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eBooks de Atención al Cliente

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  • High-Profit Prospecting

    Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results

    de Mark Hunter, CSP ...
    Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects.In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.Merging new strategies with proven ... Leer más

    $219 MXN

  • Servicio con pasión

    de Fernando Sánchez Paredes, Gabriel Vallejo López ...
    Análisis de algunos de los casos más importantes de servicio al cliente en América LatinaEl servicio es fundamental para asegurar la fidelidad de los clientes. Sin embargo, este razonamiento no parece favorecer la experiencia de los usuarios, que a diario deben enfrentarse con situaciones donde la amabilidad, el respeto y la celeridad no sobresalen. ¿Por qué es tan difícil prestar un buen servicio ... Leer más

    Antes $169 MXN Ahora $149 MXN

  • Delivering Happiness

    A Path to Profits, Passion, and Purpose

    de Tony Hsieh ...
    Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, ... Leer más

    Antes $181 MXN Ahora $34 MXN

  • Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

    de Joseph Michelli ...
    Lead Your Business the Starbucks WayForeword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and ... Leer más

    $321 MXN

  • Nuevas ventas. Simplificadas.

    El manual esencial para el desarrollo de posibles y nuevos negocios

    de Mike Weinberg ...
    La vida de tu negocio consiste en abrir cuentas nuevas constantemente. Tanto si eres representante, gerente o ejecutivo de ventas, se espera de ti que atraigas nuevos negocios, y necesitarás una fórmula comprobada para la prospección, el desarrollo y cierre de tratos. Aquí encontrarás la respuesta.Porque en las ventas no existe nada que dure para siempre, necesitas nuevos clientes y nuevos ... Leer más

    $75 MXN

  • Setting the Table

    The Transforming Power of Hospitality in Business

    de Danny Meyer ...
    The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he ... Leer más

    $219 MXN

  • The Thank You Economy

    de Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Leer más

    $274 MXN

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $218 MXN

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    de Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Leer más

    $233 MXN

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $200 MXN

  • Just Listen

    Discover the Secret to Getting Through to Absolutely Anyone

    de Mark Goulston ...
    Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his ... Leer más

    $243 MXN

  • Nice to Meet Myself

    de Borja Vilaseca ...
    Being truly comfortable with ourselves is merely a matter of wisdom. And even though this can be learnt without any external aid, some psychological tools can contribute to ease, delve into and accelerate this process towards self-knowledge. The Enneagram is one of them. It is like an instruction manual of the human condition through which we can understand the deepest motives ¾often unconscious ... Leer más

    $171 MXN

  • La ventaja del introvertido

    Cómo los introvertidos compiten y ganan

    de Matthew Pollard ...
    Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs. La ventaja del introvertido te equipará con un sistema completo enfocado a la venta transparente, auténtica y de baja presión.Los extrovertidos rara vez se quedan cortos de palabras, y sus ... Leer más

    $149 MXN

  • The Cornell School of Hotel Administration on Hospitality

    Cutting Edge Thinking and Practice

    Edición de Michael C. Sturman, Jack B. Corgel, Rohit Verma ...
    This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality ... Leer más

    $562 MXN

  • The Challenger Customer

    Selling to the Hidden Influencer Who Can Multiply Your Results

    de Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman ...
    From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades... ... Leer más

    $285 MXN

  • 7 Steps to Super Selling Success

    de MK Miller ...
    Too often salespeople get caught-up in doing things that do not have any great influence on successfully selling in today's fast-paced, dog-eat-dog, world. Everything from management faddism, organisational politics, blow-in and blow-hard guru consultants, and omnipresent technology; can cause a fatal drag on salesperson performance. When you are having that uncomfortable interview about your ... Leer más

    Gratis

  • Be Amazing or Go Home

    Seven Customer Service Habits that Create Confidence with Everyone

    de Shep Hyken ...
    Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn’t an out-of-reach goal. In fact, amazement is a habit that anyone can master—and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto “Always Be Amazing!” an everyday lifestyle and shows how you too ... Leer más

    $183 MXN

  • Unreasonable Hospitality

    The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

    de Will Guidara ...
    Series series Unreasonable Hospitality
    Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this ... Leer más

    Antes $417 MXN Ahora $236 MXN

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    de Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Leer más

    $333 MXN

  • Converted

    The Data-Driven Way to Win Customers' Hearts

    de Neil Hoyne ...
    When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace ... Leer más

    $150 MXN

  • You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

    de David Sandler, David H. Mattson ...
    The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a ... Leer más

    $389 MXN

  • Lean Customer Development

    Building Products Your Customers Will Buy

    de Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leer más

    $206 MXN

  • 12 Steps to Excellence

    How to Build a Great Team

    de C. David Crouch ...
    "Nobody understands the science of excellence like David Crouch." - Stephen M.R. Covey Creating excellence is an applied science. Drawing upon the experience of successful teams and their leaders, "12 Steps to Excellence" captures the essence of team excellence in an easy-to-execute method anyone can employ. Building a great team is a discipline that can be learned. How do you talk about the work ... Leer más

    $79 MXN

  • Professional Services Marketing

    Strategy and Tactics

    de William Winston, Frederick G Crane ...
    The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services ... Leer más

    $1,217 MXN