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eBooks Ventes et art de vendre

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  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • La comédie (in)humaine : Comment les entreprises font fuir les meilleurs

    par Nicolas Bouzou, Julia de Funès ...
    Réunions interminables, séminaires sportifs, inflation des process : l’entreprise est devenue le lieu de l’absurde. Julia de Funès et Nicolas Bouzou partent en croisade contre l’absence de sens qui paralyse nos sociétés et proposent des solutions concrètes.Pourquoi le management vire-t-il souvent à la tragicomédie ? Pourquoi les entreprises s’évertuent-elles à bâtir des organisations qui font fuir ... En savoir plus

    6,49 €

  • To Sell Is Human

    The Surprising Truth About Moving Others

    par Daniel H. Pink ...
    **#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... En savoir plus

    6,89 €

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • The New Model of Selling

    Selling to an Unsellable Generation

    par Jerry Acuff, Jeremy Miner ...
    The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional ... En savoir plus

    9,98 € ou Gratuit avec Kobo Plus

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • Fanatical Prospecting

    The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    par Jeb Blount ...
    Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales ... En savoir plus

    20,99 €

  • Les 5 forces de Porter

    Comprendre les sources des avantages concurrentiels

    par Stéphanie Michaux, Anne-Christine Cadiat, 50minutes ...
    Collection Livre 1 - Gestion & Marketing
    Un guide pratique et accessible pour comprendre le modèle des 5 forces de Porter !Imaginé dans les années 70 par Michael E. Porter, le modèle des cinq forces fait partie des incontournables en stratégie. À la fois conceptuel et simple d'utilisation, il permet aux décideurs de percevoir les jeux de forces et d'influences qui composent les industries dans lesquelles sont positionnées leurs ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    par Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... En savoir plus

    8,99 €

  • How I Raised Myself From Failure to Success in Selling

    par Frank Bettger ...
    A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What ... En savoir plus

    18,37 €

  • Public Opinion

    With linked Table of Contents

    par Walter Lippmann ...
    Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. ... En savoir plus

    0,99 € ou Gratuit avec Kobo Plus

  • Find Your First Freelance Client

    par Sagan Morrow ...
    “How do I get my first client? Where can I even get started with finding them? What can I do to get real results with my marketing efforts?”If you want to be a freelancer but you’re feeling stumped with how to go about finding your first client, look no further! Find Your First Freelance Client outlines the foundations you need to get your first—and next—freelance client.This short, fluff-free ... En savoir plus

    1,91 € ou Gratuit avec Kobo Plus

  • $100M Offers

    How To Make Offers So Good People Feel Stupid Saying No

    par Alexander Hormozi ...
    Collection Livre 1 - Acquisition.com $100M Series
    ** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... En savoir plus

    14,99 € ou Gratuit avec Kobo Plus

  • 100 idées pour rédiger des articles sur le marketing des ventes

    par couronne du matin ...
    De nouvelles idées et des lacunes importantes pour créer de bons articles qui incluent les meilleures phrases commerciales en ligne, des techniques professionnelles, des outils et des ajouts de texte qui mettront votre article au premier plan, comment gagner la confiance des clients existants tout en gagnant de nouveaux clients avec l'article professionnel, comment promouvoir et commercialiser les ... En savoir plus

    6,96 €

  • Rule of 24

    The Future of B2B Client Engagement

    par Robert D Riefstahl, J Daniel Conway ...
    Time is running out.Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren’t working like they used to—you used to know exactly how to be effective, but now you’re not so sure. Competitors have raced ahead and there are only two options left: Embrace the change. Or ignore it and fall behind.Discover the new rules.Inside Rule of ... En savoir plus

    8,85 €

  • Cracking The CPA Code

    par Robert George ...
    Want to Get Advertisers to Pay You to Mention Their Products? Discover How To Tap Into To A CPA World, Obtain Highly Targeted Traffic Sources And Rake In Tons Of Cold Hard Profits Easily! Cash per Action or CPA Marketing is no big secret, and it's your turn to tap into this explosive money-making opportunity. If you can send an email and cut and paste a little snippet of code, you have all of the ... En savoir plus

    4,40 €

  • 24 Rules for Your Supernatural Sales Career!

    Explode Any Sales Career with Common Sense Philosophies

    par Carl E. Mitrak ...
    The top Secrets for a Successful Sales Career. Make Millions in a Professional sales, I have! Save thousands every year when you buy or sell anything and communicate better with everyone - and get what you want!! The dialog and facts accumulated over 45 years in the business world. Selling can be fun and lucrative. Here are the secrets to start or revitalize your career. Satisfaction guaranteed. ... En savoir plus

    5,96 €

  • Генератор клиентов. Первая в мире книга-тренинг по автоворонкам продаж

    par Кир Уланов ...
    Кир Уланов – маркетинг-ревизор, за плечами которого более 1500 проектов разного уровня. В книге-тренинге Кир максимально понятным языком на примерах реальных бизнесов пошагово раскрывает все этапы создания и внедрения автоворонок продаж.В формате pdf.a4 сохранен издательский макет. ... En savoir plus

    8,44 €

  • To Sell Is Psychographics Marketing

    5-Step framework on how to attract customers online

    par Arun Mathad ...
    Problem:Are you looking for ideas to attract customers online?Do you want to know how to Grab Your client's attention in 8 Seconds or Less as soon as they see your offer?Do you want to know how to get more clicks on your ads, without being salesy?Do you want to learn the 5-Step framework on how to attract customers online?Do you want to learn how to craft an irresistible offer for your online ... En savoir plus

    3,42 €

  • Profit Maximizing Handbook

    par SoftTech ...
    Get Instant Access To 100 Powerful Ways To Increase Your Sales No Matter What Business You're In!People think that making profit is as simple as buying something for a dollar and selling it for two. Well, the ‘buying’ part is easy especially if you have the money to invest. However, the ‘selling’ part can get really tricky.Many entrepreneurs go out business because they failed on the ‘selling’ ... En savoir plus

    0,85 €

  • Squeeze Page To Bank Account

    par SoftTech ...
    The Why, What, How And When Of Email Marketing That Consistently Gets Results!You are going to learn a lot of fantastic concepts inside this report that, if used, will 100% make you a better email marketer. You’re going to read a lot of things inside this report that go against the grain. Methods that you may have been warned not to do by others in your market. Even if it makes you feel ... En savoir plus

    0,85 €

  • Friction/Reward

    Be Your Customer’S First Choice

    par Richard Hammond ...
    Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e. ... En savoir plus

    11,11 €

  • Boost Your Website Traffic

    How to Increase Traffic to Your Website Using Free and Paid Methods

    par David Jones ...
    Over the last several decades, the real world has moved online, and so has the money. Whether it's for a commercial website, personal blog, turning a profit through online advertising, or finding a way to improve the exposure for your business, today's currency of success heavily relies on being able to cultivate more traffic to your website.While the world may be getting smaller, the Internet is ... En savoir plus

    2,56 €

  • La eficacia de la publicidad

    10 formas de crear anuncios eficaces

    par Micky Kash ...
    "La eficacia de la publicidad" abarca la importancia de la publicidad en la venta de productos y servicios, llevada a cabo tanto por profesionales como por personas legas en marketing y ventas. A lo largo del libro se presentarán 10 formas de crear anuncios eficaces, quedando probada la eficacia a la que se alude. No sólo se tendrá en cuenta cómo crear esos anuncios, sino que, además, el lector ... En savoir plus

    4,99 €