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eBooks Publicité commerciale

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  • Unbrandable

    How to Succeed in the New Brand Space

    par Adam N. Stone ...
    The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want or that are bad for the environment. Then there are the 'Unbranded' brands, such as Nudie Jeans of Sweden and In-N-Out Burger in California, ... En savoir plus

    12,86 €

  • 广告创意设计手册

    par 史磊 ...
    《广告创意设计手册》是一本全面介绍广告创意设计的图书，特点是知识易懂、案例趣味、动手实践、发散思维。《广告创意设计手册》从学习广告创意设计的基础知识入手，循序渐进地为读者呈现一个个精彩实用的知识和技巧。本书共分为7 章，内容分别为广告创意设计的原理、广告创意设计的元素、广告创意设计的基础色、广告创意设计的构图、广告策划与创意设计的行业分类、广告创意设计的视觉印象、广告创意设计的秘籍。并且在多个章节中安排了设计理念、色彩点评、设计技巧、配色方案、佳作赏析等经典模块， 在丰富内容的同时，也增强了实用性。《广告创意设计手册》内容丰富、案例精彩、版式设计新颖，不仅适合广告创意设计师、广告设计师、平面设计师、初级读者学习使用，还可以作为大中专院校广告设计与制作专业及广告创意设计培训机构的教材， 也非常适合喜爱广告创意设计的读者朋友作为参考。 ... En savoir plus

    12,63 €

  • Designing for People

    par Henry Dreyfuss ...
    From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and ... En savoir plus

    15,13 €

  • Classic Typefaces

    American Type and Type Designers

    par David Consuegra ...
    Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine ... En savoir plus

    15,13 €

  • Crash Course Advertising and Marketing Law

    par IntroBooks Team ...
    Advertising and marketing are the basics of success in anybusiness. A business's or a company's income directly dependon advertising and marketing. They are the essential part ofbusiness process. It is the process where the public is madeaware of the product that business is selling. Although peoplemistake them for the same thing, marketing and advertising arequite different and quite important in ... En savoir plus

    2,99 €

  • The Sign Painter's Guide, or Hints and Helps to Sign Painting, Glass Gilding, Pearl Work, Etc.

    Containing Also Many Valuable Receipts and Methods, and Much General Information in the Various Branches of the Business

    par James T. Gardiner ...
    This book reveals the secrets of a mysterious and artistic trade.Before the age of neon lights and digital screens, signs and billboards were painted by professional sign painters, and James Gardiner dives into the most intricate details of the art. The purpose of different fonts, the shape and size of letters, the layout of the sign, even the materials used to produce various colours and paint on ... En savoir plus

    8,85 €

  • Branding Trust

    Advertising and Trademarks in Nineteenth-Century America

    par Jennifer M. Black ...
    Collection series American Business, Politics, and Society
    In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant ... En savoir plus

    35,63 €

  • Transformation, Designed

    [ ]evolution Within

    par Juan Jose de la Torre ...
    In today's fast-paced business world, remaining relevant and competitive is critical for any enterprise. But with every company jostling to create the next best product or service, that's much easier said than done. So, how can you disrupt the traditional way of doing things and create unique value propositions that launch you far beyond what big corporations can do? One word: design. In his debut ... En savoir plus

    8,87 € ou Gratuit avec Kobo Plus

  • Pinterest Marketing: 80K to 14+ Million in 3 Months

    par Kerrie Legend ...
    Pin great images. Check. Use quality keyword phrases. Check. Follow boards and profiles that your audience will love. Check. You've done everything the experts have said to do, but are only getting marginal traffic on your website on Pinterest. What about amplification? How do you reach over 1 million, 5 million, or even 10 million viewers on a regular basis? Pinterest Marketing: 80k to 14+ ... En savoir plus

    4,99 €

  • La construcción disciplinar de la publicidad

    Reflexiones epistemológicas y reconfiguraciones

    par Mauricio Montenegro, Arturo Uscátegui, Guillermo Cortés, Ingrid Zacipa, Luis Fernando Astaíza, David Fernando García, Carlos Augusto Martín, María Clara Salive, Carlos Eduardo Valderrama, Isabel Noemí Rodríguez ...
    Collection Livre 2 - Debates académicos
    Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la publicidad, este texto aborda las lógicas de producción de valor y de producción de conocimiento en el campo publicitario. Estos nuevos temas no son excluyentes con el énfasis que el primer documento ... En savoir plus

    5,49 € ou Gratuit avec Kobo Plus

  • “文化创意+”广告业融合发展

    par 高萍著 ...
    “文化创意+”广告业的融合发展不仅是中国品牌走向世界的必由之路，也是传承和创新优秀文化，构建社会效益与经济效益的有机统一，打造正能量品牌文化的传播理念。本书立足于数字技术下的传媒语境，以广告就是人性的沟通，“观乎人文以化成天下”，并结合重点案例，分析了文化创意与广告业融合的机制；归纳了文化创意对广告业主体和客体的动能与势能作用；揭示了当代我国市场经济中的品牌建设正是以中国优秀传统文化为主导性资源，以中国元素为基本物料的广告策划与创意活动。 ... En savoir plus

    13,21 €

  • Master Facebook

    20 amazing tips

    par Mobile Library ...
    20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some simple and very useful options.This eBook is also available in a [Design Edition].That one has the same text content, but has an additional very rich design applied in every page.If Design is important to you, we recommend you that version. ... En savoir plus

    1,99 € ou Gratuit avec Kobo Plus

  • Teaching Graphic Design History

    par Steven Heller ...
    An Examination of the Practice Through the YearsTeaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional ... En savoir plus

    20,54 €

  • Jacques Bouchard

    Le père de la publicité québécoise

    par Marie-Claude Ducas ...
    « Lui, y connaît ça ! », « Pop-sac-à-vie-sau-sec-fi-co-pin », « On est six millions, faut se parler », « Qu’est-ce qui fait chanter les p’tits Simard ? », « On est propre, propre, propre », « Mon bikini, ma brosse à dents », « Il fait beau dans le métro », « On y va ? On y va ! »… On doit à Jacques Bouchard les slogans publicitaires les plus célèbres du Québec. Il a néanmoins légué beaucoup plus ... En savoir plus

    16,99 €

  • Nawabs, Nudes, Noodles (10th Anniversary Edition)

    India through 60 Years of Advertising

    par Ambi Parameswaran ...
    ‘Affable and engaging’ Hindustan Times‘[An] enjoyable, nostalgic ride’ Free Press Journal‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook BusinessThis is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in ... En savoir plus

    9,67 €

  • Los secretos de las marcas

    Una guía de branding para gente que no sabe qué es el branding

    par Fernando de Córdoba ...
    «Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.Descubre por qué las marcas son tan importantes e influyen nuestras vidas de las formas más variadas, y cómo consiguen que nos veamos (a nosotros mismos, a los demás y al mundo que nos rodea), actuemos y consumamos de una determinada manera. ... En savoir plus

    6,99 €

  • Psychogeography of Education

    Understanding Spaces of Learning and Growth

    par Madhavi Sripathi, T. S. Leelavati, P. Venkata Subbaiah, K. Susmitha ...
    This book explores the ways in which spaces of learning and growth, both physical, social, and symbolic, shape cognition, emotion, behavior, and educational outcomes. With a combination of education, architectural, psychological, sustainability, and digital studies perspectives, it situates learning environments as dynamic agents that influence the development of learners, institutional culture, ... En savoir plus

    51,92 €

  • Metodología para crear marcas

    par César Carbache Mora ...
    La comunicación publicitaria ocupa en los actuales momentos del siglo XXI, un lugar de transcendental importancia en las formas, maneras, vías, caminos para llegar a un público específico, target o grupo objetivo que hace que los mensajes o contenidos tengan un mayor impacto en un grupo determinado de personas.Las marcas constituyen la base para posicionarse y diferenciarse en un mercado cada vez ... En savoir plus

    Avant 14,99 € Après 13,49 € ou Gratuit avec Kobo Plus

  • The Blueprint for Strategic Advertising

    How Critical Thinking Builds Successful Campaigns

    par Margo Berman ...
    The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and ... En savoir plus

    66,09 €

  • How 30 Great Ads Were Made

    From Idea to Campaign

    par Eliza Williams ...
    This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made.Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were ... En savoir plus

    3,99 €

  • Hegarty on Creativity

    There are No Rules

    par John Hegarty ...
    We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, ... En savoir plus

    9,16 €

  • Uncovered

    Revolutionary Magazine Covers – The inside stories told by the people who made them

    par Ian Birch ...
    Uncovered is an oral history of the stories behind the most ground-breaking and controversial magazine covers ever published, as told by the people who created them.Compiled by industry veteran Ian Birch, Uncovered gathers together the insights of the magazine world's most important figures, including high-profile editors, creative directors, photographers, artists and cover stars.Featuring ... En savoir plus

    3,99 €

  • The Writing on the Wall

    Rediscovering New York City's "Ghost Signs"

    par Ben Passikoff ...
    A photographic and historical record of New York’s vanishing outdoor advertisements—faded reminders of the city’s colorful past.A Holiday Gift Guide selection of the New York Times and Publishers WeeklyAs the great city of New York moves, changes, and evolves every day, the remnants of its past often go unnoticed. The city’s “ghost signs”—advertisements painted across the facades of buildings that ... En savoir plus

    12,66 €

  • Rio450

    a criação da marca dos 450 anos da Cidade Maravilhosa

    par Crama Design Estratégico ...
    O livro é sobre a marca Rio450, criada pela Crama Design Estratégico para os 450 anos da Cidade Maravilhosa. Mais que um compilado histórico, jornalístico e didático sobre a marca, é um registro sobre como usar o design para fazer com que todo um povo se sinta parte dessa comemoração no seu dia a dia. A obra apresenta a história da construção da marca Rio450, que se passa no Rio de Janeiro, no ... En savoir plus

    13,59 €