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明天的遊戲規則：運用數位槓桿，迎向市場新局

de 黃俊堯 ...

Series series 商戰系列
為何迄今台灣品牌多數走不出國門？為何台灣臉書活躍率冠全球，市場上卻見數位空洞？▍不到半世紀，音樂產業歷經黑膠唱片→卡帶→CD唱片→MP3→串流等五種主流模式。▍影視娛樂方面則從電影→電視→隨選電視，乃至無須綁縛於電視螢幕的多屏影視訂閱服務。▍零售日常用品傳統以街角雜貨店為主要經營模式，但雜貨店功能被連鎖超商置換。▍Line在台灣的普及，讓電信業者語音收入大減。▍Uber在全球各市場，嚴重地挑戰傳統重度管制的計程車業經營。數位浪潮正席捲全球，不僅挑戰實體零售經營邏輯、顛覆媒體生態與獲利模式、改變製造生產格局，更將撼動台灣70萬金融人員金飯碗！要在這場淘汰賽中存活，本書告訴你不能不知道的遊戲新規則！台大商學院教授黃俊堯老師，因見到國內企業界對於數位變局、機會、挑戰的相對無感，甚至已落入「數位空洞」景況，馬雲更調侃台灣的網路產業發展是：「起得大早，趕個晚集。」因此撰寫《看懂，然後知輕重》一... ... Leer más

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為何迄今台灣品牌多數走不出國門？為何台灣臉書活躍率冠全球，市場上卻見數位空洞？▍不到半世紀，音樂產業歷經黑膠唱片→卡帶→CD唱片→MP3→串流等五種主流模式。▍影視娛樂方面則從電影→電視→隨選電視，乃至無須綁縛於電視螢幕的多屏影視訂閱服務。▍零售日常用品傳統以街角雜貨店為主要經營模式，但雜貨店功能被連鎖超商置換。▍Line在台灣的普及，讓電信業者語音收入大減。▍Uber在全球各市場，嚴重地挑戰傳統重度管制的計程車業經營。數位浪潮正席捲全球，不僅挑戰實體零售經營邏輯、顛覆媒體生態與獲利模式、改變製造生產格局，更將撼動台灣70萬金融人員金飯碗！要在這場淘汰賽中存活，本書告訴你不能不知道的遊戲新規則！台大商學院教授黃俊堯老師，因見到國內企業界對於數位變局、機會、挑戰的相對無感，甚至已落入「數位空洞」景況，馬雲更調侃台灣的網路產業發展是：「起得大早，趕個晚集。」因此撰寫《看懂，然後知輕重》一...
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Decision Making

de Lesley Morrissey ...

Series Libro 11 - Hands On Management: Managing Yourself
We all make decisions every day – shall I get up when the alarm goes off, or stay in bed another 10 minutes; do I want cereal or a cooked breakfast; do I want to walk or get the bus?Whichever decision we make there is an associated negative and positive impact. The decision may be a ‘gut reaction’, but the consequences have also had an effect on that final decision.Deciding what to have for ... Leer más

Antes $69 MXN Ahora $58 MXN

We all make decisions every day – shall I get up when the alarm goes off, or stay in bed another 10 minutes; do I want cereal or a cooked breakfast; do I want to walk or get the bus?Whichever decision we make there is an associated negative and positive impact. The decision may be a ‘gut reaction’, but the consequences have also had an effect on that final decision.Deciding what to have for
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The Unemployed Strategist

How to Think Clearly When You Need Income Fast

de Caleb Morgan ...

The first week of unemployment can make every decision feel urgent.You need income. Applications are waiting. Advice is coming from every direction. Fear pushes you to move faster, while shock, shame, anger, and exhaustion make it harder to judge which actions will actually help.The Unemployed Strategist: How to Think Clearly When You Need Income Fast is written for job seekers who cannot afford ... Leer más

$139 MXN o gratis con Kobo Plus

The first week of unemployment can make every decision feel urgent.You need income. Applications are waiting. Advice is coming from every direction. Fear pushes you to move faster, while shock, shame, anger, and exhaustion make it harder to judge which actions will actually help.The Unemployed Strategist: How to Think Clearly When You Need Income Fast is written for job seekers who cannot afford
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How to Not Know

The Value of Uncertainty in a World that Demands Answers

de Simone Stolzoff ...

National Bestseller**"Spectacular." —Daniel PinkA guide to dealing with uncertainty at a time when our lives have never felt less certain.**From our careers to our politics to our personal lives, the future is unknown. And yet, our capacity to tolerate this uncertainty is in decline. How to Not Know will help you prepare for and even appreciate the uncertainty that surrounds us.Through gripping ... Leer más

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National Bestseller**"Spectacular." —Daniel PinkA guide to dealing with uncertainty at a time when our lives have never felt less certain.**From our careers to our politics to our personal lives, the future is unknown. And yet, our capacity to tolerate this uncertainty is in decline. How to Not Know will help you prepare for and even appreciate the uncertainty that surrounds us.Through gripping
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Canada begs to differ: Never a 51st state of USA

de DM Ole Kiminta ...

At the core of Canadian cultural identity is the recognition and celebration of diversity. Canada is often described as a multicultural society, where various ethnic groups coexist and contribute to the national character. This embrace of multiculturalism is enshrined in Canadian law and policy, promoting inclusivity and respect for different cultural expressions. In contrast, the United States, ... Leer más

$86 MXN o gratis con Kobo Plus

At the core of Canadian cultural identity is the recognition and celebration of diversity. Canada is often described as a multicultural society, where various ethnic groups coexist and contribute to the national character. This embrace of multiculturalism is enshrined in Canadian law and policy, promoting inclusivity and respect for different cultural expressions. In contrast, the United States,
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Fact-based decision making

Handvatten voor een op feiten gebaseerde besluitvorming

de Dries Van Nieuwenhuyse ...

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The Subscription Trap

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de Henrik Mehta ...

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The Subscription TrapHow Free Trials, Hidden Fees, Dark Patterns, and Cancellation Obstacles Drain Consumers over TimeBy Henrik MehtaA subscription rarely feels dangerous when you start it. The amount looks small. The trial looks temporary. The renewal date feels far away. Then the charges multiply across cards, app stores, bank accounts, family devices, software tools, and services you barely
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Outsmarting the Sales Script

A Strategic Guide to Recognizing Manipulation, Resisting Coercion, and Taking Back Control in Every Cold Call and Unsolicited Pitch

de Hermes Lisandro ...

Outsmarting the Sales ScriptA Strategic Guide to Recognizing Manipulation, Resisting Coercion, and Taking Back Control in Every Cold Call and Unsolicited PitchThe call sounds harmless. The message feels personal. The offer is “available today only.” Before you realize what has happened, a stranger has set the pace, framed the problem, and made hesitation feel like a mistake.Outsmarting the Sales ... Leer más

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Outsmarting the Sales ScriptA Strategic Guide to Recognizing Manipulation, Resisting Coercion, and Taking Back Control in Every Cold Call and Unsolicited PitchThe call sounds harmless. The message feels personal. The offer is “available today only.” Before you realize what has happened, a stranger has set the pace, framed the problem, and made hesitation feel like a mistake.Outsmarting the Sales
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HBR Guide to Executing Your Strategy

de Harvard Business Review ...

Series series HBR Guide
Put your strategy into action.Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls apart, initiatives fail, and leaders are left wondering how to pick up the pieces.The HBR Guide to Executing Your Strategy is here to help. This book ... Leer más

Antes $315 MXN Ahora $259 MXN o gratis con Kobo Plus

Put your strategy into action.Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls apart, initiatives fail, and leaders are left wondering how to pick up the pieces.The HBR Guide to Executing Your Strategy is here to help. This book
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"Você não é assim, Você está assim"

Um guia prático para mudar hábitos, decisões e resultados

de Julio César Silva ...

"Você não é assim, Você está assim" propõe uma abordagem inovadora sobre a construção da identidade humana, baseando-se na ciência do comportamento. Desafiando rótulos e crenças limitantes, o autor revela que o que chamamos de "essência" é, na verdade, um conjunto de comportamentos aprendidos. O livro ensina que podemos reaprender e transformar nossas respostas, ajustando o ambiente e fortalecendo ... Leer más

$199 MXN o gratis con Kobo Plus

"Você não é assim, Você está assim" propõe uma abordagem inovadora sobre a construção da identidade humana, baseando-se na ciência do comportamento. Desafiando rótulos e crenças limitantes, o autor revela que o que chamamos de "essência" é, na verdade, um conjunto de comportamentos aprendidos. O livro ensina que podemos reaprender e transformar nossas respostas, ajustando o ambiente e fortalecendo
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La Stratégie Blue Ocean

Créer de nouveaux espaces de développement et saisir les opportunités de croissance

de Peter Lanore ...

Series series Must Read Business
Embarquez pour un voyage dans "La Stratégie Blue Ocean" afin de créer de nouveaux espaces de développement et saisir les opportunités de croissance. Ce livre vous explique la méthode, son utilisation, ses forces et limites, tout en explorant des modèles alternatifs. Appliquez-la grâce à des exemples concrets et approfondissez vos connaissances avec les lectures recommandées. Les conclusions et ... Leer más

$250 MXN o gratis con Kobo Plus

Embarquez pour un voyage dans "La Stratégie Blue Ocean" afin de créer de nouveaux espaces de développement et saisir les opportunités de croissance. Ce livre vous explique la méthode, son utilisation, ses forces et limites, tout en explorant des modèles alternatifs. Appliquez-la grâce à des exemples concrets et approfondissez vos connaissances avec les lectures recommandées. Les conclusions et
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Critical Thinking & Dark Psychology Secrets 101

Beginners Guide for Problem Solving and Decision Making skills to become a better Critical Thinker, then Learn the art of reading people & Manipulation!

de Pamela Hughes ...

If you feel psychologically pressured and want to learn how to make effective and informed decisions then keep reading….Do you want to avoid being a target of social influence and manipulation? Do you feel guilty for wanting to say no although you have not done anything wrong? Do you often find your decisions are based on assumptions rather than knowing the facts? Are you tired of repeatedly ... Leer más

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If you feel psychologically pressured and want to learn how to make effective and informed decisions then keep reading….Do you want to avoid being a target of social influence and manipulation? Do you feel guilty for wanting to say no although you have not done anything wrong? Do you often find your decisions are based on assumptions rather than knowing the facts? Are you tired of repeatedly
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Mapping Experiences

A Complete Guide to Activating Customer-Centered Collaboration

de Jim Kalbach ...

It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action. As data and ... Leer más

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It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action. As data and
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The Performance of Projects and Project Management

Sustainable Delivery in Project Intensive Companies

Edición de Laurence Lecoeuvre ...

In the increasing number of heavily projectized organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management.This involves developing new skills and capabilities, such as a learning approach across projects. It also involves transforming established approaches such as corporate governance to match the new project-oriented ... Leer más

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In the increasing number of heavily projectized organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management.This involves developing new skills and capabilities, such as a learning approach across projects. It also involves transforming established approaches such as corporate governance to match the new project-oriented
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Exploiting Future Uncertainty

Creating Value from Risk

de David Hillson ...

Whatever the future holds, one thing is sure: nothing is certain except uncertainty. Prediction is always hard, especially about the future, but the biggest risk is not taking any risk at all. All businesses face significant levels of uncertainty these days. To succeed you need to exploit future uncertainty, turning it to your advantage by managing risk effectively. This book shows you how. In his ... Leer más

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Whatever the future holds, one thing is sure: nothing is certain except uncertainty. Prediction is always hard, especially about the future, but the biggest risk is not taking any risk at all. All businesses face significant levels of uncertainty these days. To succeed you need to exploit future uncertainty, turning it to your advantage by managing risk effectively. This book shows you how. In his
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The Thinking Mind

A Festschrift for Ken Manktelow

Edición de Niall Galbraith, Erica Lucas, David Over ...

The field of thinking has undergone a revolution in recent years, opening itself up to new perspectives and applications. The traditional focus on laboratory-based thinking has transformed as theoretical work is now being applied to new contexts and real-world issues. This volume presents a state-of-the-art survey of human thinking in everyday life, based around, and in tribute to, one of the ... Leer más

$1,269 MXN

The field of thinking has undergone a revolution in recent years, opening itself up to new perspectives and applications. The traditional focus on laboratory-based thinking has transformed as theoretical work is now being applied to new contexts and real-world issues. This volume presents a state-of-the-art survey of human thinking in everyday life, based around, and in tribute to, one of the
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Social Psychology and Economics

Edición de David De Cremer, Marcel Zeelenberg, J. Keith Murnighan ...

Series series The Society for Judgment and Decision Making Series
This book combines chapters written by leading social psychologists and economists, illuminating the developing trends in explaining and understanding economic behavior in a social world.It provides insights from both fields, communicated by eloquent scholars, and demonstrates through recent research and theory how economic behaviors may be more effectively examined using a combination of both ... Leer más

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This book combines chapters written by leading social psychologists and economists, illuminating the developing trends in explaining and understanding economic behavior in a social world.It provides insights from both fields, communicated by eloquent scholars, and demonstrates through recent research and theory how economic behaviors may be more effectively examined using a combination of both
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Conflicted

How Productive Disagreements Lead to Better Outcomes

de Ian Leslie ...

Drawing on advice from the world’s leading experts on conflict and communication—from relationship scientists to hostage negotiators to diplomats—Ian Leslie, a columnist for the New Statesman, shows us how to transform the heat of conflict, disagreement and argument into the light of insight, creativity and connection, in a book with vital lessons for the home, workplace, and public arena.For most ... Leer más

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Drawing on advice from the world’s leading experts on conflict and communication—from relationship scientists to hostage negotiators to diplomats—Ian Leslie, a columnist for the New Statesman, shows us how to transform the heat of conflict, disagreement and argument into the light of insight, creativity and connection, in a book with vital lessons for the home, workplace, and public arena.For most
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Street Smart Stories in Business

de Jahidul Islam ...

In the real world of commerce, static planning is an illusion. Markets are disrupted, consumer behaviors shift in a heartbeat, and the competitive terrain is constantly re-engineered by hidden forces. In this environment, the greatest threat to an enterprise is never a lack of resources; it is strategic rigidity. A street-smart business eliminates this vulnerability through relentless adaptability ... Leer más

$68 MXN o gratis con Kobo Plus

In the real world of commerce, static planning is an illusion. Markets are disrupted, consumer behaviors shift in a heartbeat, and the competitive terrain is constantly re-engineered by hidden forces. In this environment, the greatest threat to an enterprise is never a lack of resources; it is strategic rigidity. A street-smart business eliminates this vulnerability through relentless adaptability
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Ask More

The Power of Questions to Open Doors, Uncover Solutions, and Spark Change

de Frank Sesno ...

What hidden skill links successful people in all walks of life? The answer is surprisingly simple: they know how to ask the right questions at the right time.Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. The right question can provide for us not only the answer we need right then but also the ones we’ll need tomorrow.Emmy award ... Leer más

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What hidden skill links successful people in all walks of life? The answer is surprisingly simple: they know how to ask the right questions at the right time.Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. The right question can provide for us not only the answer we need right then but also the ones we’ll need tomorrow.Emmy award
... Leer más
Navigating Strategic Decisions

The Power of Sound Analysis and Forecasting

de John E. Triantis ...

Based on four decades of experience and research, Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting explains how to improve the decision-making process in your organization through the use of better long-term forecasts and decision support. Filled with time-tested methodologies and models, it provides you with the tools to establish the organization, processes, methods, ... Leer más

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Based on four decades of experience and research, Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting explains how to improve the decision-making process in your organization through the use of better long-term forecasts and decision support. Filled with time-tested methodologies and models, it provides you with the tools to establish the organization, processes, methods,
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Political Psychology And Foreign Policy

de Eric Singer, Valerie M Hudson ...

First published in 1992. One of the issues of particular interest to political psychologists centers around how foreign policy decisions are made. The psychological phenomena that political psychologists examine have to do with how individuals perceive, interpret, feel about, an d react to their environment. The political factors have to do with the activities involved in governing or the making ... Leer más

$943 MXN

First published in 1992. One of the issues of particular interest to political psychologists centers around how foreign policy decisions are made. The psychological phenomena that political psychologists examine have to do with how individuals perceive, interpret, feel about, an d react to their environment. The political factors have to do with the activities involved in governing or the making
... Leer más
Coping With Crisis

Pull your company back from the brink

de 50minutes ...

Series series Coaching
Ready to take your business to the next level? Find out everything you need to know about coping with a crisis with this practical guide.No company is invulnerable to crisis. Calamity can strike at any time, and the ensuing crisis situation will often make or break a business. Navigating these stressful times is never easy, but identifying potential risk factors and developing a detailed crisis ... Leer más

$250 MXN o gratis con Kobo Plus

Ready to take your business to the next level? Find out everything you need to know about coping with a crisis with this practical guide.No company is invulnerable to crisis. Calamity can strike at any time, and the ensuing crisis situation will often make or break a business. Navigating these stressful times is never easy, but identifying potential risk factors and developing a detailed crisis
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Effizientes Brainstorming

Tipps für Organisation und Durchführung von erfolgreichem Brainstorming

de Nicolas Zinque ...

Traducido por Sarah Mareike Lobeck ...

Series series Coaching
Alles über effizientes Brainstorming in nur 50 MinutenSie möchten von der Kreativität und Spontanität der Gruppe profitieren und gleichzeitig konkrete Ergebnisse erzielen? Sie möchten innovative Lösungen finden, ohne das Thema aus dem Auge zu verlieren? Sie moderieren zum ersten Mal ein Brainstorming? Mit der richtigen Vorbereitung, auf das Team zugeschnittene Ansätze und Methoden sowie den ... Leer más

$250 MXN o gratis con Kobo Plus

Alles über effizientes Brainstorming in nur 50 MinutenSie möchten von der Kreativität und Spontanität der Gruppe profitieren und gleichzeitig konkrete Ergebnisse erzielen? Sie möchten innovative Lösungen finden, ohne das Thema aus dem Auge zu verlieren? Sie moderieren zum ersten Mal ein Brainstorming? Mit der richtigen Vorbereitung, auf das Team zugeschnittene Ansätze und Methoden sowie den
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Recomendado para ti

eBooks de Toma de decisiones y solución de problemas

明天的遊戲規則：運用數位槓桿，迎向市場新局

Decision Making

The Unemployed Strategist

How to Not Know

Canada begs to differ: Never a 51st state of USA

Fact-based decision making

The Subscription Trap

Outsmarting the Sales Script

HBR Guide to Executing Your Strategy

"Você não é assim, Você está assim"

La Stratégie Blue Ocean

Critical Thinking & Dark Psychology Secrets 101

Mapping Experiences

The Performance of Projects and Project Management

Exploiting Future Uncertainty

The Thinking Mind

Social Psychology and Economics

Conflicted

Street Smart Stories in Business

Ask More

Navigating Strategic Decisions

Political Psychology And Foreign Policy

Coping With Crisis

Effizientes Brainstorming