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eBooks de Desarrollo y crecimiento

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  • Nunca pares

    Autobiografía del fundador de Nike

    de Phil Knight ...
    Traducido por Francisco José Ramos Mena, Efrén del Valle Peñamil ...
    Phil Knight nos habla por primera vez de la auténtica historia que hay detrás de Nike, la empresa que fundó en 1962, que hoy en día factura más de 30 000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo.Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. ... Leer más

    $199 MXN

  • Administración del tiempo

    de Brian Tracy ...
    Series Libro 7 - La biblioteca del éxito
    Lleno de la sabiduría característica de Brian Tracy, este libro te ayudará a conseguir más cosas... y con mucho menos estrés.Administración del tiempo Más que cualquier otra habilidad en tu carrera, la capacidad de manejar el tiempo determinará tu éxito o fracaso. Es una simple ecuación. En cuanto mejor uses tu tiempo, conseguirás más y más grandes serán tus recompensas. Esta práctica guía de ... Leer más

    $139 MXN

  • Manual para elaborar manuales de politicas y procedimientos

    de Martín G. Alvarez Torres ...
    A solid business structure is key for those that want to stand out in a highly competitive world. This book includes the necessary tools you'll need to succeed. It uses diagrams and flow charts, along with essential policies that will help you structure your business into a success. ... Leer más

    $206 MXN o gratis con Kobo Plus

  • Domina el arte del storytelling

    Las claves para atraer y persuadir a través de una buena historia

    de Nicolas Martin ...
    Traducido por Laura Bernal Martin ...
    Series series Coaching
    Los secretos para lograr que tu historia deje huellaEste libro es una guía práctica y accesible para dominar el arte del storytelling, que te aportará la información esencial y te permitirá ganar tiempo.En tan solo 50 minutos podrás:•Captar la atención de cualquier tipo de público para transmitir un mensaje que se quede en la memoria y que sea efectivo•Aumentar la eficacia de tu comunicación para ... Leer más

    $250 MXN o gratis con Kobo Plus

  • High-Profit Prospecting

    Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results

    de Mark Hunter, CSP ...
    Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects.In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.Merging new strategies with proven ... Leer más

    $219 MXN

  • The Complete Book of Business Plans

    Simple Steps to Writing Powerful Business Plans

    de Joseph A Covello, Brian J Hazelgren ...
    Series series Complete Book of
    Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time.Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment ... Leer más

    $364 MXN

  • Reingeniería Actitudinal: La ciencia y el arte de potenciar la actitud

    de Dr. Juan Pablo Aguilar Meza ...
    ¿Qué hay detrás de la actitud? ¿Tiene algún impacto en los resultados que vemos en el día a día? ¿Es posible mejorar nuestra actitud o ayudar a otros a hacerlo?En Reingeniería Actitudinal: La ciencia y el arte de potenciar la actitud el Dr. Juan Pablo Aguilar, uno de los pioneros y principales investigadores sobre la reingeniería actitudinal con una vasta experiencia ayudando a personas y ... Leer más

    $185 MXN o gratis con Kobo Plus

  • El gran plan

    Una estrategia simple para cultivar un negocio extraordinario

    de Mike Michalowicz ...
    «Un contundente consejo dirigido al emprendedor que está estancado en la errante generalidad en lugar de la especificidad significativa. Muchas semillas que valen la pena plantar.» -Seth GodinExiste un increble método para convertir un negocio pequeño en una compañía multimillonaria lder de la industria: el mismo que utilizan los campesinos para tener las calabazas más grandes y ganar los ... Leer más

    Antes $249 MXN Ahora $189 MXN

  • Winning

    The Ultimate Business How-To Book

    de Jack Welch, Suzy Welch ...
    A champion manager of people, Jack Welch shares the hard-earned wisdom and leadership principles of a storied career in what will become the ultimate business bible.With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their career development. Loaded ... Leer más

    $370 MXN

  • Handbook of New Product Development Management

    Edición de Christoph Loch, Stylianos Kavadias ...
    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of ... Leer más

    $2,504 MXN

  • Nuevas ventas. Simplificadas.

    El manual esencial para el desarrollo de posibles y nuevos negocios

    de Mike Weinberg ...
    La vida de tu negocio consiste en abrir cuentas nuevas constantemente. Tanto si eres representante, gerente o ejecutivo de ventas, se espera de ti que atraigas nuevos negocios, y necesitarás una fórmula comprobada para la prospección, el desarrollo y cierre de tratos. Aquí encontrarás la respuesta.Porque en las ventas no existe nada que dure para siempre, necesitas nuevos clientes y nuevos ... Leer más

    $75 MXN

  • Good to Great

    Why Some Companies Make the Leap...And Others Don't

    de Jim Collins ...
    Series Libro 1 - Good to Great
    The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?The StudyFor years, ... Leer más

    $370 MXN

  • Range

    Why Generalists Triumph in a Specialized World

    de David Epstein ...
    The #1 New York Times bestseller that has all America talking, from the author of the highly anticipated Inside the Box: How Constraints Make Us Better.“The most important business—and parenting—book of the year.” —Forbes“Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. PinkShortlisted for the <e... ... Leer más

    $183 MXN

  • Trading in the Zone

    Master the Market with Confidence, Discipline, and a Winning Attitude

    de Mark Douglas ...
    Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation. ... Leer más

    $216 MXN

  • Continuous Discovery Habits

    Discover Products that Create Customer Value and Business Value

    de Teresa Torres ...
    "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Leer más

    $199 MXN

  • Secrets of the Millionaire Mind

    Mastering the Inner Game of Wealth

    de T. Harv Eker ...
    #1 New York Times, Wall Street Journal, and USA Today Bestseller!Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their ... Leer más

    $306 MXN

  • Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    de Steven D. Levitt, Stephen J. Dubner ...
    The legendary bestseller that encouraged millions of readers to look at the hidden side of everythingWhich is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and the KKK have in common?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar ... Leer más

    $193 MXN

  • Ultralearning

    Master Hard Skills, Outsmart the Competition, and Accelerate Your Career

    de Scott H. Young ...
    Now a Wall Street Journal bestseller.Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning EPB offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through accelerated self-education.In these tumultuous times of economic and ... Leer más

    $338 MXN

  • The New One Minute Manager

    de Ken Blanchard, Spencer Johnson, M.D. ...
    A new edition based on the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world. New One Minute Manager, The offers proven management techniques for you to succeed sooner with less stress in changing times—both at work and at home.For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives ... Leer más

    $274 MXN

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    $216 MXN

  • Sprint

    the bestselling guide to solving business problems and testing new ideas the Silicon Valley way

    de Jake Knapp, John Zeratsky, Braden Kowitz ...
    From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The ... Leer más

    $342 MXN

  • The Confidence Code

    The Science and Art of Self-Assurance---What Women Should Know

    de Katty Kay, Claire Shipman ...
    The New York Times bestseller, now in paperback and updated with a new introductionConfidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives.Is confidence hardwired into the DNA of a lucky ... Leer más

    $219 MXN

  • Think Like a Freak

    The Authors of Freakonomics Offer to Retrain Your Brain

    de Steven D. Levitt, Stephen J. Dubner ...
    The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Leer más

    $208 MXN

  • Development as Freedom

    de Amartya Sen ...
    By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development--for both rich and poor--in the twenty-first century.Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom ... Leer más

    $108 MXN