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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    de Kate Raworth ...
    Narrado por Kate Raworth ...

    Completo

    10 hora 49 minutos

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Leer más

    Antes $286 MXN Ahora $255 MXN

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $789 MXN

  • Audiolibro

    The Undoing Project

    A Friendship that Changed the World

    de Michael Lewis ...
    Narrado por Dennis Boutsikaris ...

    Completo

    10 hora 17 minutos

    Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Leer más

    $286 MXN

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $227 MXN

  • Audiolibro

    Giv din teenager gode pengevaner

    de Anne Juel Jørgensen ...
    Narrado por Katrine Bach ...

    Completo

    3 hora 41 minutos

    Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Leer más

    $399 MXN

  • Audiolibro

    The Great Economists

    How Their Ideas Can Help Us Today

    de Linda Yueh ...
    Narrado por Linda Yueh ...

    Completo

    14 hora 10 minutos

    Penguin presents the audiobook edition of The Great Economists written and read by Linda Yueh.What can the ideas of history's greatest economists tell us about the most important issues of our time?Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is ... Leer más

    Antes $286 MXN Ahora $255 MXN

  • Audiolibro

    Wanting

    The Power of Mimetic Desire in Everyday Life

    de Luke Burgis ...
    Narrado por Luke Burgis, Sean Patrick Hopkins ...

    Completo

    8 hora 54 minutos

    A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to ... Leer más

    $429 MXN

  • Audiolibro

    Dark Patterns, Deceptive Design, and the Law

    AI’s Hidden Influence on Our Digital Experience

    de MR Leiser ...
    Narrado por David Monteath, Harry Brignull ...

    Completo

    14 hora 17 minutos

    Bloomsbury presents Dark Patterns, Deceptive Design, and the Law: AI’s Hidden Influence on Our Digital Experience by MR Leiser read by David MonteathThis book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.These hidden design strategies – ... Leer más

    $417 MXN

  • Audiolibro

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    de Malcolm Gladwell ...
    Narrado por Edson Matus ...

    Completo

    9 hora 6 minutos

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Leer más

    $249 MXN

  • Audiolibro

    Customer Support: The Ultimate Guide to Turn Your Customer Service Into Your Marketing Secret Weapon

    de Rambone K. Market ...
    Narrado por Jesse Gross ...

    Completo

    24 minutos

    Do you have a business where customer support is critical?Are you getting it right every time?Could your customer support be improved to help your marketing?Every business relies on customers. It’s what drives the idea in the first place and what provides the profits that keep the business going. So it stands to reason that customer support should be something that is at the heart of what you’ve ... Leer más

    $99 MXN o gratis con Kobo Plus

  • Audiolibro

    Den lille guide til penge, krak & bobler

    de Martin Mygind ...
    Narrado por Marie Mondrup ...

    Completo

    3 hora 43 minutos

    Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor ... Leer más

    $206 MXN

  • Audiolibro

    The New Digital Age

    Reshaping the Future of People, Nations and Business

    de Eric Schmidt, Jared Cohen ...
    Narrado por Roger Wayne ...

    Completo

    10 hora 44 minutos

    This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs.From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness.The New Digital Age is the product of an unparalleled collaboration ... Leer más

    $500 MXN

  • Audiolibro

    Rockonomics

    What the Music Industry Can Teach Us About Economics (and Our Future)

    de Alan Krueger ...
    Narrado por Fred Berman ...

    Completo

    9 hora 6 minutos

    'An entertaining guide to economics by a former adviser to Barack Obama that uses the lessons of the music business to explain what is happening in the rest of the world' The Times, Books of the YearAlan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the ... Leer más

    $639 MXN

  • Audiolibro

    How to get free media coverage for your small business

    de Jules Brooke ...
    Narrado por Jules Brooke ...

    Completo

    4 hora 36 minutos

    PR is the most powerful way a small business can promote themselves - and it's free! Australian small business PR expert, Jules Brooke draws on decades of experience helping small businesses understand what is needed to get started, how to 'spin' your story and develop great story angles that appeal to readers, the process of contacting the media (including role plays), the types of media to ... Leer más

    $173 MXN o gratis con Kobo Plus

  • Audiolibro

    Today Is The Day

    de OBOM A. BOWEN ...
    Narrado por Mark Bramhall ...

    Completo

    4 hora 53 minutos

    The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Leer más

    $358 MXN o gratis con Kobo Plus

  • Audiolibro

    Uncopyable You

    CREATE A PERSONAL BRAND THAT GETS PEOPLE TO KNOW YOU, LIKE YOU, TRUST YOU, AND REMEMBER YOU!

    de Steve Miller, Kay Miller ...
    Narrado por Steve Miller, Kay Miller ...
    Series Audiolibro 4 - Marketing and Sales Brand-Building Strategies that Work

    Completo

    3 hora 56 minutos

    In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that ... Leer más

    $184 MXN o gratis con Kobo Plus

  • Audiolibro

    The How Wow!

    Secrets Behind World Class Service

    de John J. Murphy ...
    Narrado por Patrick Lawlor ...

    Completo

    57 minutos

    In his book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your s service.When was the last time you were “wowed” by the service you received?Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel or flying across the country. Or maybe you were not. It seems that the secrets behind world class service are ... Leer más

    $295 MXN

  • Audiolibro

    Prepara a tus Hijos para una Vida de Abundancia y Éxito

    de Coplin ...
    Narrado por Gelson Coplin ...

    Completo

    2 hora

    Prepara a tus Hijos para una Vida de Abundancia y Éxito es una guía práctica y motivadora para padres que desean transformar el futuro financiero de sus hijos. Este libro ofrece estrategias efectivas para enseñarles conceptos esenciales sobre dinero, ahorro, inversión y valores financieros desde temprana edad. A través de ejemplos claros, actividades prácticas y principios fundamentales, ... Leer más

    $185 MXN o gratis con Kobo Plus

  • Audiolibro

    The Challenger Sale

    How To Take Control of the Customer Conversation

    de Matthew Dixon, Brent Adamson ...
    Narrado por Matthew Dixon, Brent Adamson ...

    Completo

    5 hora 43 minutos

    Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... Leer más

    $322 MXN

  • Audiolibro

    Metail Economy, The

    Strategies for Transforming Your Business in the Me-Centric Consumer Revolution

    de Joel Bines ...
    Narrado por Zachary Johnson ...

    Completo

    5 hora 30 minutos

    Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economyArmed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers?"Me's"?have inverted the traditional power ... Leer más

    $406 MXN o gratis con Kobo Plus

  • Audiolibro

    Create Addictive Products That Keep Users Coming Back

    "Elevate your product creation! Discover engaging audio lessons that keep users hooked and coming back for more."

    de Reid Alistair ...
    Narrado por Nick Porter ...

    Completo

    2 hora 4 minutos

    Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s... ... Leer más

    $140 MXN o gratis con Kobo Plus

  • Audiolibro

    What Your Customer Wants and Can’t Tell You

    Unlocking Consumer Decisions with the Science of Behavioral Economics

    de Melina Palmer ...
    Narrado por Rachel Perry ...

    Completo

    8 hora 12 minutos

    Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy—and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.Behavioral economics is the future of brands and business. Unlocked goes beyond an academic ... Leer más

    $343 MXN

  • Audiolibro

    What to Ask

    How to Learn What Customers Need but Don't Tell You

    de Andrea Olson ...
    Narrado por Rachel Perry ...

    Completo

    4 hora 53 minutos

    Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we ... Leer más

    $343 MXN

  • Audiolibro

    Winning Tomorrow's Customer

    How to Build Customer Experience as a Competitive Advantage

    de Kari Korkiakoski ...
    Narrado por Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ...

    Completo

    2 hora 53 minutos

    Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... Leer más

    $204 MXN o gratis con Kobo Plus