100% of the CISSP objectives. You'll prepare smarter and faster with Sybex thanks to expert content, ... Leer más

    $924 MXN

  • Number Go Up

    Inside Crypto’s Wild Rise and Staggering Fall

    de Zeke Faux ...
    BOOK OF THE YEAR FOR WIRED | LA TIMES | FINANCIAL TIMES | WASHINGTON POST | GLOBE AND MAILUSED IN EVIDENCE IN THE TRIAL OF SAM BANKMAN-FRIEDIn 2021, cryptocurrency goes mainstream. Giant investment funds are buying it. Politicians endorse it. TV ads hail it as the future of money. Hardly anyone knows how it works - who cares when... ... Leer más

    $204 MXN

  • Just for Fun: The Story of an Accidental Revolutionary

    de Linus Torvalds, David Diamond ...
    Once upon a time Linus Torvalds was a skinny unknown, just another nerdy Helsinki techie who had been fooling around with computers since childhood. Then he wrote a groundbreaking operating system and distributed it via the Internet -- for free. Today Torvalds is an international folk hero. And his creation LINUX is used by over 12 million people as well as by companies such as IBM. Now, in a ... Leer más

    $144 MXN

  • The Music of the Primes

    Why an unsolved problem in mathematics matters (Text Only)

    de Marcus du Sautoy ...
    (This ebook contains a limited number of illustrations.)The ebook of the critically-acclaimed popular science book by a writer who is fast becoming a celebrity mathematician.Prime numbers are the very atoms of arithmetic. They also embody one of the most tantalising enigmas in the pursuit of human knowledge. How can one predict when the next prime number will occur? Is there a formula which could ... Leer más

    $156 MXN

  • The Creativity Code

    How AI is learning to write, paint and think

    de Marcus du Sautoy ...
    Will a computer ever compose a symphony, write a prize-winning novel, or paint a masterpiece? And if so, would we be able to tell the difference?As humans, we have an extraordinary ability to create works of art that elevate, expand and transform what it means to be alive.Yet in many other areas, new developments in AI are shaking up the status quo, as we find out how many of the tasks humans ... Leer más

    $285 MXN

  • 67 idées et astuces marketing

    mieux vendre votre livre - construire votre plateforme

    de Lionel Borie ...
    Ce guide vous présente 67 idées et astuces pour vous aider à mieux vendre vos livres. Par exemple grâce à l'astuce 28, je suis arrivé à la première place de l'iBookstore avec un livre technique, devant Harry Potter. Je l'ai fait plusieurs fois avec le même succès, parfois en la couplant avec l'astuce 29. Mais aussi : Comment faire en sorte que votre lecteur achètent la suite de votre série - ... Leer más

    Gratis

  • Cybersecurity and Cyberwar

    What Everyone Needs to Know®

    de P.W. Singer, Allan Friedman ...
    Series series What Everyone Needs To Know®
    A generation ago, "cyberspace" was just a term from science fiction, used to describe the nascent network of computers linking a few university labs. Today, our entire modern way of life, from communication to commerce to conflict, fundamentally depends on the Internet. And the cybersecurity issues that result challenge literally everyone: politicians wrestling with everything from cybercrime to ... Leer más

    $179 MXN